The New Timex T80 Hyperbrights are Both Hyper and Bright, Making them Perhaps the Most Perfectly Named Watches of the Year
Pardon the pun, but some things in the watch industry tend to happen like clockwork. Every spring, brands seem to understand that a selection of bright colors is going to put us in just the right mood heading into the warmer months, and we see releases from brands across the horological map opting for a rainbow of pastels and brighter tones that make you want to get outdoors, smell the flowers, fight your allergies, and all of the other springtime rituals we can’t get enough of. I’m not complaining: I love color, and I especially love thawing out of those long New Hampshire winters, so a release like the new Timex T80 Hyperbrights just puts a smile on my face. The Hyperbrights collection takes the classic T80 format and puts it through what is almost a psychedelic lens. What we have here are a trio of watches, each featuring a multi-tone dial and gradient resin straps that shifts from the dominant color to adjacent hues as it wraps around the wrist. The Blue Haze features a stainless steel case and complementary tones of light blue and green, and the Purple Haze is the latest watch to include what I think is clearly the color of the moment, along with darker tones of blue. Rounding out the trio we get the Pink Haza, which matches elements of the strap to the gold tone case for a rich, warm look. Timex does a great job of introducing new concepts and themes through watches that are familiar, and that’s exactly what they’ve done here, taking an 80s classic like the...
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