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Saint-Imier watchmaker who founded Heuer (now TAG Heuer) in 1860; patented the oscillating pinion 1887.
TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.
The 1969 Heuer square chronograph. Worn by Steve McQueen in Le Mans.
Jack Heuer's 1963 Carrera. The template for every modern motorsport chronograph.
Revolution
Revolution
TAG Heuer Honors Muhammad Ali
Revolution
The TAG Heuer Connected Watch Launch
At a press conference this week, the always high-energy luxury watch industry legend Jean-Claude Biver shared a stage with Intel and Google executives to announce the dawn of a new age in Swiss watchmaking, and he put the bastions of tradition on notice. The man who engineered the rebirth of Blancpain, the brand that famously […]
Teddy Baldassarre
The 13 Best Full-Lume-Dial Watches
Our curated editorial list of the 13 best full lume dial watches on the market in 2026 including offerings from IWC, TAG Heuer, and more.
Monochrome
Introducing – New Editions of the Union Glashütte Averin Chronograph
Square chronographs are rare, and inevitably, any watch in this category gets compared with the iconic TAG Heuer Monaco. Since its debut in 2008, the Averin Chronograph by Union Glashütte has occupied similar territory, combining a bold, geometric case with a sporty chronograph display. Earlier versions looked to form their own identity and relied on […]
Video
REVIEW: The TAG Heuer Carrera Porsche Chronograph 44mm Calibre Heuer 02
SJX Watches
The Citizen Photon Caps Five Decades of Eco-Drive Innovation
Citizen continues to celebrate five decades of solar-powered watchmaking with the limited-edition Photon, a sleek titanium watch that combines the brand’s signature technologies, namely Eco-Drive and Super Titanium, in an attractive and affordable package. Initial thoughts In the age of low-cost micro-brands and connected smartwatches, it’s never been harder to stand out with a relatively simple quartz watch. Citizen, however, is more than up to the challenge, and is celebrating the 50th anniversary of its industry-leading Eco-Drive technology with a slate of new models that includes the Photon. The Photon embodies Citizen’s strengths, with a solar-powered quartz movement and durable Super Titanium case, which benefits from the brand’s leading position in the field of scratch-resistant surface coatings. The result is an affordable and appealing pair of integrated bracelet sport watches with a distinctive case shape and multi-layered dial. Unlimited energy Citizen didn’t invent the solar-powered watch - that honour goes to the Synchronar 2100 - but it quickly took the lead in bringing this technology to maturity. The Japanese titan has never looked back, and today licenses its category-leading Eco-Drive technology to brands like TAG Heuer. To generate electricity from light, the engineers at Citizen have developed a number of semi-opaque dial materials over the years. For the Photon, Citizen has opted for a multi-layer dial with overlapping slits, creating a d...
Monochrome
Recap – The Finest New Watches Of LVMH Watch Week 2026
We’re only about three weeks in, but the first annual watch fair is already behind us. LVMH Watch Week served up some very lovely new watches from within the LVMH group’s brands: Louis Vuitton, TAG Heuer, Bvlgari, Hublot, Zenith, Daniel Roth, Gérald Genta and Tiffany. And even though the amount of new watches on display […]
Worn & Wound
A Look at the Novelties from Tiffany & Co., Gerald Genta, and Daniel Roth for LVMH Watch Week
Among the new releases at LVMH Watch Week this year were a series of novelties from brands that casual observers might sometimes forget sit inside the LVMH portfolio. Tiffany & Co., Gerald Genta, and Daniel Roth all unveiled new pieces this week to varying degrees of fanfare. And while these boutique luxury brands are very different in shape from the likes of TAG Heuer, Zenith, and Hublot, which really form the core of the LVMH watch business, it says a lot about the power and reach of LVMH as an entity that these brands fall under their purview. All three brands are recent additions to the LVMH stable, with Gerald Genta joining upon its relaunch in 2023, TIffayny & Co. when the sale of the company to LVMH went through in 2021, and Daniel Roth in 2011, when LVMH acquired Bulgari, then caretakers of Roth’s brand (LVMH relaunched Daniel Roth as a separate entity in 2023). These three brands also seem arranged in the LVMH ecosystem to compete directly with high end independent brands, particularly Daniel Roth, a name once seen as preeminent in the world of independent watchmaking. Let’s run through the key releases from each brand at this year’s LVMH Watch Week. Tiffany & Co. debuted the Tiffany Timer, a three register chronograph with El Primero movement that flies under the radar, perhaps, in a few ways. First and foremost, that white metal case is not steel or white gold, but solid platinum. And the indices at each hour are baguette cut diamonds, which seems like a...
Worn & Wound
Zenith Introduces the Defy Revival A3643 for LVMH Watch Week
Once again, LVMH Watch Week is upon us. For those of us who work in watch media, this week has become something of what you might technically refer to as a “big deal.” It’s the beginning, in earnest, of the new release season, which peaks with Watches & Wonders week, and is now just months away (yikes). Over the past several years, LVMH has carved out this period in late January to debut new novelties ahead of Watches & Wonders (which all of the brands making announcements this week participate in) and get a jump on the competition. Usually the LVMH Watch Week releases are a little more consumer oriented and less ambitious than those that debut at Watches & Wonders a few months down the road, but honestly that just makes this week all the more interesting to us here at Worn & Wound. We’ll have a bunch of news on the latest from TAG Heuer, Hublot, and Bulgari later in the week (as well as hands-on coverage of the new novelties) but we start with Zenith, which has designated LVMH Watch Week 2026 as a Defy centric experience. There are several new Defy references dropping this week in the Skyline category that range from modest sizing updates to some pretty bonkers watchmaking, but we’ll start with this year’s Revival piece, the A3643. Zenith, in recent years, has done an outstanding job when it comes to raiding their own archives for inspiration, and always offer tasteful reinterpretations of classic references that are pretty much one to one recreations, at le...
Monochrome
First Look – Done Watches Releases the Mechanica Chrono “Nine in Ten”
Done Watches was founded by Thierry Clottu, who was born and raised in Neuchâtel, at the heart of Switzerland’s watchmaking region. Clottu has extensive industry experience, having worked in product management for brands such as TAG Heuer, Perrelet, Leroy, and Candino. After years of contributing to the development of these brands, he launched his own venture, TCL Concept, […]
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Swing back into things with the 2021 TAG Heuer Connected collection
Monochrome
Industry News – LVMH Watches Division Acquires a Strategic Stake in Swiss Movement Maker La Joux-Perret
In a press release issued just a few hours ago, the LVMH Watches Division announced having acquired a minority stake in yet another key player in the Swiss watch industry. As a reminder, the LVMH Watches Division comprises brands Hublot, TAG Heuer and Zenith and is under the direction of Jean-Christophe Babin, also CEO of […]
Worn & Wound
Review: the Hanhart Aquasphere “Ocean Fade”
It’s amazing the way some watches don’t make sense until they do. That was absolutely my experience of the Hanhart Aquasphere when it showed up on my desk a few weeks ago. I mean, I love dive watches, but the Aquasphere was something entirely outside my realm of comfort, and I wasn’t quite sure what to make of it. At least, I wasn’t sure what to make of it until I realized something fundamental: I was thinking about the Aquasphere in entirely the wrong context. Sure, on paper, the Aquasphere is a strong addition to the stable of sub $2,000 dive watches on offer today, but in practice, the Aquasphere is nothing like the divers I tend to spend my time with. The Hanhart is a watch that’s big, over-designed, and not at all to my typical taste, but that just may be what I came to like so much about it. In a world where the prevailing trend in dive watches has been to look back into the twentieth century for design inspiration, there’s something fundamentally refreshing about a watch that isn’t meant to compete with the Black Bay even a little. Instead, the Aquasphere evokes a design language born in the ‘90s and perfected in the ‘00s, one that may not entirely appeal to many enthusiasts, but will hit square on for those collectors whose taste was formed by watch billboards of the era, and who find their minds drifting towards watches like the Breitling SuperAvenger or TAG Heuer Link. That does mean that this watch certainly won’t be for everyone, but for the...
WatchAdvice
Hublot Square Bang Unico Sapphire Hands-On Review
The Hublot Square Bang Unico Sapphire isn’t just a watch. It’s a crystal-clear showcase of bold design and cutting-edge engineering. From the sapphire case to the architectural Unico movement inside, it is a timepiece that redefines transparency and demands attention on the wrist in a way few others can! What We Love Sapphire case is lightweight, transparent and beautifully executed, turninig the watch into a wearable sculpture The Unico 2 (HUB1280 movement) is one of the best chronograph movements in the modern watch market. Despite being 42mm, it wears surprisingly well thanks to the short lugs and rubber strap, and the wrist presence is unparralelled. What We Don’t Circular movement on a square case is visually noticeable in sapphire form, slightly breaking harmony. The transparency of the subdial makes the date harder to read compared to other models in the Square Bang Unico collection. Transparent rubber strap may show ageing or discolouration over time if exposed to strong sunlight. Overall Rating: 8.9 / 10 Value For Money: 9.0/10 Design: 8.5/10 Wearability: 9.0/10 Build Quality: 9.0/10 Few watches turn heads quite like a sapphire-cased Hublot. With the Square Bang Unico Sapphire, Hublot takes transparency to new heights, transforming the bold square chronograph into a mechanical sculpture of light and precision. A square-shaped chronograph is rare in watchmaking, with the most iconic being the TAG Heuer Monaco. But as we know, with Hublot, they simply refu...
Time+Tide
The iconic (TAG) Heuer Monaco and 7 of its best limited edition references
TAG Heuer's most recognisable watch has had a fascinating history, but which examples of it rank as the best?The post The iconic (TAG) Heuer Monaco and 7 of its best limited edition references appeared first on Time+Tide Watches.
SJX Watches
The Best Watches for Summer 2025
As the summer holidays begin for many collectors around the world, we take a look at some of the standout summer-ready watches released in the first half of 2025. While there’s no formal definition for what constitutes a ‘summer watch’, we focused on models that are robustly built and expressive in their designs, colours, and materials. With options ranging from just US$1,850 to over US$400,000, our list will have something for almost everyone. Under US$5,000 First up on the budget end of the spectrum is the TAG Heuer Formula 1 Solargraph, which comes in a variety of colours and materials. Affordably priced thanks to its set-and-forget solar-powered quartz movement, the Solargraph is the spiritual successor to the brand’s iconic Formula One collection, which debuted in 1986. The launch of the Formula One collection was a turning point for the brand, which had recently rebranded as TAG Heuer following TAG Group’s acquisition of then-struggling Heuer. The Solargraph is available in several colourways, and sits easily on the wrist thanks to its 38 mm size and 9.9 mm thickness. For the case material, buyers can choose between stainless steel, with brushed or DLC-coated black finishes, or colourful plastic known as Polylight. All models are rated to 100 m of water resistance, as even the plastic-cased models feature an internal stainless steel case and screw-down steel case back. I’m partial to the red version (ref. WBY1161.FT8086) as it doesn’t take itself too se...
Video
My Watch Story: An Artist's TAG Heuer Carrera by Frank To
Fratello
Fratello’s Top 5 Releases From Small Independent Brands So Far In 2025
It’s Friday, and we are back with another list! After skipping it last week because of the new TAG Heuer releases, we are back with another Top 5. With June just a few days away, it’s already time to start looking back at some of the best releases so far in 2025. We’ll kick off […] Visit Fratello’s Top 5 Releases From Small Independent Brands So Far In 2025 to read the full article.
Time+Tide
New releases from anOrdain, Bulgari, Unimatic and more
High-end Bulgaris, a trio of TAG Heuer Monacos, a new collection from MB&F; and porcelain dials from anOrdain dropped this week.The post New releases from anOrdain, Bulgari, Unimatic and more appeared first on Time+Tide Watches.
WatchAdvice
The New Tissot PRC 100 Is a Solar Sensation (Hands-On)
While the PRC 100 Solar proved tough enough for Central Australia, would it be able to withstand the daily activities of an upper-middle class watch nerd? Let’s find out! What We Love: Elegant, classic design Reliable and robust Wears slim and close to the wrist What We Don’t: The visible solar cells might put some people off Blank caseback — a blessing and a curse Can they add a microadjustment? Overall Rating: 9/10 Value for Money: 10/10 Wearability: 9/10 Design: 8/10 Build Quality: 9/10 Everyone loves a reboot — whether it’s Michael Mann’s Heat, Robert Eggers’ Nosferatu, or Todd Howard’s Oblivion, there’s something magnetic about a classic getting the modern treatment. The watch world is no different. Heritage designs have seen a renaissance, with luxury brands like Zenith, TAG Heuer, and Rolex bringing back beloved models. Timepieces like the Chronomaster Revival Shadow, Carrera Glassbox, and Land-Dweller either faithfully revive past icons or remix archival elements into something fresh. Neo-vintage revivals — more recent classics brought back into production — are also gaining traction. While Omega’s Constellation and Piaget’s Polo ’79 represent the high end, this trend has seeped into the more accessible tier of watchmaking. Japanese powerhouses Seiko and Citizen have often led the charge, but one European brand stands tall among them: Tissot. Part of the Swatch Group, Tissot made waves in 2021 with the PRX, a heritage-inspired hit th...
Worn & Wound
Tudor Adds a Limited Edition Carbon Chrono to the Black Bay Chronograph Lineup
We haven’t remarked on it all that much to this point, but one of the inescapable trends at Watches & Wonders this year was a prevalence of F1 cars making appearances around the Palexpo. If you scheduled your meetings in a particular way, you could easily be convinced that every Swiss watch brand has some level of involvement with the sport. IWC, of course, is just beginning to promote F1, the highly anticipated new film starring Brad Pitt that is said to feature many, many IWC watches. And then there’s TAG Heuer, whose parent company LVMH secured a lucrative deal with Formula 1 in the off season, and returned TAG to official timekeeper status. Both of these brands had actual cars in their booths, and they drew a crowd all week. Then there’s H. Moser, a sponsor of the Alpine team, and finally (please get in the comments if I’ve missed one) there’s Tudor, a partner of the Visa Cash App Racing Bulls Formula One Team, who took this weekend’s Miami GP as an opportunity to release their latest racing themed watch, the Black Bay Chrono Carbon 25. The limited edition (2,025 numbered examples) chronograph is modeled on the Black Bay Chronograph, a watch that has seen its share of special editions in the last few years, mostly by way of colored dials. This watch is a little different as it represents an all new case material for the Black Bay Chrono, making use of Tudor’s carbon fiber composite material (the caseback, pushers, and crown are all rendered in titanium ...
SJX Watches
Business News: Jean-Christophe Babin is CEO of LVMH Watches
Bulgari’s longtime boss Jean-Christophe Babin has just been appointed named chief executive of LVMH Watches, effective April 1. He succeeds Frédéric Arnault, who was recently named to lead Loro Piana. Mr Babin will lead the watch division in addition to being chief of Bulgari, the Italian jeweller he has led in 2013. With a dozen years at the helm, Mr Babin is one of the longest-serving bosses in luxury. His successor at Bulgari, however, is already in place; Laura Burdese was named deputy chief executive last year. In his new role, Mr Babin will oversee the three brands that make up the watch division: TAG Heuer, Hublot, and Bulgari.
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Are Tag Heuer Watches Good ?
Worn & Wound
A Travel Watch Inspired by Travelers: the J.M. LeBoy Bedouin
It’s hard to understand Budapest without being there. On its surface, it seems like any other major European capital, but in practice, Budapest is a singular experience. I was lucky enough to visit Budapest when I was 14, and what I encountered was a city replete with contradictions, one that wears its history on its sleeve, and which evokes a unique perspective. In other words, it’s exactly the sort of city where you would expect to find someone like Jake LeBoy. “I went there for vacation a few years ago and I thought, you know, I’m just going to get an apartment here,” he told me. “It’s pretty nice. And I’ve been enjoying it ever since.” Jake LeBoy, the founder and designer behind the newly launched watch brand J.M. LeBoy, expresses a similar sort of contradiction. Talking to Jake, it would be hard to guess that the remarkably chipper native Californian had served as an enlisted Marine, or that he has spent much of the time since working as a military contractor all around the world. What wasn’t hard to see was his love of watches. Soft spoken and warm, Jake is a passionate watch enthusiast, driven by detail and with a strong sense of what it means to do right by the collectors whose attention he’s looking to grab. “I’ve always been a huge watch nerd,” he explained. “Even from the time I was a little kid, I saw Goldfinger and the famous Submariner, and then I saw Jason Bourne, the first one with the TAG Heuer… that for me, dude - I final...
Worn & Wound
The Three Watch Collection for $5,000: Devin Pennypacker
Editor’s Note: We pause on reader submissions to the Three Watch Collection for $5,000 series temporarily this week to make room for Devin Pennypacker, Worn & Wound’s Media Manager. Devin is a watch industry veteran with a penchant for tool watches, but that doesn’t mean he won’t class the place up a little from time to time, as you’ll see in his three picks below. When Zach Kazan throws down the “pick three for $5,000” challenge gauntlet, you take it up. As a watch enthusiast and collector who has never felt the need to round out a collection but rather trusts a gut instinct, I figured this would be a fun opportunity to boil down what I would look for given the hypothetical. For my picks, I tried to think about what type of watch I wore the most and what those picks said about me. Looking primarily at the manufacturer’s price, I struggled to come up with a variety that spoke to me within the pricing restraints, often wandering too far above the line. So, I will admit that one of these picks is a pre-owned option. With my shame out in the open but integrity intact, let’s take a look at the picks. TAG Heuer Aquaracer Professional 200 Solargraph A bit of an odd pick heavily overshadowed by its titanium, and above this budget, sibling. Despite some contention, there can be no denying that the TAG Heuer Aquaracer collection is an iconic one. Instantly recognizable with a badge well known, the Aquaracer Professional can easily find itself serving as an adve...
Time+Tide
The three watches Zach wore most in 2024 are…
Zach's 3 most worn watches of 2024 are a Breguet, TAG Heuer, and Credor, but you will have to watch the video to find out the exact models.The post The three watches Zach wore most in 2024 are… appeared first on Time+Tide Watches.
Worn & Wound
Hands-On: the Circula Facet
The eagle-eyed watch enthusiast may have noticed a theme shift on the Circula website very recently. A new layout, new graphics, even a new logo. No, this is not some quarterly refresh, but rather a sign of things to come. Enter the Facet. A new flagship model from the brand positioned as an elevated everyday or dress watch following in the integrated bracelet sport watch wave that has swept throughout the industry. Now, the Facet may not technically have an integrated bracelet (it’s available on a strap as well), though it certainly leans into a similar look and feel. While this might be an introductory piece for a portion of this audience, Circula is a brand that has been on my radar for a while now with the Protrail Field watch making its way into my collection. I can honestly say too that I was a fan of the former direction of the brand, aiming to provide good value in the roughly $1,000 sports watch segment of the market. So, does this departure from the previous trend towards another signal my exit from the bandwagon or blow a signal for full steam ahead? Let’s face it, the landscape of the watch industry has changed creating a more crowded and competitive market than we have ever seen before. In an effort to stand out, Cornelius Huber, the current caretaker of Circula and 3rd generation at the helm, has partnered with designer Guy Bove, previously of TAG Heuer amongst others, in designing the Facet to stand out in the pack. Utilizing new finishing techniques, a ...
Time+Tide
A week of celebrating winners and creating new ones: world champion divers, the year’s best watches, and our contribution
We introduce a new collab with TAG Heuer, the GPHG honours the best of the year, and Mido and Red Bull celebrate extreme sport. What a week!The post A week of celebrating winners and creating new ones: world champion divers, the year’s best watches, and our contribution appeared first on Time+Tide Watches.
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