Results for Armin Strom

The Business of Watches Podcast: Armin Strom Co-Founders And Top Executives Serge Michel and Claude Greisler

This week on The Business of Watches, a visit with the folks running Armin Strom, a true original in the small but increasingly crowded field of independent watch brands. It takes its name and original inspiration from the eponymous Swiss watchmaker who was best known for his innovative and record-setting skeletonizing techniques on watches and dials.  Childhood friends Serge Michel and Claude Greisler took over the brand in 2006. Michel, who controls the company, came from a family business background (in another field of business), while Greisler was a watchmaker and engineer. Twenty years on, Armin Strom is a true original in Swiss watchmaking, producing unique timepieces pushing the boundaries of contemporary horology from an atelier in Biel / Bienne, where most of the components are produced, decorated and finished for the brand's proprietary, in-house designed movements.  Claude Greisler (left) and Serge Michel, the co-founders of Armin Strom. This week the brand launch a new version of its Dual Time GMT Resonance in a "manufacture blue edition" with a blue mainplate. The watch employs Armin Strom's unique take on the concept of resonance with dual oscillators kept in balance by its proprietary 'resonance clutch.' The story of the development of the brand's take on the concept is a key element in its journey and we explore and unpack that process in-depth in the episode. Currently making about 400 watches a year with a staff of about 55 people, Armin Strom is on...

Hands-on - Armin Strom’s Orbit in Midnight Purple Regalia

In the world of mainstream watchmaking, unconventional ideas rarely make it past the concept stage. But for an independent, inventive brand with a fully integrated manufacture like Armin Strom, the possibilities are far broader. While the brand is perhaps best known for its mastery of resonance in wristwatch form, Armin Strom turned its attention to […]

The Business of Watches Podcast: Collective Horology CEO Asher Rapkin And Liberty Justice Center Chairman And CEO Sara Albrecht On Suing Trump Over Tariffs

This week on The Business of Watches, Collective Horology co-founder and Chief Executive Asher Rapkin joins us. He brought his lawyer.  While Collective is a Ventura, California-based retailer of independent watch brands, including Armin Strom, Czapek, Fears, Ming and J.N. Shapiro, Sara Albrecht is the chairman and CEO of The Liberty Justice Center. That's the non-profit litigation firm that led the legal fight successfully challenging President Trump's initial round of tariffs all the way to the Supreme Court of the United States. They won in a surprise decision that ruled the President didn't have the authority to impose levies that increased the cost of importing goods into the U.S., including Swiss-made watches.  The government is now in the process of refunding the approximately $166 billion businesses paid out. Asher Rapkin, co-founder and CEO of Collective Horology in Ventura, California. Of course, the Trump administration found a workaround and immediately slapped on new tariffs and, on July 24, initiated levies of 10% and 12.5% on imported goods, including Swiss-made watches. That's the day that Collective Horology and another importer (dealing in exotic spices), filed a lawsuit against the President and various bodies and individuals in the administration including U.S. Trade Representative Jamieson Greer.  Rapkin explains why his business decided to challenge the tariff laws and take on the President and his administration, while Albrecht lays out the legal...

Business News: Independent Watch Retailer Collective Horology Sues Trump And Administration Over New Tariffs

Independent watch retailer Collective Horology LLC filed legal action against President Donald Trump, U.S. Trade Representative Jamieson Greer, and a host of other government officials and departments, alleging the administration's new tariff duties are "unlawful," lack congressional approval, and harm American business. The Ventura, California company, in a lawsuit filed in the United States Court of International Trade on July 24, alleges Trump and his deputies, in imposing tariffs of 10% and 12.5% on goods imported into the U.S. under Section 301 of the Trade Act,  exceeded the President's authority to unilaterally levy such measures. The lawsuit represents the most aggressive response yet by the watch industry that has been financially kneecapped by the levies that have exacerbated an economically challenging environment that includes a strong Swiss franc against the U.S. dollar and record precious metals prices, a key input in luxury watchmaking. Many of the most high-profile watch brands raised prices in response, while retailers have taken a hit on margins. Collective Horology co-founder and CEO Asher Rapkin. Photo courtesy Collective Horology.  Founded in 2018, Collective sells independent watch brands including Armin Strom, Czapek, Fears, U.S.-based J.N. Shapiro and Ming, among others. The company has paid more than $160,000 in tariff duties under various schemes imposed by the Trump White House and U.S. Trade Representative Greer, says co-founder and Chief Exe...

Catching Scarlet Fever With The New Armin Strom Mirrored Force Resonance Red

As a traditionalist, I’m not always attracted to modern Haute Horlogerie watches. However, I always have time for new releases from Armin Strom. The independent brand’s attention to detail and supreme movement prowess get my attention. Lately, there have even been smaller models that could fit my wrist if funds allowed. Today’s new Mirrored Force […] Visit Catching Scarlet Fever With The New Armin Strom Mirrored Force Resonance Red to read the full article.

First Look - The New Armin Strom Mirrored Force Resonance Red

Since its streamlined redesign in 2022, the Armin Strom Mirrored Force Resonance has become the independent watchmaking brand‘s signature expression of one of the rarest mechanical phenomena in watchmaking. Without altering the movement, later editions have offered variations in colour and materials used, from the Manufacture Green and Ice Blue models to the warm rose gold […]

Video Review - A Closer Look at the Armin Strom Minute Repeater Resonance, and Its Brilliant 12:59 “Show Off” Mode

The idea of combining the resonance effect and a minute repeater isn’t new to Armin Strom. The independent watchmaker already, back in 2019, presented a technically impressive watch (what else to expect, as everything the brand does is technically impressive), the Masterpiece Minute Repeater Resonance. Regarding pure watchmaking, there was nothing to complain about here. […]

Introducing - The New Armin Strom Orbit Midnight Purple

The Orbit, presented in 2022, is one of the defining models within Armin Strom’s catalogue. With the date displayed on demand via the bezel, it offered an original take on a function that has stayed mostly unchanged for decades. Since the launch, the independent Biel-based manufacture has produced several editions, including the inaugural First Edition, […]

Armin Strom Combines Resonance with a Minute Repeater

New releases from Jaeger-LeCoultre, Armin Strom, MB&F; and more

Gem-set watches take centre stage this week, with every share of precious and semi-precious stone being utilised across price points.

First Look - The Armin Strom Dual Time GMT Resonance Aventurine (incl. Video)

To our regular readers, Armin Strom needs no introduction. To those new to watchmaking, let’s say that over the past decade, the independent brand has established itself as one of the (very) few manufacturers to truly master resonance in a wristwatch. The Dual Time GMT Resonance has become one of Armin Strom’s signature platforms, evolving […]

Happenings: Claude Greisler To Lecture At The Horological Society Of New York

Resonance is one of the most fascinating physical phenomena explored in watchmaking, where two oscillators influence each other and eventually synchronize. Since Christiaan Huygens' 17th‑century observations with pendulum clocks, watchmakers have sought to harness it in wristwatches. At the May 2026 lecture of the Horological Society of New York (HSNY), Armin Strom Co-Founder and Master Watchmaker Claude Greisler will share how the brand successfully achieved resonance in 2016 with the caliber ARF15. Central to this innovation is the patented resonance clutch, which links the two hairsprings, allowing them to synchronize quickly and continuously average out rate deviations. Join Greisler as he explores the journey from theory to mechanism and the creation of a modern resonance system. About Claude Greisler "A passion for 'transparent mechanics', both from an aesthetic perspective and to showcase how our watches actually work, has always guided my design sensibility. From a watchmaking perspective, I honor the many generations of Swiss-German watchmakers in my family with an uncompromising commitment to perfection in both movement quality and finishing." - Claude Greisler Born into a watchmaker family, Claude Greisler began his formal watchmaking education at a watchmaker school in Solothurn, Switzerland, followed by advanced programs at the Centre Interrégional de Formation des Montagnes (CIFOM) in Le Locle. He graduated in watch restoration and watch development, com...

Good Vibrations: Armin Strom reveals  the Minute Repeater Resonance 12:59 First Edition

We all know that watchmakers love complications. Throughout history, the quest for ever greater chronometric precision has produced a wide range of mechanisms, like the tourbillon, which has been mastered by many and improved. The post Good Vibrations: Armin Strom reveals  the Minute Repeater Resonance 12:59 First Edition appeared first on Quill & Pad.

Introducing: Armin Strom's Groundbreaking 'Minute Repeater Resonance 12:59 First Edition' Lets You Chime The Time (Or Really Show Off)

One of the most technically impressive releases from the fair comes from a much smaller brand.

Introducing: The Awe-Inspiring Armin Strom Minute Repeater Resonance 12:59 First Edition

The Armin Strom Minute Repeater Resonance 12:59 First Edition introduces a fully reworked take on the brand’s most complex watch to date. The Biel-based manufacture combines its patented resonance system with an entirely new striking mechanism. The result feels more intricate and compact, and it even has a party trick up its sleeve! This release […] Visit Introducing: The Awe-Inspiring Armin Strom Minute Repeater Resonance 12:59 First Edition to read the full article.

First Look - The New Armin Strom Minute Repeater Resonance 12:59 First Edition

Armin Strom is an undisputed champion of watchmaking in consistently exploring the physics of resonance. Since the debut of its Mirrored Force Resonance in 2016, the brand has developed a recognisable mechanical signature based on dual oscillators linked by a clutch spring. The new Minute Repeater Resonance 12:59 First Edition revisits one of its most […]

Live from WWG26: new Armin Strom 12:59 Minute Repeater

New minute repeater from Armin Strom, wth a special feature to strike 12:59 on demand or to strike the actual time in a 42mm case.

Introducing: The Armin Strom Mirrored Force Resonance Ruby

Time flies when everything resonates nicely, doesn’t it? It sure does for Armin Strom. No fewer than 10 years have passed since the independent Swiss house launched its breakthrough resonance mechanism. Although not actively marketed as an anniversary model, I reckon it is safe to say this rather exuberant version, the Armin Strom Mirrored Force […] Visit Introducing: The Armin Strom Mirrored Force Resonance Ruby to read the full article.

Ruby Resonance from Armin Strom

Independent watchmaker Armin Strom has upgraded its flagship complication with a precious stone dial. The Mirrored Force Resonance Ruby is a five-piece limited edition with a dial cut from natural ruby. Initial thoughts Armin Strom is arguably the second-most prominent watchmaker (after F.P. Journe) to successfully bring “resonance” watches to market. We extensively covered the subject of coupled oscillator watches recently, which examines Armin Strom’s unique approach to achieving this mysterious effect.  Within this narrow niche, Armin Strom’s Mirrored Force series is certainly the broadest collection of resonance watches on the market, with multiple movements and many variations exploiting the almost magic coupling between two sprung balances. This new limited edition employs the familiar in-house caliber ARF21, which connects the two hairspring by a long, swivelling blade spring - dubbed the Resonance Clutch Spring. While the movement is certainly well known, this particular iteration of the watch is quite surprising: a thin slice of natural ruby serves as the dial, with all the imperfections and liveliness of a natural mineral.  Using a ruby dial is not only aesthetically appealing but poetic for a mechanical watch. The jewels serving as bearings inside every movement are synthetic rubies - a fancy sort of industrial mineral glass. The uneven bright pink and violet shades of the Mirrored Force Resonance Ruby’s dial assure us there is nothing artificial...

Introducing - A Ruby Stone Dial for the Armin Strom Mirrored Force Resonance

In 2016, Armin Strom rocked the watchmaking scene with the release of its Mirrored Force Resonance, an incredible technical breakthrough that miniaturised the centuries-old concept of synchronised motion into the confines of a wristwatch. Using two independent oscillators coupled by a patented resonance clutch spring, Armin Strom breathed life into Christiaan Huygens’ observation that two […]

Introducing - Armin Strom Dual Time GMT Resonance Rose Gold

Armin Strom methodically expands its Dual Time GMT Resonance series. One of the most technically and visually distinctive travel watches on the market was first presented in white gold as the Dual Time GMT Resonance First Edition. Later came a darker, more contemporary stainless steel Black Edition, which is now back with a new, warmer, […]

Aurum Awakened: Armin Strom Unveils the New Tribute 2 Aurum Edition

The new Armin Strom Tribute 2 Aurum caught my attention immediately with its striking gold-coated mainplate hand-finished with the rare tremblage engraving technique, giving the dial-side an exceptional textured surface that plays with light and depth. The post Aurum Awakened: Armin Strom Unveils the New Tribute 2 Aurum Edition appeared first on Quill & Pad.

Monochrome Teams up with Angelus for their Latest Montre de Souscription Limited Edition

One thing that we’ve learned quite clearly over the last decade or so is that there are a lot of different ways to release a limited edition watch, particularly a collaborative limited edition. Our friends over at Monochrome have a particularly interesting way of doing it, with their Montre de Souscription series, which makes limited edition watches available on a “subscription” basis, a throwback to a very old way of selling watches. This is essentially the offer of a pre-order with money down, that allows the watchmakers to begin working on the pieces to be sold later. The concept has evolved and become quite common, but in the early days of watchmaking this was the only way that fine watches could be made and that everyone involved could make a living at it, so the term has come to evoke classical watchmaking in a very real way. For their part, Monochrome has chosen to work with some very esteemed and similarly old-fashioned independent brands since this series launched in 2020, including Habring (twice), Armin Strom, and Czapek.  Last week, they debuted the latest MDS series watch, the Montre de Souscription 5 x Angelus Chronographe Tachymètre. This is a new spin on the Chronographe Télémètre, a watch that was among our favorite debuts at Watches & Wonders last year. As you might guess from the name, the new piece made with Monochrome switches out the telemeter scale on the chronograph for a tachymeter.   There are other little changes as well, but the mos...

New releases from Armin Strom, VPC, Oris and more

One of our colleagues presents an innovative dive watch as his second release, and Oris tastefully brings back an icon of the past.The post New releases from Armin Strom, VPC, Oris and more appeared first on Time+Tide Watches.

New: Armin Strom Tribute² Aurum 

Armin Strom releases a new version of their Tribute 1, now called the Tribute², taking the entry level watch to new heights with artisanal decoration.

Introducing - Armin Strom Tribute² Aurum Edition

Known for its highly decorated, openworked in-house movements finished to very high standards, Armin Strom entered the dress watch category in 2021 with its surprisingly restrained Tribute 1 model in 2021. While still bearing most of the attributes of the brand, design-wise or technically, the Tribute collection was simpler, more discreet and mostly, featured almost […]

Hands-On With The New Armin Strom Tribute 2 Aurum Edition

Sometimes, execution is a decisive factor in turning a simple concept into an awe-inspiring one. Armin Strom has mastered that art perfectly with its Tribute 2 series. Creating a watch powered by a caliber with a 100-hour power reserve is a simple goal on paper. With the Tribute line, Armin Strom has shown how to […] Visit Hands-On With The New Armin Strom Tribute 2 Aurum Edition to read the full article.

Introducing: The Armin Strom Gravity Equal Force Ultimate Sapphire Salmon

Did you know that during the Christmas period, salmon consumption rises sharply? A substantial share of annual sales happens in December, particularly in Europe. In fact, around 25% of all smoked salmon is sold during this time. And with that in mind, look at the new Armin Strom Gravity Equal Force Ultimate Sapphire Salmon. The […] Visit Introducing: The Armin Strom Gravity Equal Force Ultimate Sapphire Salmon to read the full article.

First Look - Armin Strom Gravity Equal Force Ultimate Sapphire Salmon Brings A New Pulse of Colour

Armin Strom’s celebrated Gravity Equal Force series expands with an elegant twist, the Ultimate Sapphire Salmon. Continuing the brand’s exploration of colour and transparency, this latest edition pairs technical mastery with artisanal finesse, featuring a hand-guilloché salmon mainplate and the brand’s innovative constant-force calibre, bringing new vibrancy to one of modern horology’s most inventive movements. […]

The Revolutionary List: 24 Technically Brilliant Watches - Armin Strom Mirrored Force Resonance