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Saint-Imier watchmaker who founded Heuer (now TAG Heuer) in 1860; patented the oscillating pinion 1887.
TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.
The 1969 Heuer square chronograph. Worn by Steve McQueen in Le Mans.
Jack Heuer's 1963 Carrera. The template for every modern motorsport chronograph.
Monochrome
TAG Heuer keeps strengthening its links with motorsport and the history of racing… Among other initiatives, LVMH and TAG Heuer just signed a major deal with Formula 1, and the brand has just become the first title partner of the Monaco Grand Prix, which is now the Formula 1 TAG Heuer Grand Prix de Monaco. […]
Monochrome
The TAG Heuer Monaco needs little to no introduction. Launched in 1969, this distinctive square-shaped chronograph emerged during the golden age of motor racing. At that time, Heuer was renowned for its chronographs, stopwatches and dashboard instruments, integral to motorsport timing. In the same period, in a collaboration with other makers, Heuer presented one of […]
Fratello
TAG Heuer has done a good job of showing the versatility of the Monaco over the past couple of years. With its series of classic race-inspired models, the brand has treated fans to some striking timepieces. But as it turns out, the Monaco is also the perfect platform for more futuristic creations. The watch’s late-’60s […] Visit Introducing: The Impressive TAG Heuer Monaco Split-Seconds Chronograph In TH-Titanium to read the full article.
Fratello
This year is a special one for TAG Heuer. After more than two decades, 2025 marks the brand’s return as the Official Timekeeper of Formula 1. Additionally, for the first time in history, the Grand Prix de Monaco will have a title sponsor. TAG Heuer will present the race and has created a new limited-edition […] Visit Introducing: The TAG Heuer Monaco Chronograph × Gulf to read the full article.
Fratello
After a first look at all three TAG Heuer watches that came out today, this was the one that I immediately got excited about. There is just something about the retro looks of the TAG Heuer Monaco Chronograph Stopwatch that screams “cool!” This new 970-piece limited edition takes inspiration from the Heuer stopwatches from the […] Visit TAG Heuer Unveils The Super Cool Retro Monaco Chronograph Stopwatch to read the full article.
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Time+Tide
TH-Titanium is the latest development to come from TAG Heuer's labs.The post TAG Heuer unveils the ultimate Monaco in the ultimate material for the eponymous Grand Prix appeared first on Time+Tide Watches.
WatchAdvice
In this review, my wife road-tested the TAG Heuer Aquaracer Professional 200 Solargraph in pink with diamonds. I asked her what she thought of the piece… What We Love The elegant but sporty look Great size for smaller wrists It’s light-powered, so no battery! What We Don’t The crown and protectors protrude a little Maybe on the thicker side for some as a smaller-sized ladies’ watch Clasp took a little while to get used to wearing being larger than an integrated bracelet with a butterfly clasp Overall Rating: 8.5 / 10 Value for Money: 8/10 Wearability: 8.5/10 Design: 8.5/10 Build Quality: 9/10 The TAG Heuer Aquaracer Professional 200 Solargraph in the pink dial and diamonds was a piece that came out just prior to Watches & Wonders in mid-March along with a few other Aquaracer Solargraph drops. Similar to the Northern Lights collection that dropped at last year’s LVMH Watch Week it adds to the smaller 34mm sized Solargraphs with a choice of coloured dials and diamonds on the dial and bezel. Now, this isn’t a piece I would wear, but I could see many ladies out there having this as a daily watch. I mean, what’s not to love about it? It is a great size at 34mm so it’s not too small or too large for smaller wrists. It has the diamond indices which gives it a little more of that elegant or dressy look, and the pink dial is a nice pop of colour for those that want something a little more lively than blue, black or white. Sporty elegance with the TAG Heuer Aquar...
Deployant
Next up, we are at TAG Heuer and the booth which is heavily influenced by the recent new sponsorship of F1. Here are our hands-on impressions.
Time+Tide
All of this year's novelties from F1's Official Timekeeper.The post Zach brings you every TAG Heuer release of Watches & Wonders 2025 – including the Formula 1 Solargraph and white ceramic Monaco Split-Seconds appeared first on Time+Tide Watches.
Time+Tide
TAG Heuer's venerable collection gets a subtle, but welcome overhaul.The post Inside the TAG Heuer Carrera Day Date’s hard-hitting redesign appeared first on Time+Tide Watches.
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Monochrome
Since TAG Heuer announced its return as the Official Timekeeper of Formula 1 earlier this year, we’ve already seen an updated Formula 1 Chronograph collection. Naturally, it was only a matter of time before the Monaco Split-Seconds Chronograph – powered by the cutting-edge TH81-00 movement introduced last year – joined the F1-inspired lineup. What remained […]
Worn & Wound
Much to the chagrin of my fellow automotive enthusiast friends, I am not an ardent Formula 1 follower-I prefer motorsports of the all-wheel drive variety, coated in mud in the Finnish wilderness. Still, the allure of the screaming engines, blinding speed, and pure bling of Formula 1 isn’t lost on me. Millions of fans worldwide are captivated by the sport and its entrants for a reason-and TAG Heuer, the official timekeeper of Formula 1, has nine new references to match that ever-growing fervor. In celebration of the colorful 1986 origin of the brand’s Formula 1 Collection, the new models feature bright hues and a reimagined design. Three of the nine pieces feature the more “classic” dial colors of black and white or blue on a steel bracelet. The remaining six are limited edition colorways: black and red, black and yellow, blue and black, white and green, white and red, and green and red. According to TAG Heuer, each model pays direct homage to the 1986 collection in design and function. However, key changes reflect contemporary taste-instead of the original 35mm, the new cases (constructed of sandblasted steel or TH-Polylight depending on the model) measure 38mm but retain the sporty aesthetic that the line is known for. The original shield-shaped markers have also been modernized, appearing now as applied and Super-Luminova-treated indexes. The “Mercedes”-style hands carry on, as does the chunky 60-second scale bezel, date window at 3 o’clock, and agg...
Monochrome
Jack Heuer’s Carrera chronograph is the stuff of legends. Released in 1963 and named after the dangerous Carrera Panamericana, the Carrera is still TAG Heuer’s flagship model. The current Carrera collection has eight sub-families, including the recently introduced Date family, home to the Day-Date and Twin-Time models. Released just four years ago, the Day-Date and […]
SJX Watches
TAG Heuer’s flagship launch at Watches & Wonders 2025 is the Monaco Split-Seconds Chronograph F1, a tribute to the brand’s storied Formula 1 history. This striking timepiece features a white ceramic case that dispenses with a traditional metallic inner container in a departure from technical norms in construction. A red translucent dial reveal the mechanics below, while the chronograph counters - finished with an asphalt-like texture,white and yellow grid markings, and official F1 typography - proudly display British F1 commentator David Croft’s famous phrase: “Lights Out & Away We Go.” Initial thoughts At first glance, the Monaco Split-Seconds Chronograph F1 may appear to be just another Formula 1–inspired watch. However, a closer look reveals the subtle yet distinctive details that set it apart from its competitors. Rather than relying on overt F1 motifs, it integrates refined elements-such as the checkered-flag pattern-that showcase its superb craftsmanship and elevate it above other racing-inspired chronographs. Priced at CHF155,000, the Monaco may initially appear costly, particularly given TAG Heuer’s history of being more accessible. Yet, beyond the brand’s heritage lies a timepiece whose exceptional craftsmanship more than warrants its price tag. It is a Vaucher-powered rattrapante chronograph, and this version is unquestionably the most appealing of the iterations to date. And the Formula 1–inspired touches are thoughtfully integrated, an...
Fratello
For Watches and Wonders 2025, TAG Heuer announces a new lineup of Carrera Day-Date watches. Six references complete the collection with a variety of dials, case materials, and functions. Also, a new beads-of-rice bracelet is now an option for all Carrera Chronograph Glassbox models. For enthusiasts, the Carrera Day-Date may not be as exciting as […] Visit Introducing: The TAG Heuer Carrera Day-Date And A New Beads-Of-Rice Bracelet to read the full article.
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Fratello
TAG Heuer is a name familiar to many of my fellow Australians. It’s a popular brand down under. Even so, it’s one from which I have never owned a watch except for an original quartz Formula 1 from the 1980s. This needs to change someday, but today’s article features a watch I could never hope […] Visit Introducing: The TAG Heuer Monaco Split-Seconds Chronograph F1 to read the full article.
Time+Tide
As hinted by TAG Heuer's new F1 pit lane clocks, the original Formula 1 watch makes its return, now featuring a solar-powered movement.The post TAG Heuer’s return to F1 shines bright with the Formula 1 Solargraph appeared first on Time+Tide Watches.
Fratello
If last May’s TAG Heuer Formula 1 × Kith announcement left you yearning for a regular-production retro-inspired collection, then today is your lucky day. The new Formula 1 Solargraph collection is here, and I think it goes a long way toward satisfying the legions of fans asking for a return to the colorful good old […] Visit Boom! The New TAG Heuer Formula 1 Solargraph Collection to read the full article.
Time+Tide
The Twin-Time becomes one of the most compelling models in the sporty Carrera line-up.The post Is the TAG Heuer Carrera Date Twin-Time the best green dial of Watches & Wonders 2025? appeared first on Time+Tide Watches.
WatchAdvice
They say that blue is the warmest colour, but is the dial colour change enough to reignite interest in TAG Heuer’s Solar quartz collection? Let’s find out! What We Love: Oh-so-light titanium: Like wearing nothing at all! Practical and no-nonsense, in design and in practice Wearing dimensions perfect for almost any wrist What We Don’t: Pale blue on titanium is an acquired taste The weightlessness of titanium will throw off steel watch lovers Do we still need that coloured second-hand? Overall Rating: 8/10 Value for Money: 7.5/10 Wearability: 9/10 Design: 8/10 Build Quality: 8/10 Luxury conglomerate LVMH has been on quite the tear as of late, exemplified by the massive leaps and bounds made by Swiss watch brand TAG Heuer. The La Chaux-de-Fonds company has gone through their fair share of privileges and inconveniences throughout the years, but ever since Frédéric Arnault briefly took the helm in the 2020s, they have since gone back to their winning ways. Even now, with Frédéric’s departure and subsequent promotion, TAG Heuer has spent the last few years in the limelight they had been so desperately chasing for so long. From the Carrera Glassbox to the Monaco Split-Seconds; From the KITH x Formula One to becoming (for the second time!) the official timing partner of Formula One itself; The green and red of the TAG Heuer logo has become omnipresent throughout the watch industry. However, the brand is obviously not content with simply chasing waterfalls. In between t...
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Time+Tide
We take a deep dive into TAG Heuer's Formula 1 archives, discovering icons like the Siffert Autavia and Carrera 1158 CHN with Nick Biebuyck.The post TAG Heuer Heritage Director Nick Biebuyck takes us through the brand’s Formula 1-filled motorsport history appeared first on Time+Tide Watches.
WatchAdvice
A bold tribute to speed, precision, and racing heritage, the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing brings the adrenaline of Formula 1 to the wrist. As TAG Heuer gears up to reclaim its role as Formula 1’s official timekeeper in 2025, this release feels like the perfect way to celebrate the brand’s deep-rooted connection to motorsport. What We Love: Oracle Red Bull Racing colours on the dial make the watch stand out beautifully The case doesn’t feel too overbearing on the wrist, even with a 44mm case size. The rubber strap is comfortable to wear, making this a great daily timepiece for Formula 1 and Oracle Red Bull Racing enthusiasts! What We Don’t: Black DLC case like the other TAG Heuer models in latest Formula 1 series would have made the dial and strap pop even more! The dial can seem rather busy with the many different design elements An open case back would have made it perfect! Showing the engine inside this racing-inspired timepiece. Overall Rating: 8.25/10 Value for Money: 8.5/10 Wearability: 8.5/10 Design: 8/10 Build Quality: 8/10 There are very few brands in the world of watchmaking that share a deep connection with Motorsport as TAG Heuer. Since the mid-20th century, TAG Heuer has been a driving force in precision timing, cementing its place on the wrists of many racing legends. From Steve McQueen’s Monaco in Le Mans to its long-standing presence in Formula 1, TAG Heuer has always embraced the high-octane world of motorsport. Thi...
Fratello
Is it Sunday already? Yes, it is, and we’ll make sure you have a good last day of the weekend with this week’s episode of Sunday Morning Showdown. Daan and Lex will go head to head with two colorful chronographs. In one corner, Daan represents the Tudor Black Bay Chrono “Flamingo Blue,” which gives off […] Visit Sunday Morning Showdown: Tudor Black Bay Chrono “Flamingo Blue” Vs. TAG Heuer Carrera Chronograph Glassbox In Purple to read the full article.
Worn & Wound
Sometimes we lose sight of the fact that our enthusiast romance associated with a mechanical movement can be another’s annoyance. Our beloved rituals of winding and setting, feeling the grinding clicks in your fingertips, and double-checking you’ve set it correctly can act as a barrier to entry for some, leaving a mechanical watch inside a dresser drawer. That is why I am a proponent of luxury brands exploring quartz calibers, particularly within their more popular collections. Removing that barrier and often lowering its price point means that the watch and the hobby as a whole can be accessed by more people, which is the ultimate goal, after all. All that being said, if a luxury brand is going to make a quartz watch and charge a luxury price, you have to make it a good one. Stepping off of my soap box, I’ll happily admit that when TAG Heuer released the Aquaracer with a solar quartz caliber inside, I too scoffed at the price and questioned its purpose. While the design language spoke to me with its warmly hued titanium construction and tasteful accents, I just didn’t understand why TAG Heuer would charge a price many multiples of what other solar quartz calibers commonly sell for. That was until I had the opportunity to have a period of hands-on time with it. I found myself enjoying its lightweight yet solid construction, the fun application of lume, and even became a bit enamored by the angular case lines, which had previously been a bit off-putting. So when I s...
WatchAdvice
This is a Hands-On Review with a difference. Why? Because this time, we are giving this very watch away with our friends at Fuel Asset Finance and Wallace Bishop Jewellers! What We Love A great tribute piece for F1 enthusiasts Wears well and smaller than the specs suggest The 1/100th second-hand is a bit of fun and something not all that common on chronographs What We Don’t Probably won’t suit everyone as an everyday piece The dial is a little busy, but still legible The quartz movement may not be for you if you love mechanical watches Overall Score: 8.1 / 10 Value for Money: 7.5/10 Wearability: 8.5/10 Design: 8/10 Build Quality: 8.5/10 Formula One over the past few years has seen a massive resurgence in popularity mostly thanks to the Netflix show Drive to Survive. And with the 2025 F1 season fast approaching next month, it will probably be another massive year with a long, jampacked calendar. And, as we have reported on previously TAG Heuer is now the new official timing partner for the next 10 years, so this review seems timely! We recently saw TAG Heuer release their new range of Formula 1 chronographs at LVMH watch week in January, but today we are looking at the limited edition TAG Heuer Formula 1 x Oracle Red Bull Racing limited edition chronograph that was released last year and the very watch that we are giving away in conjunction with Fuel Asset Finance and Wallace Bishop. So not only is this a review of this piece, but it’s a piece that you can go into...
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