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Santos Cartier

The 1904 Cartier watch designed for aviator Alberto Santos-Dumont.

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Tank Cartier

Louis Cartier's 1917 rectangular design, inspired by the Renault FT tank.

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Sword Hands

Flat triangular blade hands without a central ridge. Cartier Tank, Santos, IWC Mark XI / Mark XX classical-dress and military signature.

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Richemont

Geneva luxury holding group founded 1988 by Johann Rupert. Owns Cartier, IWC, JLC, A. Lange & Söhne, Vacheron, Panerai, Piaget. Largest haute-horlogerie portfolio in the industry.

The Best Cartier Watches For Ladies Teddy Baldassarre
Cartier Watches Oct 27, 2025

The Best Cartier Watches For Ladies

Cartier is a household name, easily crossing the threshold from watch insider (or luxury-object insider) to fully accepted in the broader cultural zeitgeist as a sort of “things dreams are made of” aspirational fare. If Rolex is the man’s peak piece of horological wanting, then by goodness, Cartier occupies an equal space in the minds of women watch buyers. Here we will go through some of the best Cartier ladies' watches. (Yes, of course there are plenty of women who look to Rolex the same way a man does, and vice versa with men and Cartier. The two brands stand shoulder to shoulder as perhaps the most recognizable names in the game.) To achieve the status of being labeled influential in watchmaking is one thing. Very few reach the rarified air of transcending the category altogether. Considering that watches are one of a very few pieces of physical "jewelry" that a man can wear, it’s remarkable that Cartier has been able to carve out a place of legitimate watch enthusiasm for the woman buyer who has far more choices in the category. Granted, Cartier operates in space beyond just watches, unlike the aforementioned Rolex.  Cartier History Becoming the most recognizable name, along with Rolex, in the watch industry, is a feat that Cartier didn’t accomplish overnight.  The luxury jewelry house was founded back in 1847 in Paris, France, by Louis-François Cartier. However, Cartier's rapid ascension as a watchmaker and jeweler came during the third generation of fam...

Cartier Tank a Guichets Review: A Quirky Art Deco Classic Returns Teddy Baldassarre
Cartier Tank Oct 20, 2025

Cartier Tank a Guichets Review: A Quirky Art Deco Classic Returns

Usually, when we think of Cartier, our thoughts turn to classical luxury and elegance rather than military-style minimalism. However, the world-famous maison and “jeweler of kings” has long dabbled in both worlds, at least when it comes to watchmaking. And there is no better example of a timepiece that embodies that ethos than the rather unexpected headliner of Cartier’s new releases at the 2025 Watches & Wonders salon: the Cartier Privé Tank à Guichets.  The Tank à Guichets, of course, is an evolution of the original Cartier Tank watch, which is itself a historical example of a modern luxury item with clearly military inspiration (it’s right there in the name, actually).  Throughout its prestigious history since being unveiled in 1917 by its inventor, Louis Cartier, the Tank has evolved in ways that are both subtle and revolutionary and has appeared in forms of which many of us might not even be aware. Some of these more exotic and unusual Tank pieces have found their way back into the main collection in recent years as part of the Cartier Privé series, and it is from this series that the new Guichets, in its three distinctive iterations, does indeed hail.  The Original Cartier Tank But let’s start off by establishing where this watch’s design legacy began. The classic, original Cartier Tank, which didn’t actually go into serial production until 1919, derived its name and its rectangular, curvilinear case shape from the World War I-era Renault FT-17 t...

SJX Podcast: The Titanium Episode SJX Watches
Cartier Santos Oct 20, 2025

SJX Podcast: The Titanium Episode

On Episode 15 of the SJX Podcast, Brandon shares insights picked up at Citizen’s Super Titanium event in Paris, where he had the opportunity to speak with the brand’s materials engineer. Still on the theme of titanium, SJX shares his views on the new Cartier Santos in the lightweight metal, and the different strategies of these brands which are playing to their respective strengths. Another big story from this week is the launch of the new Petermann Bédat Reference 1825. Though it’s not made of titanium, it’s a strong third act (and a hint of what’s next) for the brand. Is there still white space in the market for highly finished time-only watches? Listen on Apple Podcasts, Spotify, and Youtube.  

Cartier Introduces a New Santos in Titanium (and a Cool Steel Reference with Lume) Worn & Wound
Cartier Introduces Oct 13, 2025

Cartier Introduces a New Santos in Titanium (and a Cool Steel Reference with Lume)

When the topic of Cartier comes up, usually it’s in the context of a discussion of their beautiful, design oriented dress watches. We all know what we’re talking about here: shaped cases, precious metals, exotic gem set jewelry pieces. This is Cartier’s stock-in-trade, and watch for watch there’s probably no brand on the planet better at making those kinds of watches. But if you look through Cartier’s history, there are plenty of oddball creations that don’t fit neatly into the dress watch narrative. True sports watches are rare (RIP, Calibre de Cartier divers) but there are many notable releases from recent years that run right up to the edge of a sportier category. The Drive de Cartier (also discontinued) was an explicit attempt to make a “men’s” watch that was quite elegant but also larger and could easily read as more casual. The Cartier Roadster collection is another example of a line that viewed sporty/casual styles through a uniquely Cartier lens. And, of course, the Santos has existed for many years in oversized and complicated variants (not to mention black coated examples) that fit nicely into this niche.  And last week, Cartier announced yet another new Santos that might, in its way, be among Cartier’s sportiest watches ever, thanks to the material used as well as the finish chosen. The new Santos de Cartier in titanium features a bead blasted titanium case and bracelet, and comes in the larger Santos case size, measuring 39.8mm × 9.3mm. Ac...

Cartier Panthère Review Teddy Baldassarre
Cartier Panthère Review If there Oct 10, 2025

Cartier Panthère Review

If there is such a thing as a reigning “It-Girl” watch, the title is definitely won by none other than Cartier’s Panthère. This petite heavyweight has captured the hearts, minds, and wrists of pop culture icons and the general public since its original debut in the early 1980s, and its lasting power has proven to be perennial. On a personal note, it was also the first watch I really took notice of and fell in love with when first breaking into this wild hobby, and foundational to my own taste in watches. While some out there criticize it for being more jewelry than watch, there is a richer, more interesting story to back the Cartier Panthère up. Today, we’re plunging into the deep end of this It-Girl watch’s origin story, tracing its evolution over time, and pinpointing the key ingredients of this watch’s steadfast popularity and whether or not it really is the best Cartier watch for ladies. Cartier Panthère Context and History Image: Sotheby's Before we arrive at the birth of the It-Girl watch to end all It-Girl watches in the ‘80s, we must travel in our metaphorical time machine back further, all the way to 1913, the first year that the panther symbolism and imagery appeared in the Cartier universe. Quite fittingly, the story at hand also begins with an early 20th-century It-Girl in her own right, Jeanne Toussaint. George Barbier's 1913 "Dame à la Panthère"  Born in 1887 in Belgium, Toussaint utilized her bold and vivacious personality to ascend modes...

The New Bremoir South Beach, and the Influence of Art Deco Design Worn & Wound
Cartier Tank Oct 8, 2025

The New Bremoir South Beach, and the Influence of Art Deco Design

Virtually every watch enthusiast is familiar with Art Deco, even if they don’t know it. Art Deco, short for Arts décoratifs, first appeared in Paris in the 1910s and spread across the globe over the following two decades. You may not be familiar with Art Deco’s principles - bold geometric forms and streamlined, mechanical aesthetics, among them - but you are almost assuredly familiar with some of its most famous designs, like the Cartier Tank and JLC Reverso. Worn & Wound contributor and Art Deco enthusiast Christoph McNeill considers Art Deco “the pinnacle of design,” and says he loves the beauty of the Machine Age design movement’s expression of curves and lines, obsession with mechanical aesthetics, and “streamline” nature. Wristwatches, which became popular about the same time Art Deco came onto the scene, was a natural medium for Art Deco design. “Because they’re little, tiny machines, right? said McNeill. “It sort of went hand-in-hand.” Vintage Art Deco watches from Christoph’s personal collection So, what does Art Deco design look like in watches?  “It means clean lines, very specific fonts,” said watch collector and seller extraordinaire Eric Wind. “I think of a lot of rectangles, squares, things like that. Less round, unless it’s round within a rectangle. A lot of black on silver. I think of that kind of high shine chrome when I think about Deco as well. More silver than gold.” Wind cites “a lot of Pateks from the 20s and ...

Hands-On: Two Sporty New Variants Of The Cartier Santos - One In Titanium, The Other In Steel With A Black Dial And Lume Fratello
Cartier Santos - One Oct 7, 2025

Hands-On: Two Sporty New Variants Of The Cartier Santos - One In Titanium, The Other In Steel With A Black Dial And Lume

By now, everyone is aware that the Santos de Cartier is hot stuff. Cartier has certainly realized this and keeps releasing new versions of its square all-metal sports watch. I still love my Santos Galbée XL ref. 2823. However, as a true Cartier Santos fan, I can’t get enough of all the new variations La […] Visit Hands-On: Two Sporty New Variants Of The Cartier Santos - One In Titanium, The Other In Steel With A Black Dial And Lume to read the full article.

Hands On: The Cartier Santos in End-to-End Titanium SJX Watches
Cartier Santos Oct 7, 2025

Hands On: The Cartier Santos in End-to-End Titanium

In a first, Cartier has just unveiled the Santos de Cartier LM in titanium. Its flagship sports watch now features a case and matching bracelet in matte, bead-blasted titanium – specifically grade 23 titanium – while retaining all of the other familiar Santos design elements, including the exposed screws and traditional silvered dial. The Santos in titanium is powered by the same industrial 1847 MC movement found in its steel counterpart, and costs about 20% more, but has a great deal more tactile appeal. The watch is large, lightweight, and low-key. Initial thoughts The Santos was originally conceived as a sports watch in 1904, albeit not of the sort known today. The original was an aviator’s watch, but a tiny and thin watch more comparable to a 21st century dress watch. That history, however, meant that Cartier has rolled out several sporty-ish versions of the Santos in the past. It’s surprising that it took Cartier this long to put together a Santos in titanium. The smooth, blasted case finish has a great deal of tactile appeal, and the muted, matte aesthetic is equally appealing. Some might see this as being way too similar to the steel model – the two are indistinguishable at a distance – but that is part of its appeal. Almost twins, titanium (left) with a bead-blasted finish, and steel with a brushed finish and polished bezel Though the material is different, the exterior finishing is almost identical to that of the steel model, except that the brushed fi...

Entry-Level Cartier: Four Options From New To Vintage Fratello
Cartier Four Options From New Sep 28, 2025

Entry-Level Cartier: Four Options From New To Vintage

Cartier is a brand that has been on an absolute roll in recent years. Some readers may remember a time when self-proclaimed watch geeks unfairly considered Cartier “a jewelry brand that also sells watches.” However, the tide of perception has truly shifted in the last decade or so, and Cartier’s timepieces now seem hotter than […] Visit Entry-Level Cartier: Four Options From New To Vintage to read the full article.

Seiko Tank Review: This $210 Dress Watch Is A Hidden Gem Teddy Baldassarre
Cartier Tank Louis “Extra Large” Sep 24, 2025

Seiko Tank Review: This $210 Dress Watch Is A Hidden Gem

Seiko has no shortage of dress watches, many of which come from the Presage collection, which boasts some of the best values out there. That said, I recently came across a watch that not only comes from the Japanese brand's more basic, entry-level Essentials collection, but is actually the cheapest Seiko out there at the moment. Yes, the Seiko SWR064 is affectionately dubbed the Seiko Tank for obvious reasons, but there is something distinctly Japanese about it. I had my initial doubts about this watch, but when factoring in the design, style, and price, there was no real way of getting around the fact that this is a starter dress watch that exudes value. Let's get into why. Seiko "Tank" Case The case of this Seiko “Tank” is done in stainless steel, with a gold-plated finish that really fits in with the retro styling. I’m usually really turned off by gold-plating but the cohesiveness with the dial elements pulls it together. As for the size, it measures 27.9mm wide, 38.5mm tall, and 6.7mm thick (30 meters of water resistance). For the sake of comparison, the Cartier Tank Louis “Extra Large” comes in at 27.75mm wide, 38.1mm tall, and 8.18mm thick, so the sizes are very close. There’s not a lot of chatter about this watch out there but I did notice some people say it’s too big to be anything like a Tank, which is demonstrably false. The similarities don’t stop there, as the positioning of the brancards is similar - though I do wish they were just a little b...

Portrait - Everything about The Cartier Prize for Watchmaking Talents of Tomorrow Monochrome
Cartier Prize Sep 24, 2025

Portrait - Everything about The Cartier Prize for Watchmaking Talents of Tomorrow

For three decades, the Cartier Prize for Watchmaking Talents of Tomorrow (or Prix des Talents Horlogers de Demain in French) has been a unique opportunity for aspiring young watchmakers, offering them both recognition and a platform to shape the future of the craft. Launched in 1995, the Prize embodies Cartier’s commitment to preserving centuries-old savoir-faire […]

Photo Report - An Evening With Cartier In Amsterdam Fratello
Cartier Sep 22, 2025

Photo Report - An Evening With Cartier In Amsterdam

Earlier this month, we hosted a Cartier × Fratello event in Amsterdam to celebrate Cartier’s 50th anniversary in the Netherlands. The brand organized an experience called “Tank: The Journey of a Timeless Icon,” which allowed guests to discover the evolution of this enduring timepiece. We invited some of our readers to the beautiful Cartier boutique […] Visit Photo Report - An Evening With Cartier In Amsterdam to read the full article.

Casio AQ-230 Review: The Minimalist Ana-Digi Watch Teddy Baldassarre
Cartier Tank - which sounds Sep 17, 2025

Casio AQ-230 Review: The Minimalist Ana-Digi Watch

When you think of Casio watches, one inevitably goes to digital classics like the F-91W, A168, AE-1200, or the G-Shock line. The Casio AQ-230 is the odd exception, in that it’s almost a minimalist dress watch intended to slip under a cuff. It’s also been around for over 30 years now, so it has to be doing something right.The Casio AQ-230 is the quintessential under-the-radar piece that doesn’t shout "digital watch" too loudly. The cleanly minimal, ana-digi design is thoughtful in ways that I appreciate but are subtle. For example, the analog hands never touch the digital LCD screen. The AQ-230 was released all the way back in 1995 as a follow-up to the old Casio Janus AQ-200 from 1982. The design was almost completely unchanged, other than the addition of another pusher on the left side of the case and a slimmer case width. Naturally, the AQ-230 stands out from other Casio watches due to its slightly “dressier” appearance and aesthetic. I have heard some people say it’s Casio's version of the Cartier Tank - which sounds a little outlandish but kind of checks out once you think about it. Casio AQ-230 Case and Bracelet This is a quintessentially unisex case size, coming in at 29.8mm wide, 8.1mm thick, and 38.8mm tall (with 30 meters of water resistance). This may sound a little small and, honestly, it is. But that’s not a bad thing, especially considering the rectangular case shape. The Cartier Tank Louis in the large case size measures 27.8mm wide and 38.1mm...

Cartier Watchmaking Prize is Open for Submissions SJX Watches
Cartier Watchmaking Prize Sep 11, 2025

Cartier Watchmaking Prize is Open for Submissions

Now in its 28th year, the Cartier Prize for Watchmaking Talents of Tomorrow is open for candidates. This year’s theme is “Shifting the Balance: Reading and Perceiving Time Differently” and encourages applicants to propose novel or unusual time displays, inspired by the recently revived Tank à Guichets. The prize is open to third and fourth year apprentice watchmakers and techniciens ES en Microtechniques in Switzerland, or young people in any equivalently rigorous program in France, Germany, Belgium, or employed at Cartier (which unsurprisingly is one of the largest employees in the Vallee de Joux). The brand will also consider applicants outside this scope on a case-by-case basis. Cartier accepts applications in French, English, and German, which must include an introduction video, project pitch, and sketch of the creation. This portal closes on October 31 2025. A five member jury, which includes Kari Voutilainen, will select six technicians and six apprentices, to be announced in December. The 12 chosen candidates will pair up with a mentor and have only 80 hours over three months to construct their respective vision using a Cartier cal. 012 alarm clock movement and a budget of CHF500. The application includes normally proprietary technical documentation on this movement to help the prospects plan their projects. Candidates will document the build in a digital logbook, recording and explaining each step, and keeping track of the 80 hour time budget. The reconvened...

Sign up For The Cartier × Fratello Event - Tank: The Journey of a Timeless Icon Fratello
Cartier × Fratello Event - Aug 8, 2025

Sign up For The Cartier × Fratello Event - Tank: The Journey of a Timeless Icon

For the first time ever, Cartier will showcase a curated selection of heritage watches from its iconic Tank collection in the heart of Amsterdam. The exhibition will take place in Cartier’s beautifully appointed boutique on the P.C. Hooftstraat - a location the Maison has proudly called home for exactly 50 years. This milestone coincides with […] Visit Sign up For The Cartier × Fratello Event - Tank: The Journey of a Timeless Icon to read the full article.

Celebrating The Cartier Tank’s Evolving Legacy With The New Tank Américaine European Limited Edition Fratello
Cartier Tank’s Evolving Legacy Jul 30, 2025

Celebrating The Cartier Tank’s Evolving Legacy With The New Tank Américaine European Limited Edition

Few watches have transcended time, trends, and geography quite like the Cartier Tank. The prototype emerged in 1917, during the turmoil of World War I, and displayed design inspiration from the robust geometry of the Renault FT-17 tanks on the Western Front. The original Tank was Louis Cartier’s bold vision of modern elegance. Its clean […] Visit Celebrating The Cartier Tank’s Evolving Legacy With The New Tank Américaine European Limited Edition to read the full article.