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The 1904 Cartier watch designed for aviator Alberto Santos-Dumont.
Louis Cartier's 1917 rectangular design, inspired by the Renault FT tank.
Flat triangular blade hands without a central ridge. Cartier Tank, Santos, IWC Mark XI / Mark XX classical-dress and military signature.
Geneva luxury holding group founded 1988 by Johann Rupert. Owns Cartier, IWC, JLC, A. Lange & Söhne, Vacheron, Panerai, Piaget. Largest haute-horlogerie portfolio in the industry.
Revolution
Wei sits down with Constant as he introduces his latest project with Cartier, a set of five Cartier Tank Cintrée in Luminous Arabic Numerals uniquely crafted from the Maison by the exclusive New Special Order program or NSO. The Cartier New Special Order program is a unique service that allows the creation of customized Cartier […]
SJX Watches
Since its introduction in 2018 with the Tank Cintrée, Cartier Privé has emerged as a favourite of enthusiasts because it delves into the brand’s rich history by reimagining iconic designs. That approach is exemplified in the latest addition to the collection, the Privé Tank Normale. Based on the 1917 original designed by Louis Cartier, the latest incarnation of the Tank Normale matches historical style with a touch of modernity. Initial thoughts Even amongst Cartier’s many famous case designs, the Tank stands out as especially iconic. The very first Tank was the Normale so it was only a matter of time before Cartier revived the original Normale, which had been out of production for some years. The revived Tank Normale was clearly conceived with attention to detail. It looks much like the vintage original, but with a gently modernised dial as well as the heft and refinement of a modern timepiece. One especially pleasing detail that speaks to its creators’ eye for detail is the bevelled sapphire crystal that mimics the glass of the vintage original. A standout feature of the Tank Normale is the bracelet, which is optional and expensive but looks good. Constructed with brick-like links, the bracelet evoke watches from the 1920s. The vintage aesthetic fits the Tank Normale perfectly, but the build quality is solidly modern. This is the first bracelet Cartier has offered for its high-end men’s watches in some time, and hopefully it won’t be the last. As for the cho...
Deployant
Discover the exquisite world of Cartier luxury watches, including iconic collections like the Cartier Tank and Cartier Santos. Explore the artistry, craftsmanship, and timeless elegance of these Swiss timepieces, crafted by one of the most prestigious heritage brands in the industry. Delve into the historical significance and innovative designs that have made Cartier a symbol of luxury and sophistication.
Revolution
Cartier’s new releases at Watches and Wonders 2023 demonstrated yet again why it truly is the watchmaker of elegance. The Maison’s recent rise to take the number two spot in terms of global watch sales can be attributed to CEO Cyrille Vigneron’s deft touch in clarifying and distilling the vision for its entire collection. Cartier […]
Quill & Pad
The Rotonde de Cartier Masse Mystérieuse appears magical thanks to the apparent lack of any connection to the case while putting most of the mechanics on full display. It may be a time-only watch with no complications or tourbillons, but it is a most impressive accomplishment. Joshua Munchow explains the magic trick.
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SJX Watches
After a quarter century at Cartier, Cyrille Vigneron was tapped for the top job in 2016, becoming President and Chief Executive Officer of perhaps the grandest name in jewellery. Under his stewardship Cartier’s lustre has only grown. Not only is the jeweller the second-largest watchmaker by sales, it is such a coveted marque that LVMH chief Bernard Arnault recently commented in the Wall Street Journal, “Cartier is a fantastic brand [but] it’s not for sale.” During Watches & Wonders, I met Mr Vigneron for an interview that ran longer than expected, but we barely touched on watches or jewellery. Dressed in a grey turtleneck, Mr Vigneron possessed the air of an intellectual, very much atypical for an industry where leaders are often big personalities and dressed to match. Yet Mr Vigneron is actually something of a social media influencer, albeit a professional one with over 82,000 followers on LinkedIn. His latest post on the professional social media platform posed the question, “What is true beauty?”, accompanied by a photo of a fallen autumn leaf. It received over a thousand likes and almost 100 comments. His posts on the network usually discuss abstract concepts while offering sharp insight, which is why I decided to leave out the watches (which we have already amply covered) and instead seek his perspective on bigger topics. The interview was edited for clarity and length. SJX: I follow your LinkedIn posts and find there’s always a philosophical, reflective...
SJX Watches
Having just introduced a revived version of the classic Tank Normale, Cartier also debuted a modern take on the design, the Tank Normale Skeleton. It’s equipped with a in-house skeletonised movement done in Cartier’s typical geometric style, but with a discreet twist in the form of a 24-hour time display. Initial thoughts At a glance the Tank Normale Skeleton might seem like yet another skeletonised Tank, of which there have been several over the years. But look closer and it emerges as something more interesting. The dial tells the time on a 24-hour scale, a modest complication in mechanical terms but one that references Cartier’s historical day-and-night timepieces. And the complication is echoed in the sun-and-moon motif of the bridges rendered in a complementary Art Deco style. In short, it’s an elegant take on the day-and-night display done in quintessential Cartier style. Created especially for this model, the calibre inside is notably attractive. It’s fairly symmetrical in layout – the balance is at 12 o’clock while the barrel sits at six – and finished to match the style of the bridges. But it does still have an Etachron regulator, which is found in all Cartier skeleton movements but still out of place considering the price. And the price is steep. At US$71,000 in yellow gold and slightly more in platinum, it is pricey for a relatively straightforward skeleton watch. In comparison, the Santos-Dumont Skeleton Micro-Rotor also launched this year is ...
Time+Tide
Different brands have different approaches to Watches & Wonders releases. Some come to the fair with a single hero novelty along with a few collection refinements. Others bring an onslaught of new horological toys to play with. Cartier is without a doubt in the latter camp, coming to Watches & Wonders 2023 with over 80 … ContinuedThe post Zach & Kylie react to the Cartier 2023 Watches & Wonders novelties appeared first on Time+Tide Watches.
Time+Tide
If you ever lose a watch at Mosman’s Balmoral beach in Sydney, it would seem there is a particular family you need to call to increase your odds of its retrieval. The Daily Mail reported that an elderly British man lost his 1975 Cartier Santos watch while visiting the Sydney beach, but thankfully enlisted a … ContinuedThe post 10-year-old treasure hunter at a Sydney beach reunites lost 1975 Cartier Santos with its owner appeared first on Time+Tide Watches.
Revolution
Cartier CEO Cyrille Vigneron divulges to Revolution Founder Wei Koh how he grew Cartier into one of the highest grossing luxury brands in the world. This year at Watches and Wonders 2023, the maison has unveiled an emphatic array of new watches, including new Tank Louis Cartier, Tank Normale, Tank Américaine, Santos, Santos-Dumont, skeletonized Santos-Dumont, […]
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SJX Watches
Cartier has long mined its extensive archives for inspiration, particularly for the Privé collection of historically-inspired watches. Having revived the Tank Asymetrique and Cloche, the jeweller now turns to the first-ever Tank with the Privé Tank Normale. Like past Privé models, the new Normale faithfully adheres to the historical original, but unlike other Privé models, it is offered with the option of a matching, precious-metal bracelet. Initial thoughts Like last year’s Privé Tank Chinoise, the Tank Normale is less familiar than say, the Tank Cintree, having been discontinued for some time. Although the Tank Normale was the original Tank design of 1917, it has been out of the catalogue for long enough to have some novelty. The Tank Normale stays true to the original in almost all respects. The case, for instance, is marginally larger than vintage examples but compact enough it feels like a vintage watch. Even the bevelled sapphire crystal mimics the glass on the originals. But the watch incorporates modest tweaks that set it apart as a modern watch, like the expanded railway minute track. These design updates reveal a good attention to detail in updating the watch without changing too much. Especially noteworthy is the bracelet, an option rarely offered by Cartier for its high-end men’s watches. It’s executed well in both design and build, while also being acceptably priced as such things go (although pricey in absolute terms). The OG Tank The Tank Norma...
Time+Tide
The Santos de Cartier is now available in Smoky Green The new green dials can be purchased in the 40mm Large or 35mm Medium sizes. The blue dial model previously only available in a Large size is now also available in Medium. The trend of releasing as many green dials as possible may have passed … ContinuedThe post The smoky, sultry green Santos de Cartier novelties appeared first on Time+Tide Watches.
Revolution
Eleonor Picciotto, Editor-at-Large of Revolution, and Wei Koh, Founder of Revolution, introduce ravishing Cartier novelties, including the Tank Normale, Tank Américaine and Baignoire. Under the astute leadership of Cyrille Vigneron, Cartier has cemented its status as the maison with the most recognizable and sought-after case shapes. At Watches and Wonders 2023, Eleonor and Wei got […]
Revolution
Revolution Editor-at-large Eleonor Picciotto introduces new novelties that Cartier presented at Watches and Wonders 2023. This year’s novelties include Tank Françaises, Tank Louis Cartiers, Cartier Tank Américane, Tank Normale and several beautiful Cartier Clash jewelry pieces. Stay tuned because we’ll be back to show you more Cartier timepieces.
SJX Watches
Fresh off the success of last year’s unexpected Santos-Dumont “Lacquered Case”, Cartier continues with the theme but now with an newly developed open-worked movement. Making its debut in three variants, the Santos-Dumont Skeleton Micro-Rotor underscore Cartier’s commitment to the Santos-Dumont, the model that’s truest to the 1904 watch designed for pilot Alberto Santos-Dumont. Equipped with the cal. 9629 MC that has a plane-shaped rotor, the three references include a pair of regular production models in steel and rose gold, along with a 150-piece limited edition in a striking combination of yellow gold and blue lacquer. Initial Thoughts Cartier been using lacquer to decorate its jewellery, watches, and accessories almost since its founding in 1847. While a first for the brand in the modern-day – and also unique amongst watchmakers – last year’s lacquered Santos-Dumont was modelled on a similar 1920s watch, so it makes sense for the Parisian jeweller to continue with the theme. In this context, the highlight of the Santos-Dumont Skeleton collection is undoubtedly the yellow gold model with navy-blue lacquer inlays. Not only is the lacquer applied to the case and bezel as was the case with last year’s model, but it is applied to the movement bridges. The combination of lacquer, skeleton movement, and a whimsical plane-shaped rotor instantly sets it apart from other Cartier watches, yet it is still easily recognisable as a Cartier creation. This watch ce...
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Time+Tide
The Cartier Tank Normale is the original 1917 Tank design from Louis Cartier This is the 7th entry into the rare Privé collection, succeeding the Crash, Tank Cintrée, Tonneau, the Tank Asymétrique, Cloche and Tank Chinoise Offered in standard and skeleton forms, with the standard models also available on case-matching precious metal bracelets – all of … ContinuedThe post Cartier’s new Privé Tank Normale collection honours the OG appeared first on Time+Tide Watches.
Time+Tide
The new Cartier Santos Dumont Skeleton watches are a technical and aesthetic tribute to Alberto Santos Dumont They use the newly developed 9629 MC automatic skeleton calibre, with a micro-rotor in the shape of a replica of the Demoiselle One of the three watches is a limited edition, cased in yellow gold with the front … ContinuedThe post The new Cartier Santos Dumont Skeleton watches are the ultimate technical and aesthetic tribute to their namesake appeared first on Time+Tide Watches.
Time+Tide
Four new Cartier Tank Louis Cartier models The two mosaic models utilise tri-gold (white, rose and yellow) finished dials Two models bring the green and burgundy lacquer dials from the 2021 Must collection into the manually wound Tank LC format The Cartier Tank is one of the most iconic watch designs of all time, and … ContinuedThe post The new Cartier Tank Louis Cartier collection is all about mosaics, lacquer, and gold appeared first on Time+Tide Watches.
Revolution
In 1996, Cartier the unrivalled King of Elegance, introduced the Tank Francaise, the first Tank with an integrated bracelet design which had gradually been gaining traction since the 1970s. It took the classicism of form from its icon of icons, the Tank, and married it with a bracelet that was at once masculine in its […]
SJX Watches
Last month, Cartier relaunched the Tank Francaise, a bestseller in the 1990s and early 2000s and also the first Tank to feature an integrated bracelet. Retaining the design elements of the 1996 original, the new Tank Francaise nonetheless sports a sleeker form and a more modern appearance overall. In many ways it’s not merely a remake but an entirely new watch. Initial thoughts When Cartier revealed the revamped Tank Francaise 27 years after the original, I was sceptical for several reasons. One because the original isn’t yet vintage enough to be a classic, but it is old enough that it might be stale. Another is the fact that it has been around for so long – the heyday of the original was the late 1990s but it remained in the catalogue until recently – the design feels too familiar. So I naturally wondered if the brand would do it justice to the model in redesigning it. After checking out the new Tank Francaise, I can certainly say it is well done and just right (apart from a few minor shortcomings in execution, like the date on the large model). The large model in steel The new Tank Francaise retains the style of the original, so it still has a bit of retro, 1990s style but not too much so it manages to look current. It still has the look of the original, with a similar outline and profile, but now with cleaner lines and neater details like a recessed crown. Other details like the brushed finish and sticker-appliqué numerals on the dials adds texture and visu...
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Deployant
The Cartier Tank Française is a classic and timeless watch that exudes luxury and style. The design of the watch is sleek and elegant, with clean lines and a simple, yet sophisticated look. The case finishing is well-made, with attention to detail and high-quality materials used throughout. The bracelet is comfortable and the watch itself is weighty and substantial. Overall, the Cartier Tank Française is a luxurious and stylish watch.
Time+Tide
The Cartier Tank shape has seen many changes throughout its over a century-long history. What began as the Tank Normale, shifted into the L.C., Must, Américaine, and finally, in 1996, the Tank Française. While more models followed in the 2000s, it’s the late 90s Française that’s the focus of today, as Cartier has fully refreshed … ContinuedThe post Cartier unveils new refined Tank Française range for 2023 appeared first on Time+Tide Watches.
SJX Watches
Cartier’s approach to new products is often simply to deftly reboot a bestseller after a few years or even decades. That formula was applied with great acclaim to the Tank Must and Santos-Dumont (though the Pasha revival didn’t quite meet with the same commercial success). Now Cartier is doing it for the Tank Francaise. First introduced in 1996 as the first Tank with an integrated bracelet, the Tank Francaise was a major seller for Cartier in the decade that followed. Though the model survived well into the 21st century, it remained essentially unchanged since its launch. Though visually similar to the original, new Tank Francaise is an entirely new watch, having undergone a major facelift that preserved the original outline while refining all the details. The large model in steel with an automatic movement Initial thoughts Like many of Cartier’s other entry-level models, the Tank Francaise is an appealing design at a relatively affordable price. The large automatic model in steel, for instance, retails for under US$6,000. It demonstrates how Cartier does best when it does little. The new design remains easily recognisable, even though every aspect has been revamped, ranging from the applied sticker numerals to the recessed crown. If you liked the original, you’ll probably like this one. The biggest drawback of the new Tank Francaise is simply that most of the line up is quartz, which will disappoint aficionados of mechanical watches. In fact, only one version, th...
Time+Tide
Editor’s note: During one of our final editorial meetings of the year, the question was posed: which watch brand won 2022? This then raises the question of what it means to win. Is it total revenue? Likes on social media? Page views on our site? The number of watch spots in the wild? There is no one … ContinuedThe post Which watch brand won 2022? Zach picks Cartier – here’s why… appeared first on Time+Tide Watches.
Time+Tide
Netflix’s Addams Family spin-off Wednesday has taken the world by spooky storm, with Jenna Ortega’s self-choreographed dance scene going certified viral. But, while much attention has been given to Ortega’s performance as Wednesday Addams, watch enthusiasts may have clocked Game of Thrones actor Gwendoline Christie sporting a Cartier Tank Louis Large in her role as Nevermore … ContinuedThe post Gwendoline Christie never felt more beautiful on Netflix’s ‘Wednesday’ set wearing Cartier Tank Louis appeared first on Time+Tide Watches.
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