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Saint-Imier watchmaker who founded Heuer (now TAG Heuer) in 1860; patented the oscillating pinion 1887.
TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.
The 1969 Heuer square chronograph. Worn by Steve McQueen in Le Mans.
Jack Heuer's 1963 Carrera. The template for every modern motorsport chronograph.
Time+Tide
Cue Deep Purple's hit classic: TAG Heuer has just launched two Carrera Chronograph watches with smoked purple dials.The post Smoke on the Water: TAG Heuer goes deep purple with its latest Carrera Chronographs appeared first on Time+Tide Watches.
Time+Tide
A bit less sporty, a lot more blingy.The post The TAG Heuer Carrera Chronograph Glassbox sprinkles diamonds beneath the crystal for subtle sparkle appeared first on Time+Tide Watches.
Fratello
With TAG Heuer being the Official Timekeeper of Formula 1 again, the five versions of the new TAG Heuer Formula 1 Chronograph in titanium don’t come as a surprise. There are four regular mechanical chronograph models plus one tribute watch in cooperation with the Oracle Red Bull Racing F1 team. No, you’re not mistaken: we […] Visit Introducing: Five New Versions Of The TAG Heuer Formula 1 Chronograph In Titanium (Live Pics) to read the full article.
Worn & Wound
TAG Heuer has re-teamed with Porsche for a follow up to one of their most popular collaborations of the last few years. The new TAG Heuer Carrera Chronosprint x Porsche Rallye builds on the success of 2023’s TAG Heuer Carrera Chronosprint x Porsche, evolving the watch with a new dial and a few other changes to celebrate the 60th anniversary of the Porsche 911’s early success at the 1965 Monte Carlo Rally. The big selling point of the Chronosprint, which is based on the visual format established by the ‘Glassbox’ Carrera introduced in 2023, is the unique implementation of its chronograph. Where a traditional chronograph’s sweep seconds hand will move around the dial at an even pace, the Chronosprint’s chronograph hand jumps off the starting line, sweeping across a third of the dial in 9(.1) seconds, before slowing down over the next 49.9 seconds to cross the minute mark at, well, a minute, before speeding up again. It’s one of the rare watches I’ve encountered in recent memory that feels like it offers a genuinely unique take on what is otherwise a pretty standard complication. For the most part, this year’s Chronosprint is the same watch Zach introduced 18 months ago, save for a handful of aesthetic changes, inspired by the Porsche 911 “147” used for the 1965 Monte Carlo Rally. Foremost among these is that this year’s Chronosprint drops the silvered dial of the last model in favor of what TAG Heuer is calling a “Black Shimmery” dial. Basically, ...
Deployant
TAG Heuer adds a special edition automatic chronograph created in collaboration with Oracle Red Bull Racing with 4 new colour-ways in the core collection.
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WatchAdvice
It’s LVMH Watch Week and TAG Heuer has dropped a new Carrera Chronosprint – the Porsche Rallye in black. We went hands-on with it prior to the launch to see how the new variant handles. What We Love Good size for most wrists and wears slightly smaller than the specs suggest The unique chronograph movement is a bit of fun Vintage styling is a nice touch What We Don’t The bracelet could use more of a taper as well as a quick change option Still no screw-down crown on a 100m sports watch Setting an accurate reference time isn’t as easy due to the small minute track Overall Score 8.6 / 10 Value for Money: 8.5/10 Wearability: 8/10 Design: 9/10 Build Quality: 9/10 It’s no secret that TAG Heuer and Porsche share a long history, both in a shared name, the Carrera, stemming from the Carrera Panamericana race, as well as an association with each other. There have been numerous TAG Heuer x Porsche pieces over the years, but one of the more unique pieces was the Carrera Chronosprint x Porsche TAG Heuer, which was developed and launched in late 2023. We didn’t do a hands-on review on this piece at the time, more like a pseudo-review as we did have the watch for the day prior to launch and were able to play with it and see how it looked and wore on the wrist. We also showcased the strange, but cool way it tracks the time on the chronograph, mimicking the original Porsche 911’s time of 0-100km/h in 9.1 seconds using a specially designed snail gear in the chronograph mec...
Monochrome
The TAG Heuer Carrera requires little to no introduction anymore. With its name inspired by the perilous Carrera Panamericana race, the model became one of the most iconic racing-inspired watches. Since its introduction in 1963, its design has evolved in many directions. Presented in 2023, marking the 60th anniversary of the collection, the handsome Carrera […]
Time+Tide
Having taken over F1 as title sponsors, TAG Heuer reveals their Formula 1 challenger for the upcoming season.The post TAG Heuer lines up on pole position with the latest Formula 1 Chronograph appeared first on Time+Tide Watches.
Monochrome
The TAG Heuer Carrera Date 36mm is designed to captivate both men and women, all thanks to its versatile unisex diameter. Within the collection, however, some models naturally lean towards a more traditionally feminine appeal, enhanced using soft colours and diamond-adorned dials. The two latest additions to the colourful lineup, featuring delicate powdery pink and […]
WatchAdvice
TAG Heuer’s Carrera Chronograph Tourbillon in stunning purple is the perfect blend of performance and precision! What We Love Sunburst purple dial steals the show Tourbillon cage stands out more on this model compared to other versions. Polished finishing on the case and dial makes this watch look stunning on the wrist What We Don’t Sub-dials could potentially have looked better by matching dial colour and finish. For the price point, the movement could have more finishing A tachymeter scale instead of a minute track would’ve looked fantastic too! Overall Score: 8.75 / 10 Value for Money: 9/10 Wearability: 8.5/10 Design: 8.5/10 Build Quality: 9/10 The TAG Heuer Carrera is one of the most iconic collections in the world of luxury watchmaking. As we know, the Carrera was first introduced in 1963 by Jack Heuer and was named after the infamous Carrera Panamericana, a high-octane race that stood for innovation and daring. Over the decades, the TAG Heuer Carrera has evolved; however, it still remains true to its original concept of precision, elegance and a design that brings together a perfect balance of form and function. The TAG Heuer Carrera is undoubtedly one of the most iconic watches in the world, known for its design language of clean lines and chronograph functionality. The watch is a timeless symbol of TAG Heuer’s ability to push the boundaries whilst still keeping the core identity of the watch intact. Presenting the TAG Heuer Carrera Chronograph Tourbillo...
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Monochrome
TAG Heuer’s Carrera has been basking in the limelight for 62 years now, a timeless racing-inspired chronograph designed by Jack Heuer in 1963, named after the Carrera Panamericana Road race. Celebrating its 60th anniversary in 2023, TAG Heuer introduced a compact 39mm edition of the Carrera with a pronounced domed sapphire crystal, imitating the look […]
Fratello
In 2023, at Watches and Wonders Geneva, TAG Heuer proudly presented the new Carrera Chronograph Glassbox. We were immediately swept away by its 39mm size and the sexy curves on the edge of the dial. One year before, TAG Heuer released a limited-edition Monaco with a purple fumé dial inspired by some very early Heuer […] Visit Introducing: The 39mm TAG Heuer Carrera Chronograph Glassbox In Smoky Purple to read the full article.
Worn & Wound
Was there ever any doubt that this was where this year was headed? Ever since it was announced that LVMH, and specifically TAG Heuer, would be taking over Formula 1 timekeeping responsibilities from Rolex as part of a broader 10-year partnership between the two, it was clear that 2025 would (for TAG Heuer) be all about racing. We just didn’t know what that would look like, at least when it came to the watches. Now we do, and surprise, surprise, TAG Heuer is kicking it off with a brand new generation of (what else?) The Formula 1 Chronograph. Motorsport and TAG Heuer have long been linked (something Zach recently explored), and one obvious example of this is the Formula 1. TAG Heuer launched the first generation of the Formula 1 way back in the ‘80s, and the simple, colorful, quartz watch helped to clearly establish a new sensibility for the brand. Since then, the Formula 1 has evolved, eschewing the almost toy-like quality of the earliest releases to bear the name and moving upmarket while still acting as the clear entry point into the brand’s chronograph offering - a quartz Formula 1 can still be had for under $2000, an almost shocking price tag in the context of the modern market. These new Formula 1s are a decided step up from those watches but still come in under the price of the latest generation of Carrera chronographs. The watches themselves are bold and clearly represent a step into a new generation of design language for the Formula 1 - a refreshing chan...
Monochrome
Among the many partnerships between automotive brands and watchmakers, the collaboration between TAG Heuer and Porsche stands out as one of the most seamless and authentic despite being recent – since 2021. This synergy has given rise to special edition timepieces that captivate enthusiasts well beyond the racing world – the Carrera Porsche Chronograph, then […]
Fratello
TAG Heuer and Porsche are well-known names in motorsport. In 2023, the two teamed up for a pair of special TAG Heuer Carrera models to celebrate the original Porsche 911. The Carrera Chronosprint × Porsche now gets two more additions to the lineup. These watches celebrate the Porsche 911’s first rally success at the 1965 […] Visit Introducing: The TAG Heuer Carrera Chronosprint × Porsche Rallye Editions to read the full article.
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Monochrome
For 2025, TAG Heuer feels it’s time for a massive overhaul of its racing-inspired Formula 1 collection, and here we are. Plus, it’s a timely refresh as well, as it has been just announced that TAG Heuer, as part of the LVMH Group, is the official timekeeper for the FIA Formula 1 World Championship again! […]
Time+Tide
This quirky chronograph pays homage to the success of Porsche and TAG Heuer's predecessor, Heuer, at the 1965 Monte Carlo Rally.The post TAG Heuer & Porsche race back onto the scene with the Carrera Chronograph x Chronosprint Rallye appeared first on Time+Tide Watches.
Worn & Wound
LVMH Watch Week has quickly become a yearly staple on the release calendar for watch enthusiasts since its inaugural year in 2020. A mix of novelties and staple collections have graced the headlines acting as a special kickoff to the new year and this year is no different. What immediately caught my eye though was a pair of Carrera Chronographs sporting a new-to-the-model dial color. Enter the TAG Heuer Carrera Chronograph and Tourbillon in purple. Equipped with a smoky black-to-purple gradient backdrop, the Glassbox design family continues to grow. Following the release of the TAG Heuer Monaco Purple Dial in 2022, I had assumed that we would see this color trend carried throughout the rest of the catalog. With that model being discontinued and somewhat hard to come by, it is not surprising that the tourbillon model was also slapped with the LE designation. What is a surprise though is that the standard Carrera Chronograph is not limited and is entering standard production. This will hopefully give those lusting to add an excellent pop of purple into their collection the opportunity as these begin to trickle out to authorized retailers, though I do suspect that they will still be a bit hard to come by immediately. By far the standout feature of the watch is its appearance. Appearing almost black in medium to low light conditions, the purple breaks through in direct light playing with its sunray-brushed surface. The effect lends dimensionality and versatility to the design ...
SJX Watches
Arguably TAG Heuer’s most interesting affordable chronograph, the Carrera Chronosprint features a unique variable-speed chronograph seconds that accelerates for the first 15 seconds of every elapsed minute, before slowing to complete the remainder of the 60 seconds. Now TAG Heuer has introduced a new pair of variants in partnership with Porsche: the Carrera Chronosprint x Porsche Rallye that’s available in either steel or yellow gold. The new model sports a black dial modelled on the dash of the 1965 Porsche 911 that bears the traditional “Carrera” emblem at 12 o’clock. Initial thoughts The Carrera Chronosprint x Porsche Rallye demonstrates TAG Heuer’s strength in affordable chronographs. In technical terms, it’s the brand’s best chronograph in this price segment. The case is little large for my preference, but that’s typical of the current Carrera due to the thickness of the TH20 in-house movement. Although I am typically indifferent to brand partnerships - they are more often than not simply for marketing buzz - this particular collaboration makes sense given TAG Heuer’s historical presence in motorsports, which it has just returned to starting with the 2025 Formula 1 season. Retailing at US$10,250 in steel and US$24,600 in yellow gold, the Carrera Chronosprint x Porsche Rallye is pricier than the base-model Carrera “Glassbox” by a margin of about 50%. While that might seem a lot, the uncharge US$3,000 or so is worth it given the TH20-08 “...
Worn & Wound
Highlighting the various sponsorships that watch brands engage in is not something we normally cover as news here on Worn & Wound. That’s partly because these kinds of commercial ventures rarely have much to do with what we think of watch enthusiasm, given that they’re executed by enormous corporations who historically have little regard for the hobbyist and enthusiast segment of the market. It’s also because there are so many, it would become hard to draw a line in the sand to determine what is and is not newsworthy. Virtually every watch brand sponsors something, it’s one of the most time tested marketing tactics available to a watch brand. And the very nature of watchmaking means that there are natural relationships to be formed between brands and companies in a myriad of other disciplines. Few of those disciplines match motorsport when it comes to overlap in the proverbial Venn Diagram of the two interests, and F1 in particular has a higher than average profile. So when a storied watch brand announced a return to F1 sponsorship recently, we thought it was worth discussing. TAG Heuer announced recently that they’ll be returning as the official F1 timekeeper when the new season gets underway in March. TAG Heuer has an association with motorsport that is nearly unmatched among watch brands, so you can expect the brand to be making a pretty big deal out of the new partnership in the 75th anniversary F1 season. This is not the first time TAG Heuer has joined f...
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Fratello
In the year that Formula 1 celebrates its 75th anniversary, TAG Heuer will return to the sport as its Official Timekeeper. It’s a combination that’s as natural as peanut butter and jelly. With the watch brand’s rich history in racing and its sponsorship of the leading F1 team, this new partnership feels like coming home. […] Visit TAG Heuer Returns As The Official Timekeeper For Formula 1 In 2025 to read the full article.
SJX Watches
On the back of the hefty, 10-year LVMH-Formula 1 sponsorship deal signed last year, TAG Heuer now returns as the official timekeeper of Formula 1, just in time for the sport’s 75th anniversary in 2025. This is a homecoming of sorts of TAG Heuer, which was official timekeeper for F1 for a decade from 1992. In fact, the brand’s roots in motorsports go back several decades - Heuer was the first luxury watch brand to display its logo on a Formula 1 car in 1969, and the first to sponsor a team in 1971 when it partnered with Scuderia Ferrari. And TAG Heuer famously signed Ayrton Senna as an ambassador in 1988, just before he became a champion driver. Jack Heuer (centre, in blue) at Ferrari in Maranello In fact, the brand name itself references F1: well before TAG Group acquired Heuer in 1985, the Saudi-owned group was already shareholder in McLaren and only sold its stake in the automaker and racing team last year. TAG Heuer’s return to F1 comes at an opportune time, with the sport having evolved into a global entertainment franchise under the ownership of Liberty Media. According to F1, it now boasts an audience of 750 million fans, many of whom are drawn into the sport by the hit Netflix series, and also an upcoming film starring Brad Pitt.
Time+Tide
2024 saw TAG Heuer revive multiple fan-favourite designs, collaborate with tastemakers (including us!), continue to iterate on the popular Carrera Glassbox and even dabble in haute horlogerie.The post Our favourite TAG Heuer watches of 2024 appeared first on Time+Tide Watches.
Time+Tide
After Rolex gave way to LVMH for Formula 1 title sponsorship, it was only a matter of time before TAG Heuer swooped in.The post TAG Heuer is back in Formula 1 as official timekeeper appeared first on Time+Tide Watches.
Fratello
TAG Heuer has partnered with Oracle Red Bull racing since 2017, and there have been seven watches commemorating their alliance. Now, to celebrate the team’s 20th anniversary, a new Formula 1 Chronograph joins the collection. As expected, this watch blends the team colors and a highly technical look to create a sporty timepiece. The Oracle […] Visit Hot Take: TAG Heuer Formula 1 Chronograph × Oracle Red Bull Racing to read the full article.
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