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Edouard Heuer

Saint-Imier watchmaker who founded Heuer (now TAG Heuer) in 1860; patented the oscillating pinion 1887.

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LVMH Watches

TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.

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Monaco TAG Heuer

The 1969 Heuer square chronograph. Worn by Steve McQueen in Le Mans.

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Carrera TAG Heuer

Jack Heuer's 1963 Carrera. The template for every modern motorsport chronograph.

What does Jean-Claude Biver joining the Norqain board of advisers really mean? Time+Tide
TAG Heuer Jun 8, 2022

What does Jean-Claude Biver joining the Norqain board of advisers really mean?

Jean-Claude Biver is a legend in the watch world. He’s fended off the quartz crisis, revived Blancpain, rejuvenated Omega and headed Hublot, TAG Heuer and, later, the entire watch and jewellery division of LVMH. As a result, Biver is considered to be one of the most brilliant minds in the watch industry of all time. … ContinuedThe post What does Jean-Claude Biver joining the Norqain board of advisers really mean? appeared first on Time+Tide Watches.

FRIDAY WIND DOWN: A McDreamy / McSteamy trip to Monaco & Hida hotness at The Armoury Time+Tide
TAG Heuer Jun 3, 2022

FRIDAY WIND DOWN: A McDreamy / McSteamy trip to Monaco & Hida hotness at The Armoury

Mr McUtchen, a.k.a McSteamy, continues to leave me green with envy stateside. His latest escapades abroad include having an oceanside chat with actor Patrick Dempsey on all things TAG Heuer in Monaco for the Grand Prix – which he got to enjoy in a private box as well. It’s good to be the king… As … ContinuedThe post FRIDAY WIND DOWN: A McDreamy / McSteamy trip to Monaco & Hida hotness at The Armoury appeared first on Time+Tide Watches.

Cartier Introduces the Masse Mystérieuse SJX Watches
TAG Heuer Mar 30, 2022

Cartier Introduces the Masse Mystérieuse

Cartier’s wide-ranging new launches at Watches & Wonders 2022 naturally encompasses new takes on its historical designs, including the Tank Chinoise and lacquered Santos-Dumont. But its most extraordinary creation stands apart from the brand’s contemporary timepieces. The Masse Mystérieuse is essentially a floating movement within an oscillating weight. As the weight oscillates around the central axis of the dial, it winds the mainspring contained within itself. Initial thoughts Cartier abandoned its once ambitious push into highly complicated watches when its current chief executive Cyrille Vigneron took charge in 2016. Mr Vigneron has stated publicly on several occasions that Cartier should not stray from its historical strength in simple, elegant watches in unusual forms. So the Masse Mystérieuse is definitely atypical, but that doesn’t take away from its fascinating mechanics. The complexity and creativity of its mechanics bring to mind an earlier era of Cartier watchmaking. While Cartier states that the Masse Mystérieuse was eight years in the making, it doesn’t mention who was responsible for the idea. It goes without saying that is was Carole Forestier-Kasapi, the former head of development at Cartier’s manufacture who now has the same role at TAG Heuer. The Masse Mystérieuse is instantly recognisable as her work, appearing to be evolved from the Astrotourbillon. Ingenious as it is, the Masse Mystérieuse is also similar to Ms Forestier-Kasapi’s pa...

MICRO MONDAYS: The Galvin Watch Company Loimu is a funky-dialled sporty watch at a great price Time+Tide
TAG Heuer Mar 28, 2022

MICRO MONDAYS: The Galvin Watch Company Loimu is a funky-dialled sporty watch at a great price

Galvin Watch Company, a notable Kickstarter success, present their newest creation: the Loimu collection. Affordably priced and with a high-beat Japanese automatic movement, the release shapes up as a left-field choice for a great everyday watch. Behind the brand After gaining noteworthy industry experience working for TAG Heuer and Omega, Finnish watchmaker Susan Galvin who’s now based … ContinuedThe post MICRO MONDAYS: The Galvin Watch Company Loimu is a funky-dialled sporty watch at a great price appeared first on Time+Tide Watches.

FRIDAY WIND DOWN: TAG launches new Connected Watches, 2022 looks promising for Longines Time+Tide
TAG Heuer ushered Feb 11, 2022

FRIDAY WIND DOWN: TAG launches new Connected Watches, 2022 looks promising for Longines

A lot has happened over the last seven days, but earlier today TAG Heuer ushered in their next generation of Connected Watch: the Calibre E4. Some collectors scoff at the idea of a smartwatch, claiming that such a digital device does not have the artistic essence of a traditional mechanical timepiece. But let’s face it, … ContinuedThe post FRIDAY WIND DOWN: TAG launches new Connected Watches, 2022 looks promising for Longines appeared first on Time+Tide Watches.

Hands-On: Breguet Type XX Only Watch 2021 SJX Watches
TAG Heuer Monaco Oct 31, 2021

Hands-On: Breguet Type XX Only Watch 2021

The upcoming Only Watch auction is an impressive catalogue of 53 one-off timepieces, a good number of which – more than a quarter of the total – are chronographs. Among the dozen chronographs, a couple caught my eye. One is the Breguet Type XX Only Watch 2021. It’s essentially an evolution of the Breguet Type 20 created for Only Watch 2019, simple in design and execution but attractive in that simplicity. The Breguet Type XX Only Watch 2021 Initial thoughts Like another notable chronograph in the sale, the TAG Heuer Monaco, the Type XX is reinterpretation of an iconic model of the brand. But the Type XX Only Watch 2021 is a nostalgic reinterpretation with a chocolate-brown dial that evokes the aged, “tropical” effect found on vintage examples. That said, the vintage styling is its only weakness. The Type XX is almost identical to the Type 20 Only Watch 2019 – right down to the strap – though the point can be made that the two make a perfect pair. The Type XX (left), and Type 20 They are each inspired by historical aviator’s watches made for the military and civilian markets respectively (the vintage Type XX was marketed to civilians, while the Type 20 was supplied to the French military). So this year’s Type XX should go home with the owner of the Type 20 from 2019. Almost a doppelgänger – the Type 20 Only Watch 2019 Notably, the Type XX is powered by a vintage movement, though one that is from a later period from an actual vintage Type XX. Still, giv...

Remontet Introduces the Time Capsule SJX Watches
TAG Heuer Apr 26, 2021

Remontet Introduces the Time Capsule

Located in the town of Renaison, a five-hour drive south of Paris, Horlogerie V Remontet is named after its founder, Valentin Remontet. A young watchmaker who who spent three years at TAG Heuer and then Breguet before striking out on his own, Mr Remontet started his brand with conventional, round watches powered by ETA movements. He has since moved on to watches that are inventive and modern in style and construction. Mr Remontet’s latest is the Time Capsule, a avant-garde watch that has an unorthodox regulator-style display along with unconventional hourstriker. Initial thoughts With the fashion of the day in niche independent watchmaking being classical watchmaking with a heavy Breguet numerals or a “sector” dial, Mr Remontet’s watch is decidedly bold – and also impressive. Its aesthetic is highly technical, and matched by genuinely creative mechanics. The movement is clearly an original construction, even if it does use some components from common calibres. The style is certainly not for everyone – I find it a bit too extreme – but the fresh, bold nature of the Time Capsule is impressive. And the €17,000 price, which is about US$21,000, is fair considering the work in both development and manufacture. Preserving a memory Mr Remontet works along, and fabricates much of the watch himself – including the gaskets for the case – with some components produced by a French micro-machining specialist in micro machining. As a result, Mr Remontet says about 90...

Watches & Wonders 2021 Panels: Client Experience SJX Watches
TAG Heuer Apr 13, 2021

Watches & Wonders 2021 Panels: Client Experience

Aside from the flurry of novelties unveiled during the purely-digital Watches & Wonders 2021 (W&W;), discussion panels took place every day, each conceived to tackle some of the most salient issues facing the luxury-watch industry. We bring you a roundup of the panel that took place on April 10 on a key topic for brands and customers alike: the client experience. Despite the predominantly digital set up, W&W; managed to create a truly interactive debate with a mix of participants on site in Geneva, as well as speakers dialling in remotely, all converging to discuss the same topic. Here are the key findings that emerged. The panel with Beatrice Goasglas of TAG Heuer on site with moderator Mélanie Freymond, and the other panellists on screen Client experience in the digital era The client experience is a central theme for luxury brands, which are all trying to go above and beyond to create an encounter that matches the quality embodies by the products that they make. Watchmakers already started down that path several years ago with increasingly elaborate boutiques, but the development of digital tools and now the pandemic have overturned how brands conceive the whole of the client experience. As Beatrice Goasglas, Vice-President for Digital & Customer Experience at TAG Heuer, noted, “Digitalisation is an opportunity, even a blessing, for brands and maisons to engage even more with their final customers.” Indeed, especially within the context of the pandemic, digital too...

Breaking News: Steve McQueen’s Heuer Monaco Sells for US$2.21m SJX Watches
TAG Heuer which Dec 12, 2020

Breaking News: Steve McQueen’s Heuer Monaco Sells for US$2.21m

An iconic auto-racing chronograph of the 1970s, the Monaco ref. 1133 was nicknamed the “Steve McQueen” after the actor wore one in the 1971 film Le Mans. And now one of the actual examples worn by McQueen in the film has just become the most expensive Heuer ever sold, achieving US$2.21m with fees at Phillips’ New York auction. There were several Monacos on hand for the production of Le Mans, with McQueen retaining two after filming wrapped. The record-setting watch in question is one of the two that McQueen gifted to Haig Alltounian, both the chief mechanic for the film as well as the actor’s personal mechanic. McQueen (left) and Haig Alltounian (far right) during the filming of Le Mans Mr Alltounian received the watch – engraved with “To Haig Le Mans 1970” on the back – just after filming for Le Mans concluded. Mr Alltounian himself consigned the watch to Phillips for its recent New York watch auction, making its provenance impeccable. The bidding opened at US$150,000, progressing steadily until the air thinned at the half-million dollar mark – which leads to the conclusion that the majority of bidders had a similar limit in mind. Then only three phone bidders were left. The three-way tussle ended with a US$1.8m hammer price – with London-based James Marks of Phillips winning the lot for his client. The result was US$2.2m inclusive of fees, an all-time record for any Heuer watch. It’s also a convenient feather in the cap for TAG Heuer, which is ...

Gang robs UK celebrities to steal watches by Patek, Rolex and Cartier in £26 million haul Time+Tide
Patek Philippe Rolex TAG Heuer Dec 2, 2020

Gang robs UK celebrities to steal watches by Patek, Rolex and Cartier in £26 million haul

An international gang flew into London to carry out a 13-day burglary spree on the homes of the rich and famous that netted them a whopping £26 million. Multiple watches were stolen in the heists, including pieces from Patek Philippe, Rolex, TAG Heuer and Cartier. Prosecutor Timothy Cray QC told the court: “The plan, quite … ContinuedThe post Gang robs UK celebrities to steal watches by Patek, Rolex and Cartier in £26 million haul appeared first on Time+Tide Watches.

INTRODUCING: New Monaco, who dis? A black dial, a steel bracelet, and we’re looking at an icon with fresh eyes Time+Tide
TAG Heuer have saved Oct 12, 2020

INTRODUCING: New Monaco, who dis? A black dial, a steel bracelet, and we’re looking at an icon with fresh eyes

The Monaco celebrated its 50th birthday last year, so you’d think, given the slew of new and limited releases, that it might be given a break in 2020. But somehow, TAG Heuer have saved the best for the square classic’s 51st in the form of a sexy black dial, and a steel bracelet. What a … ContinuedThe post INTRODUCING: New Monaco, who dis? A black dial, a steel bracelet, and we’re looking at an icon with fresh eyes appeared first on Time+Tide Watches.

FRIDAY WIND DOWN: The Thank You Edition (read and see if you get a mention) Time+Tide
TAG Heuer Sep 10, 2020

FRIDAY WIND DOWN: The Thank You Edition (read and see if you get a mention)

If you don’t like public displays of affection, you might want to scroll down to the top stories of the week, because it dawned on me today, as I prepared for an interview with the CEO of TAG Heuer, that I have a lot of people to thank at this point in time. As I’ve … ContinuedThe post FRIDAY WIND DOWN: The Thank You Edition (read and see if you get a mention) appeared first on Time+Tide Watches.

INTRODUCING: The Hublot Big Bang e, a truly left-field smartwatch, including the only way you can (currently) buy it Time+Tide
TAG Heuer Connected watch Jun 8, 2020

INTRODUCING: The Hublot Big Bang e, a truly left-field smartwatch, including the only way you can (currently) buy it

Hot on the heels of the launch of the latest TAG Heuer Connected watch in March, their LVMH watch sibling has launched the new Hublot Big Bang e. And while it’s not surprising in itself - Hublot already play in this space - its execution has some genuinely eccentric touches. But first, the specs, because they’re … ContinuedThe post INTRODUCING: The Hublot Big Bang e, a truly left-field smartwatch, including the only way you can (currently) buy it appeared first on Time+Tide Watches.

In-Depth: Konstantin Chaykin and Telling the Time on Mars SJX Watches
TAG Heuer was appointed Jun 4, 2020

In-Depth: Konstantin Chaykin and Telling the Time on Mars

When Russian independent watchmaker Konstantin Chaykin announced the Mars Conqueror last year, it was not the first Martian-time wristwatch, but it was by far the most advanced and comprehensive watch to indicate Martian time – and even the Martian calendar. TAG Heuer was appointed the official timekeeper for China’s Mars exploration mission in 2016, with its chief executive Jean-Claude Biver declaring that exploring the Red Planet is “the next giant leap for humanity”. With its launch planned for July 2020, the Chinese journey to Mars is just one of several missions to the planet – Russian space agency Roscosmos and NASA are working on similar projects. Despite the steady progress in reaching Mars, no big watch brand has debuted a watch that tells Martian time. Konstantin Chaykin’s experimental Mars Conqueror of 2019 But such watches have been built, as a matter of necessity for the scientists involved in past Mars missions. NASA’s Mars Exploration Rover (MER) of 2004, for instance, commissioned several watchmakers to construct simple but effective Martian-time watches. Since the Martian day, known as a sol, is 24 hours, 39 minutes and 35 seconds, the solution was to slow a conventional watch to match Martian time. Steve Maddox of North Little Rock converted a second world war, military-issue Hamilton 4992B pocket watch for MER team member Jeff Moersch, reducing its frequency from the standard 18,000 beats per hour (bph) to about 17,525 bph. And Los Ang...

What Sealed The Deal: Ben’s Bulgari Diagono Scuba Time+Tide
TAG Heuer Monaco But Feb 16, 2020

What Sealed The Deal: Ben’s Bulgari Diagono Scuba

Ben came into the Time+Tide offices to buy a NATO strap for his TAG Heuer Monaco. But the conversation quickly turned to the unusual Bulgari diver’s watch on his wrist. Here, Ben explains the backstory behind the purchase and why - despite it contradicting everything he normally likes in a watch - he absolutely loves it. Originally, … ContinuedThe post What Sealed The Deal: Ben’s Bulgari Diagono Scuba appeared first on Time+Tide Watches.

Sinn Introduces the 158 Chronograph “Bund Remake” SJX Watches
TAG Heuer Because Feb 14, 2020

Sinn Introduces the 158 Chronograph “Bund Remake”

The new Sinn 158 is unusual in being a remake of a vintage watch originally produced by another company, but due to a quirk of history, simultaneously a Sinn. In the 1960s and 1970s Heuer supplied the German armed forces, or Bundeswehr, with the 1550 SG flyback chronograph. Though typically military in style, the Heuer 1550 SG was fairly distinctive, with a black-coated rotating bezel and oversized sub-dials. A favourite remake In the 1980s, Sinn was contracted by the Bundeswehr to refurbish the 1550 SG watches, resulting in some having a Sinn-branded dial. At the same time, decommissioned or surplus watches were also acquired by Sinn, which then sold them to civilians. Having become something of a cult favourite due to its design, size, and affordability, the Heuer 1550 SG has been the subject of several past remakes by Sinn. Named the Sinn 155, the earliest remake was for the Japanese market in 2007, and later editions included a 155 for German department store Manufactum. A Heuer 1550 SG “Bund” from the 1970s. Photo – TAG Heuer Because of its hands, the 158 is the most modern-looking of the remakes, but still retains all of the key elements of the original, most notably the four screws to secure the inner case to the outer case, as well as the flat step where the lugs meet the bezel. Like the original, the 158 has a bead-blasted steel case with a bidirectional, black-coated aluminium bezel. The case is 43 mm like the 1550 SG, but slightly thicker at 15.15 mm high ...

Breaking News: Bulgari Exits Baselworld 2020 SJX Watches
TAG Heuer Feb 11, 2020

Breaking News: Bulgari Exits Baselworld 2020

Barely a month after the inaugural LVMH Watch Week in Dubai, Bulgari has announced it is out of Baselworld 2020, citing the “Coronavirus pandemic”. Instead, Bulgari will present its products at roadshows in key markets, where amongst other things it will unveil a new record-setting ultra-thin watch. In the Bulgari announcement of its exit, chief executive Jean-Christophe Babin was careful to note that the jeweller might return to the event, stating “we remain open for 2021 onwards to continue with Baselworld”, with a decision due to be made by June 2020. The Roman jeweller is the biggest revenue earner amongst the LVMH watch and jewellery brands, which also includes watchmakers Hublot, TAG Heuer, and Zenith. All four already showed most of their new products for the year in Dubai, though Bulgari is the only one to depart Baselworld. Sunny and free of the flu in Dubai In contrast, the three watch brands of LVMH will be staying put. In a press release swiftly put out by Baselworld after Bulgari’s departure, LVMH watch division president Stéphane Bianchi stated: “We believe in the importance of a major event for the Swiss watch industry and look forward to a successful fair, both in terms of image and sales, for our three Maisons.” The divergence between Bulgari and the LVMH watch division gives credence to talk within the industry that a keen rivalry has developed between Messrs Babin and Bianchi, who joined LVMH in 2018 after a successful stint running Fre...

Coronavirus chaos as Bulgari pulls out of Baselword 2020, and Australian boutique openings cancelled Time+Tide
TAG Heuer Feb 11, 2020

Coronavirus chaos as Bulgari pulls out of Baselword 2020, and Australian boutique openings cancelled

The Bulgari booth is among the most grand at the Baselworld fair. Opposite TAG Heuer at the entry to Hall 1, it is a glittering sentry to what was only a few years ago the highlight of the yearly calendar for the world watch industry. Peak glamour. Peak PR. Peak hype. As of this morning, … ContinuedThe post Coronavirus chaos as Bulgari pulls out of Baselword 2020, and Australian boutique openings cancelled appeared first on Time+Tide Watches.

“Watch & Act!” Auction – The Final Additions #2 Time+Tide
TAG Heuer Unique Piece Autavia Caliber Jan 30, 2020

“Watch & Act!” Auction – The Final Additions #2

Finally, we have the last additions to the “Watch & Act!” Auction. Lot 22: TAG Heuer – Unique Piece, Autavia Caliber 5 ‘Watch & Act!’ Edition First released in 2019, this collection represented the first time the name Autavia had been given to a time-only watch, which is originally a portmanteau of automobile and aviation … ContinuedThe post “Watch & Act!” Auction – The Final Additions #2 appeared first on Time+Tide Watches.

Hands-On: Zenith El Primero Defy 21 Carbon SJX Watches
TAG Heuer Mikrograph one Dec 3, 2019

Hands-On: Zenith El Primero Defy 21 Carbon

Zenith’s streak of high-tech watches – including this year’s Defy Inventor and El Primero Double Tourbillon – began in 2017, when it unveiled the El Primero Defy 21. The watch is a chronograph with a dual-train construction that accommodates a high-frequency chronograph with a resolution of 1/100th of a second and a lightning seconds hand that whizzes round the dial once a second. Originally offered only in ceramic, titanium or gold, the high-frequency chronograph is available in a featherweight carbon composite case – arguably best suited to its styling and complication – with the launch of the El Primero Defy 21 Carbon. A familiar style The unusual movement of the Defy 21 is inspired by the similar constructed movement in the TAG Heuer Mikrograph, one of many high-frequency chronographs devised by Guy Sémon, the resident technical guru at TAG Heuer, a sister company of Zenith. Notably, the Mikrograph and the Defy 21 are the only serially produced, 1/100th of a second chronographs on the market today. Due to the movement’s dual-train architecture – essentially two independent movements on one base plate – the case is a large 44mm in diameter and 14.4mm high. But being carbon composite, it manages to remain lightweight despite the size. At the same time, the predominantly black colour scheme across the case and dial also makes the watch look smaller than it is, especially compared with versions of the Defy 21 in gold or titanium. Visually, the case i...

Zenith Introduces the Defy El Primero 21 Southeast Asia Editions SJX Watches
TAG Heuer Nov 12, 2019

Zenith Introduces the Defy El Primero 21 Southeast Asia Editions

Produced for the key markets in an important region, the Defy El Primero 21 South East Asia Edition is based on Zenith’s well-priced, 1/100th of a second chronograph, with one edition each for Singapore, Indonesia and Malaysia. All three watches share the same red and white livery – reflecting the colours found in each country’s national flag – but with a respective national landmark printed on the case back. The Defy El Primero 21 is one of two true 1/100th of a second chronographs on the market that are serially produced – the other being the Mikrograph produced by Zenith’s sister company TAG Heuer. Both share a similar movement architecture, but the Mikrograph came first and inspired the construction of the Zenith calibre. Landmarks The colour scheme of the trio is a nod to the flag of each country, all of which happen to include red and white. The power reserve, minute counter, chronograph hands and crown are accented in red. The watch is otherwise mechanically identical to the standard version. It is powered by the self-winding El Primero 9004 movement, which utilises two independent sets of mainsprings, gear trains and balance wheels. The timekeeping escapement runs at a frequency of 5Hz, while the chronograph escapement runs at 50Hz, allowing the watch to resolve to 1/100th of a second. And more so important in a high frequency movement, the escape wheels – the fastest rotating wheel in the transmission system – and pallet forks are made of silicon...

Hands-On: Zenith Defy El Primero Double Tourbillon SJX Watches
TAG Heuer Aug 15, 2019

Hands-On: Zenith Defy El Primero Double Tourbillon

When Zenith unveiled the El Primero Defy 21 two years ago, it was a breakthrough for the brand, offering a 1/100th of a second chronograph with twin regulators for an affordable US$10,000 or so. This year the brand has kicked things up a notch with the El Primero Defy Double tourbillon, which essentially replaces the regular escapements with two tourbillons – one conventional and the other ultra-fast. The high-frequency evolution The new double tourbillon chronograph is a logical evolution of the classic El Primero – albeit accomplished with some help from TAG Heuer – that remained unchanged for decades. Unveiled 50 years ago, the El Primero was the first integrated automatic chronograph, and crucially, the first serially-produced, high-frequency chronograph running at 36,000 beats per hour (bph), allowing it to measure time down to the nearest tenth of a second. It would take 48 years for it to evolve into its first major iteration, the El Primero Defy 21 of 2017, which took the high-precision chronograph to its extreme with a monstrously high frequency of 50Hz, capable of measuring time down to a hundredth of a second. The Defy El Primero 21 launched in 2017 – an exotic chronograph for a basic price While it is true that a higher frequency regulator results in a higher resolution chronograph, it comes at a cost. An ultra-high frequency escapement requires tremendous energy, and the friction generated by the rapid motion of its components in turn mean more f...