SJX Watches
SJX W&W; Highlights – Value Propositions and The Not-Quite
Maybe unsurprising given the state of the industry – watchmakers enjoyed record sales in 2022 – value buys were few at Watches & Wonders (W&W;) this year. Amongst the independent watchmakers, just two stood out for being value buys, the Kudoke 3 and Urwerk UR-102 “Reloaded” – both of which I covered in my highlights amongst the indies. Not quite an independent watchmaker but niche nonetheless, Louis Erard stands out for the Excellence Marqueterie. Probably the best value amongst its many limited editions, the Excellence Marqueterie brings the art of wood marquetry to a previously unheard of price segment. Although it costs only about US$4,000, the Excellence Marqueterie features a dial decorated with tiny pieces of exotic wood that have been sawn and applied by hand to form an M.C. Escher-like pattern. The Excellence Marqueterie. Image – Louis Erard Like most other niche brands, Louis Erard exhibited outside the halls of W&W;, where all of the establishment brands were located. Amongst the big names, only Tudor offered substantial value with its new models, although that is not news in itself since value is a fundamental characteristic of the brand. (Though it is arguable that Rolex offers strong value in all its models regardless of price, but certainly not as much as Tudor.) Two watches stood out amongst Tudor’s 2023 line-up. One is the Black Bay 54, a watch clearly conceived by aficionados with an eye for detail. Just 37 mm in diameter, it resembles a vinta...