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Edouard Heuer

Saint-Imier watchmaker who founded Heuer (now TAG Heuer) in 1860; patented the oscillating pinion 1887.
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LVMH Watches

TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.
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Monaco TAG Heuer

The 1969 Heuer square chronograph. Worn by Steve McQueen in Le Mans.
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Carrera TAG Heuer

Jack Heuer's 1963 Carrera. The template for every modern motorsport chronograph.
Citizen Takes a Big Step with a New Eco-Drive Movement in a 1970s Inspired Watch Worn & Wound
TAG Heuer Mar 20, 2023

Citizen Takes a Big Step with a New Eco-Drive Movement in a 1970s Inspired Watch

A recurring theme that we’re seeing in the watch enthusiast space this year is a heightened interest in interesting quartz watches. It comes up all the time on our podcast, on Instagram, and certainly in the YouTube comments for our recent coverage of a quartz release from TAG Heuer. Clearly, there’s an appetite for this stuff, but it seems like the big Swiss brands are still a step behind their Japanese counterparts in terms of delivering watches that are high on value while pushing the envelope in terms of quartz tech. Exhibit A: Citizen, and their new Eco-Drive 365 line, which gives us a fairly substantial movement upgrade in a package that doesn’t look quite like anything else on the market.  The big news here is the introduction of the all new Caliber E365 Eco-Drive movement. As the name implies, these light powered movements have a running time of an entire year on a full charge. That’s an impressive accomplishment, just about doubling the running time of a standard Eco-Drive movement, which already made for the ideal watch to completely forget about in a sock drawer for months at a time. The new caliber is able to maximize power consumption for an even longer running time than previous movements while keeping the same 27mm diameter as its predecessor. The new E365 calibers are accurate to within 15 seconds per month.    For the first batch of E365 releases (which unfortunately won’t be available until fall of this year) Citizen is looking back to the e...

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RedBar and Bamford Combine Carbon Fiber Monopusher Chrono with Mystery Dials in Latest Collaboration Worn & Wound
TAG Heuer Feb 2, 2023

RedBar and Bamford Combine Carbon Fiber Monopusher Chrono with Mystery Dials in Latest Collaboration

Customizing luxury watches used to be an untouchable subject. But in this day and age, that sort of thinking is a thing of the past. More and more, we’ve been seeing different companies center their services around customizing individual timepieces. And it’s not just the consumer broadening their horizons. The major players in the industry have also shifted their thoughts on other creatives taking a crack at designing their watches. One name that has earned the trust of brands like Franck Mueller, Zenith, and TAG Heuer is the Bamford Watch Department. We already know that if George Bamford, founder of the Bamford Watch Department (BWD), is attaching his name to a customization or collaborative project, we’re getting something that is totally unique. Whether it’s the clever use of bold colors, well-known cartoon characters, or alternative materials, George Bamford has a proven track record with charmingly incorporating each of these features (and sometimes all three at the same time) into every watch that delivers from the BWD. The latest brand to tap into the design mind of Bamford is the world-renowned collecting community known as the RedBar Group. The new collaborative piece between the RedBar Group and the Bamford Watch Department goes by the name of the RedBar x Bamford B347. The first draw here is the forged carbon fiber case. The black case has this familiar white swirly pattern, and thanks to the way the composite material is made, each case will have its o...

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We Went Hands-On with the New Releases from LVMH Watch Week, and These are Our Favorites Worn & Wound
TAG Heuer Hublot Jan 25, 2023

We Went Hands-On with the New Releases from LVMH Watch Week, and These are Our Favorites

The new releases from LVMH Watch Week came to New York City last week, and of course the Worn & Wound team was there to check them out. It was the first big batch of new releases in 2023, and Bulgari, TAG Heuer, Hublot, and Zenith all brought a variety of watches to display. Here are initial impressions from Blake Buettner, Kat Shoulders, and Zach Kazan. Kat Shoulders  My favorite watch from the LVMH Preview was the TAG Heuer Aquaracer Professional 200 Solargraph. There were no doubt higher end horology pieces at the preview, but as far as watches I’d be ready to buy on the spot, this one won the day for me. I’ve been known amongst the Worn and Wound crew to not be a huge titanium lover, and quite honestly, I’m perfectly OK with that. The metal typically isn’t my favorite to wear due to the lighter feel. However, the grade 2 titanium that TAG uses felt incredibly nice in person and high quality. Maybe it was the sand blasted finishing as well, but something just really struck me about this particular Aquaracer. The finishing, the feel, the bezel action…it all just comes together perfectly in my opinion. The older I get, the more comfortable I am in this hobby saying that quartz is actually really convenient. Add the ability to charge the movement via solar power, and you have a really great tool watch you literally never have to worry about. The grayed out Aquaracer shutter dial that we’ve become familiar with along with the ice blue hands and text is eye-catc...

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[Photo Report] LVMH Watch Week Comes to NYC Worn & Wound
TAG Heuer Hublot Jan 24, 2023

[Photo Report] LVMH Watch Week Comes to NYC

Last week, we had the opportunity to go hands-on with many of the new releases from LVMH brands, who celebrated their LVMH Watch Week to kick off the new year. We saw new watches from Zenith, TAG Heuer, Hublot, and Bulgari, and even had the chance to sit with leadership from the brands to discuss their plans moving forward. Stay tuned for more impressions coming to the podcast and the site later this week, and in the meantime you’ll find a photo report from our time with the watches, along with a few takeaways from the experience. From lavish Hublots to perfectly understated TAG Heuers, there’s a little something for everyone here, including a surprise or two along the way.   Zenith We’re kicking things off with Zenith, who showed us new additions to their Skyline collection, which includes a new skeletonized dial, as well as smaller 36mm variants. They also had their latest Defy Revival A3691 with brilliant red dial, and perhaps best of all, and original ‘Bank Vault’ example (courtesy of podcast alum, Romain Marietta). There was a bonus appearance by a new boutique exclusive Defy with a grey and gold dial that worked much better in person that any of the images we’d seen up to that point. First impression of the new Skyline Skeleton was just how well the slightly larger proportions of the case worked on the wrist. TAG Heuer TAG Heuer had no shortage of watches to show us, from a new case in their smart watch Connected range, to that stunning 60th anniversary ...

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A Week In Watches Ep. 32: LVMH Watch Week Lands with a (Big) Bang, & Oris Drops a New Caliber Worn & Wound
TAG Heuer Carrera alongside Jan 15, 2023

A Week In Watches Ep. 32: LVMH Watch Week Lands with a (Big) Bang, & Oris Drops a New Caliber

Welcome to A Week In Watches episode 32 with Managing Editor, Blake Buettner jumping in to chat about some of the new watches released during LVMH Watch Week. We’ve got some bombastic Hublots, an anniversary LE of the TAG Heuer Carrera alongside a low-key killer Aquaracer, and of course, some new Skyline references from Zenith. If none of that is your thing we’ve also got some news from Oris, who released a new caliber this week within a lovely Big Crown Pointer Date. Find links to all these stories below and hit the video for the full episode. Share your thoughts on YouTube (and subscribe to the channel while you’re there), or right here in the comments section.  This week’s episode was brought to you by the Windup Watch Shop. For an excellent and ever-growing catalog of watches, straps, clocks, and more, head to windupwatchshop.com. The Carrera Turns 60 this Year, and TAG Heuer is Celebrating This year marks the 60th anniversary of the Carrera chronograph, and if you thought TAG Heuer was going to let even a month go by without acknowledging what is perhaps their most famous and admired watch, well, you must be new. The TAG Heuer Carrera Chronograph 60th Anniversary is exactly what you probably want to see if you’re a fan of classic Heuer racing chronographs, as it’s modeled after one of the most legendary Carrera references, the 2447 SN, and matches it detail for detail. Read the full story here. Hublot Asks: Why Settle for Steel When You Could Have SAXEM? ...

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Omega dominate 2023 Golden Globes’ red carpet. Rolex, Cartier, TAG, Vacheron, Bulgari also make appearances Time+Tide
TAG Heuer Jan 12, 2023

Omega dominate 2023 Golden Globes’ red carpet. Rolex, Cartier, TAG, Vacheron, Bulgari also make appearances

Omega dominated the 2023 Golden Globes red carpet Their range of styles and dial colours make their watches very easy to style Rolex, Cartier, TAG Heuer, and more were also spotted – but not nearly as many as Omega  While high-brow enthusiasts may find themselves above the superficiality of watchspotting, it is hard to ignore … ContinuedThe post Omega dominate 2023 Golden Globes’ red carpet. Rolex, Cartier, TAG, Vacheron, Bulgari also make appearances appeared first on Time+Tide Watches.

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The Rado Captain Cook Over-Pole is the way to do a vintage reissue Time+Tide
TAG Heuer Orange Diver Jul 13, 2022

The Rado Captain Cook Over-Pole is the way to do a vintage reissue

Brands have always taken plentiful inspiration from their back catalogue – just look at some of the biggest recent releases. There are two ways to go about this. You either take subtle cues from a past model (think TAG Heuer Orange Diver in reference to ref. 844), or you go the way of the Rado … ContinuedThe post The Rado Captain Cook Over-Pole is the way to do a vintage reissue appeared first on Time+Tide Watches.

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What does Jean-Claude Biver joining the Norqain board of advisers really mean? Time+Tide
TAG Heuer Jun 8, 2022

What does Jean-Claude Biver joining the Norqain board of advisers really mean?

Jean-Claude Biver is a legend in the watch world. He’s fended off the quartz crisis, revived Blancpain, rejuvenated Omega and headed Hublot, TAG Heuer and, later, the entire watch and jewellery division of LVMH. As a result, Biver is considered to be one of the most brilliant minds in the watch industry of all time. … ContinuedThe post What does Jean-Claude Biver joining the Norqain board of advisers really mean? appeared first on Time+Tide Watches.

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FRIDAY WIND DOWN: A McDreamy / McSteamy trip to Monaco & Hida hotness at The Armoury Time+Tide
TAG Heuer Jun 3, 2022

FRIDAY WIND DOWN: A McDreamy / McSteamy trip to Monaco & Hida hotness at The Armoury

Mr McUtchen, a.k.a McSteamy, continues to leave me green with envy stateside. His latest escapades abroad include having an oceanside chat with actor Patrick Dempsey on all things TAG Heuer in Monaco for the Grand Prix – which he got to enjoy in a private box as well. It’s good to be the king… As … ContinuedThe post FRIDAY WIND DOWN: A McDreamy / McSteamy trip to Monaco & Hida hotness at The Armoury appeared first on Time+Tide Watches.

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Cartier Introduces the Masse Mystérieuse SJX Watches
TAG Heuer Mar 30, 2022

Cartier Introduces the Masse Mystérieuse

Cartier’s wide-ranging new launches at Watches & Wonders 2022 naturally encompasses new takes on its historical designs, including the Tank Chinoise and lacquered Santos-Dumont. But its most extraordinary creation stands apart from the brand’s contemporary timepieces. The Masse Mystérieuse is essentially a floating movement within an oscillating weight. As the weight oscillates around the central axis of the dial, it winds the mainspring contained within itself. Initial thoughts Cartier abandoned its once ambitious push into highly complicated watches when its current chief executive Cyrille Vigneron took charge in 2016. Mr Vigneron has stated publicly on several occasions that Cartier should not stray from its historical strength in simple, elegant watches in unusual forms. So the Masse Mystérieuse is definitely atypical, but that doesn’t take away from its fascinating mechanics. The complexity and creativity of its mechanics bring to mind an earlier era of Cartier watchmaking. While Cartier states that the Masse Mystérieuse was eight years in the making, it doesn’t mention who was responsible for the idea. It goes without saying that is was Carole Forestier-Kasapi, the former head of development at Cartier’s manufacture who now has the same role at TAG Heuer. The Masse Mystérieuse is instantly recognisable as her work, appearing to be evolved from the Astrotourbillon. Ingenious as it is, the Masse Mystérieuse is also similar to Ms Forestier-Kasapi’s pa...

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MICRO MONDAYS: The Galvin Watch Company Loimu is a funky-dialled sporty watch at a great price Time+Tide
TAG Heuer Mar 28, 2022

MICRO MONDAYS: The Galvin Watch Company Loimu is a funky-dialled sporty watch at a great price

Galvin Watch Company, a notable Kickstarter success, present their newest creation: the Loimu collection. Affordably priced and with a high-beat Japanese automatic movement, the release shapes up as a left-field choice for a great everyday watch. Behind the brand After gaining noteworthy industry experience working for TAG Heuer and Omega, Finnish watchmaker Susan Galvin who’s now based … ContinuedThe post MICRO MONDAYS: The Galvin Watch Company Loimu is a funky-dialled sporty watch at a great price appeared first on Time+Tide Watches.

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FRIDAY WIND DOWN: TAG launches new Connected Watches, 2022 looks promising for Longines Time+Tide
TAG Heuer ushered Feb 11, 2022

FRIDAY WIND DOWN: TAG launches new Connected Watches, 2022 looks promising for Longines

A lot has happened over the last seven days, but earlier today TAG Heuer ushered in their next generation of Connected Watch: the Calibre E4. Some collectors scoff at the idea of a smartwatch, claiming that such a digital device does not have the artistic essence of a traditional mechanical timepiece. But let’s face it, … ContinuedThe post FRIDAY WIND DOWN: TAG launches new Connected Watches, 2022 looks promising for Longines appeared first on Time+Tide Watches.

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Hands-On: Breguet Type XX Only Watch 2021 SJX Watches
TAG Heuer Monaco Oct 31, 2021

Hands-On: Breguet Type XX Only Watch 2021

The upcoming Only Watch auction is an impressive catalogue of 53 one-off timepieces, a good number of which – more than a quarter of the total – are chronographs. Among the dozen chronographs, a couple caught my eye. One is the Breguet Type XX Only Watch 2021. It’s essentially an evolution of the Breguet Type 20 created for Only Watch 2019, simple in design and execution but attractive in that simplicity. The Breguet Type XX Only Watch 2021 Initial thoughts Like another notable chronograph in the sale, the TAG Heuer Monaco, the Type XX is reinterpretation of an iconic model of the brand. But the Type XX Only Watch 2021 is a nostalgic reinterpretation with a chocolate-brown dial that evokes the aged, “tropical” effect found on vintage examples. That said, the vintage styling is its only weakness. The Type XX is almost identical to the Type 20 Only Watch 2019 – right down to the strap – though the point can be made that the two make a perfect pair. The Type XX (left), and Type 20 They are each inspired by historical aviator’s watches made for the military and civilian markets respectively (the vintage Type XX was marketed to civilians, while the Type 20 was supplied to the French military). So this year’s Type XX should go home with the owner of the Type 20 from 2019. Almost a doppelgänger – the Type 20 Only Watch 2019 Notably, the Type XX is powered by a vintage movement, though one that is from a later period from an actual vintage Type XX. Still, giv...

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Remontet Introduces the Time Capsule SJX Watches
TAG Heuer Apr 26, 2021

Remontet Introduces the Time Capsule

Located in the town of Renaison, a five-hour drive south of Paris, Horlogerie V Remontet is named after its founder, Valentin Remontet. A young watchmaker who who spent three years at TAG Heuer and then Breguet before striking out on his own, Mr Remontet started his brand with conventional, round watches powered by ETA movements. He has since moved on to watches that are inventive and modern in style and construction. Mr Remontet’s latest is the Time Capsule, a avant-garde watch that has an unorthodox regulator-style display along with unconventional hourstriker. Initial thoughts With the fashion of the day in niche independent watchmaking being classical watchmaking with a heavy Breguet numerals or a “sector” dial, Mr Remontet’s watch is decidedly bold – and also impressive. Its aesthetic is highly technical, and matched by genuinely creative mechanics. The movement is clearly an original construction, even if it does use some components from common calibres. The style is certainly not for everyone – I find it a bit too extreme – but the fresh, bold nature of the Time Capsule is impressive. And the €17,000 price, which is about US$21,000, is fair considering the work in both development and manufacture. Preserving a memory Mr Remontet works along, and fabricates much of the watch himself – including the gaskets for the case – with some components produced by a French micro-machining specialist in micro machining. As a result, Mr Remontet says about 90...

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Watches & Wonders 2021 Panels: Client Experience SJX Watches
TAG Heuer Apr 13, 2021

Watches & Wonders 2021 Panels: Client Experience

Aside from the flurry of novelties unveiled during the purely-digital Watches & Wonders 2021 (W&W;), discussion panels took place every day, each conceived to tackle some of the most salient issues facing the luxury-watch industry. We bring you a roundup of the panel that took place on April 10 on a key topic for brands and customers alike: the client experience. Despite the predominantly digital set up, W&W; managed to create a truly interactive debate with a mix of participants on site in Geneva, as well as speakers dialling in remotely, all converging to discuss the same topic. Here are the key findings that emerged. The panel with Beatrice Goasglas of TAG Heuer on site with moderator Mélanie Freymond, and the other panellists on screen Client experience in the digital era The client experience is a central theme for luxury brands, which are all trying to go above and beyond to create an encounter that matches the quality embodies by the products that they make. Watchmakers already started down that path several years ago with increasingly elaborate boutiques, but the development of digital tools and now the pandemic have overturned how brands conceive the whole of the client experience. As Beatrice Goasglas, Vice-President for Digital & Customer Experience at TAG Heuer, noted, “Digitalisation is an opportunity, even a blessing, for brands and maisons to engage even more with their final customers.” Indeed, especially within the context of the pandemic, digital too...

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Breaking News: Steve McQueen’s Heuer Monaco Sells for US$2.21m SJX Watches
TAG Heuer which Dec 12, 2020

Breaking News: Steve McQueen’s Heuer Monaco Sells for US$2.21m

An iconic auto-racing chronograph of the 1970s, the Monaco ref. 1133 was nicknamed the “Steve McQueen” after the actor wore one in the 1971 film Le Mans. And now one of the actual examples worn by McQueen in the film has just become the most expensive Heuer ever sold, achieving US$2.21m with fees at Phillips’ New York auction. There were several Monacos on hand for the production of Le Mans, with McQueen retaining two after filming wrapped. The record-setting watch in question is one of the two that McQueen gifted to Haig Alltounian, both the chief mechanic for the film as well as the actor’s personal mechanic. McQueen (left) and Haig Alltounian (far right) during the filming of Le Mans Mr Alltounian received the watch – engraved with “To Haig Le Mans 1970” on the back – just after filming for Le Mans concluded. Mr Alltounian himself consigned the watch to Phillips for its recent New York watch auction, making its provenance impeccable. The bidding opened at US$150,000, progressing steadily until the air thinned at the half-million dollar mark – which leads to the conclusion that the majority of bidders had a similar limit in mind. Then only three phone bidders were left. The three-way tussle ended with a US$1.8m hammer price – with London-based James Marks of Phillips winning the lot for his client. The result was US$2.2m inclusive of fees, an all-time record for any Heuer watch. It’s also a convenient feather in the cap for TAG Heuer, which is ...

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Gang robs UK celebrities to steal watches by Patek, Rolex and Cartier in £26 million haul Time+Tide
Patek Philippe Rolex TAG Heuer Dec 2, 2020

Gang robs UK celebrities to steal watches by Patek, Rolex and Cartier in £26 million haul

An international gang flew into London to carry out a 13-day burglary spree on the homes of the rich and famous that netted them a whopping £26 million. Multiple watches were stolen in the heists, including pieces from Patek Philippe, Rolex, TAG Heuer and Cartier. Prosecutor Timothy Cray QC told the court: “The plan, quite … ContinuedThe post Gang robs UK celebrities to steal watches by Patek, Rolex and Cartier in £26 million haul appeared first on Time+Tide Watches.

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INTRODUCING: New Monaco, who dis? A black dial, a steel bracelet, and we’re looking at an icon with fresh eyes Time+Tide
TAG Heuer have saved Oct 12, 2020

INTRODUCING: New Monaco, who dis? A black dial, a steel bracelet, and we’re looking at an icon with fresh eyes

The Monaco celebrated its 50th birthday last year, so you’d think, given the slew of new and limited releases, that it might be given a break in 2020. But somehow, TAG Heuer have saved the best for the square classic’s 51st in the form of a sexy black dial, and a steel bracelet. What a … ContinuedThe post INTRODUCING: New Monaco, who dis? A black dial, a steel bracelet, and we’re looking at an icon with fresh eyes appeared first on Time+Tide Watches.

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FRIDAY WIND DOWN: The Thank You Edition (read and see if you get a mention) Time+Tide
TAG Heuer Sep 10, 2020

FRIDAY WIND DOWN: The Thank You Edition (read and see if you get a mention)

If you don’t like public displays of affection, you might want to scroll down to the top stories of the week, because it dawned on me today, as I prepared for an interview with the CEO of TAG Heuer, that I have a lot of people to thank at this point in time. As I’ve … ContinuedThe post FRIDAY WIND DOWN: The Thank You Edition (read and see if you get a mention) appeared first on Time+Tide Watches.

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INTRODUCING: The Hublot Big Bang e, a truly left-field smartwatch, including the only way you can (currently) buy it Time+Tide
TAG Heuer Connected watch Jun 8, 2020

INTRODUCING: The Hublot Big Bang e, a truly left-field smartwatch, including the only way you can (currently) buy it

Hot on the heels of the launch of the latest TAG Heuer Connected watch in March, their LVMH watch sibling has launched the new Hublot Big Bang e. And while it’s not surprising in itself - Hublot already play in this space - its execution has some genuinely eccentric touches. But first, the specs, because they’re … ContinuedThe post INTRODUCING: The Hublot Big Bang e, a truly left-field smartwatch, including the only way you can (currently) buy it appeared first on Time+Tide Watches.

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In-Depth: Konstantin Chaykin and Telling the Time on Mars SJX Watches
TAG Heuer was appointed Jun 4, 2020

In-Depth: Konstantin Chaykin and Telling the Time on Mars

When Russian independent watchmaker Konstantin Chaykin announced the Mars Conqueror last year, it was not the first Martian-time wristwatch, but it was by far the most advanced and comprehensive watch to indicate Martian time – and even the Martian calendar. TAG Heuer was appointed the official timekeeper for China’s Mars exploration mission in 2016, with its chief executive Jean-Claude Biver declaring that exploring the Red Planet is “the next giant leap for humanity”. With its launch planned for July 2020, the Chinese journey to Mars is just one of several missions to the planet – Russian space agency Roscosmos and NASA are working on similar projects. Despite the steady progress in reaching Mars, no big watch brand has debuted a watch that tells Martian time. Konstantin Chaykin’s experimental Mars Conqueror of 2019 But such watches have been built, as a matter of necessity for the scientists involved in past Mars missions. NASA’s Mars Exploration Rover (MER) of 2004, for instance, commissioned several watchmakers to construct simple but effective Martian-time watches. Since the Martian day, known as a sol, is 24 hours, 39 minutes and 35 seconds, the solution was to slow a conventional watch to match Martian time. Steve Maddox of North Little Rock converted a second world war, military-issue Hamilton 4992B pocket watch for MER team member Jeff Moersch, reducing its frequency from the standard 18,000 beats per hour (bph) to about 17,525 bph. And Los Ang...

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