Results for De Bethune

World Watch Day 2026: Time as Living Heritage

Today marks the second annual World Watch Day, celebrated on October 10 in a clever nod to the familiar “10:10” depiction of watch hands. This year’s theme, “Time as Living Heritage”, puts the people of Sainte-Croix at the centre of the occasion. A training course at Association Mec-Art Marking the event, our founder SJX participated in a round-table discussion about preserving and passing on the skills of both watchmaking and mechanical art. The panel included De Bethune co-founder Denis Flageollet and automaton maker François Junod, who helped establish the Association Mec-Art, watchmaker Vianney Halter, The 1916 Company’s Tim Mosso, and Karin Alexandrian of the Musée des Arts et Métiers. Europa Star’s Pierre Maillard moderated the conversation. Denis Flageollet of De Bethune co-founded the Association Mec-Art in 2016 with automaton-makers François Junod and Nicolas Court The organisers, Association Mec-Art and the Musée de la Mécanique d’Art et du Patrimoine de Sainte-Croix (MuMAPS), work to safeguard the traditions explored in our earlier story on the unique skills being preserved in Sainte-Croix. These extend beyond watches to music boxes, mechanical singing birds, and automata. Mec-Art helps keep the skills alive through creative projects and practical courses, while MuMAPS is the local museum dedicated to mechanical art and the town’s heritage. The shared challenge is to ensure that future generations can still make and repair these objects, ...

New GWD26 release: De Bethune DB25 Digitale

De Bethune returns to the world of digital timekeeping with the new DB25 Digitale, bringing its distinctive jumping-hours display into the DB25 collection.

Buying Guide - Jumping For Joy, With Six Of The Coolest Jumping Hour Watches

Fresh off the avalanche of releases during Geneva Watch Days, we’re revisiting a Buying Guide topic from earlier this year. Sparked by watches like the De Bethune DB25 Digitale, one of this year’s absolute best of the fair, and the refreshingly cool M.A.D.3, we take another look at Jumping Hour watches. From brands high and […]

De Bethune DB25 Digitale: The Brand's Digital Legacy Gets a Beautiful New Chapter

Jumping hours, a scrolling minute disc, and that unmistakable De Bethune savoir-faire - the DB25 Digitale is one of the highlights of Geneva Watch Days.

Introducing - The New, and Splendid De Bethune DB25 Digitale

De Bethune, a co-founder of Geneva Watch Days, returns for the seventh edition with a beautiful piece that revisits the brand’s digital time display. Featured across various models, the first digital display appeared in 2006 with a sophisticated in-line calendar displaying the day, date and month, with jumping hours and a scrolling minute disc. Equipped […]

De Bethune DB25 Digitale: Denis Flageollet and Antoine Pin on Watchmaking for Today

De Bethune Elevates its Jump Hour with the DB25 Digitale

De Bethune Revives the Digitale in Style

One of De Bethune’s earliest models was a jumping hours wristwatch and now the brand has returned to concept with the DB25 Digitale. While largely similar to the earlier version in terms of function, the latest Digitale is presented in a new format. This is the third iteration of the Digitale – the second was introduced some 12 years ago – and the most elaborate yet in decorative terms. The case is in the wearable DB25 style, but the dial is decorated with the brand’s hallmark techniques, wavy guilloche and star-studded heat-blued titanium. Initial thoughts The DB25 Digitale revives one of De Bethune’s initial concepts, the “digital” time display, but now presented in the De Bethune greatest-hits livery of expansive blued titanium decorated with both the sea and the stars. With its striking, high-contrast colours, the new Digitale looks more current than its predecessor that carried something of an Art Deco pocket watch aesthetic. Admittedly, the DB25 Digitale is a cosmetic makeover and doesn’t add much novelty in technical terms. But it is still very much up to date in technical terms, illustrating the remarkable technical innovation, driven by Denis Flageollet, which continues to serve as De Bethune’s foundations. The DB2144V3 movement remains a sophisticated calibre even though it’s over two decades old. In fact, it arguably boasts substantially more technical content that “new” movements recently debuted by startup independent watchmakers. At CH...

Rolex returns to Centre Court, De Bethune finds a new leader, and JLC lands the gentleman theif

A week packed with breaking news, the return of classic sporting partnerships, and new faces, this was certainly not a sleepy summer break.

Business News: Antoine Pin Takes Over at De Bethune

Most recently the chief executive of TAG Heuer, Antoine Pin has just started in the top job at De Bethune, the independent watchmaker owned by American watch retail giant The 1916 Company. De Bethune in its entirety sells as many watches in a year as a single TAG Heuer boutique does in a few months, so the scale is entirely different, as is the price segment and target audience. It’s almost a certainty that Mr Pin was tapped by De Bethune’s owners to take the brand to the next level in terms of size and reach, an ambition that now seems realistic given the success of F.P. Journe. Mr Pin will lead De Bethune alongside Denis Flageollet, the brand’s cofounder who has been its technical driving force since the beginning. He takes over from Pierre Jacques, a two-time chief executive of De Bethune who ran the brand from 2010 to 2015, and then again from 2017 to 2025 after a change in ownership. With an extensive track record in watchmaking going all the way back to Sainte-Croix in the 1990s, Mr Flageollet’s technical prowess is unquestionable; amongst his recent creations is the Sympathique clock in collaboration with Louis Vuitton. His watchmaking talent will be complemented by Mr Pin’s management and marketing know-how, skills honed over two decades at LVMH, where he climbed the ranks and held various management roles at Berluti, Bulgari, and Zenith. He was chief executive of TAG Heuer for almost 18 months before a surprise departure at the start of 2026.  

New: De Bethune DB25xs Sand Winds

A new dial for the De Bethune DB25xs which inspired by nature. Introducing the DB25xs Sand Winds. Inspired by nature, and perfected by De Bethune.

Introducing - The New De Bethune DB25xs Sand Winds

One of the most distinctive indie brands on the scene today, it’s impossible to mistake a De Bethune watch. Some of the signature aesthetic clues, developed by master watchmaker and co-founder Denis Flageollet, are heat-treated titanium components and random guilloché patterns. As a counterweight to the more futuristic and flagship DB28 family, the more classical […]

New: De Bethune DB28XS Sea Tourbillon

De Bethune DB28XS Sea Tourbillon, now in in the xs 39mm mirror polished titanium case with a random guilloché blue accented dial inspired by the sea.

Introducing - The New De Bethune DB27 Night Hawk for EsperLuxe

Over the past decade, the De Bethune DB27 collection has served as the independent brand’s most restrained yet highly technical expression of its watchmaking credentials. Introduced in 2012 with the Titan Hawk, later refined in V2 form and multiplied through editions such as the JPS or green dial variants, the DB27 has consistently combined lightweight titanium […]

De Bethune After Dark: the DB27 “Night Hawk”

Massachusetts-based retailer EsperLuxe represents many leading names in independent watchmaking, and has just collaborated with De Bethune to create the DB27 Night Hawk. Based on the Titan Hawk V2, the Night Hawk is a 10-piece limited edition with matte-finished blued titanium lugs and a secret meaning expressed in its star-studded titanium dial. Initial thoughts De Bethune is quite unlike other contemporary independent watchmakers. Majority owned by The 1916 Company since 2021, De Bethune nonetheless appears to operate much as it did prior to the acquisition, serving as a vehicle for co-founder Denis Flageollet’s prodigious creative output. The Night Hawk exemplifies De Bethune’s unique perspective, which fuses in-house technical watchmaking with a science fiction-inspired aesthetic. It’s a difficult balancing act, but the brand has amassed a devoted following by staying outside industry norms for design and decoration. A creature of the night The Night Hawk is a variant of the DB27 Titan Hawk V2, which debuted in 2018 as the brand’s ‘entry level’ model. Naturally, that term is somewhat out of place in the world of low-volume watchmaking, but it nonetheless brings many of the brand’s signatures within reach of a wider segment of collectors. One of those signatures is heat-blued (or purpled) case elements, including the Night Hawk’s blued titanium lugs, which are part of a hinged exterior case frame that articulates from a spring-loaded hinge on each side o...

Introducing: De Bethune DB27 “Night Hawk" In Collaboration With EsperLuxe

What We Know For me, a De Bethune has to take a cue from Miles Davis. It better be "Kind of Blue." Over at EsperLuxe, the indie retailer outside of Boston, it seems like they agree with me. There are a few firsts in the new DB27 "Night Hawk," at least for the DB27 collection. Normally called the "Titan Hawk," it's previously come in a slightly more straightforward package, with concentric "microlight" circles engraved on the dial, the patented articulating lugs, and the crown at 12 o'clock. But there are many features here that the DB27 hasn't had before. For the first time, a titanium flame-blued "Starry Sky" motif appears on the dial, with stars laid out to mark the date and location where EsperLuxe finalized its partnership with De Bethune in 2021. Not new, but a good look, are the printed silver Roman numerals on the sloping middle dial, the printed railroad track, and the 5-minute intervals. The watch features mirror-polished flame-blued titanium hands with silver tips. The case is polished grade 5 titanium, with a midcase engraved in De Bethune's microlight style. But the kicker is the super-cool (again, first time ever) matte-blue titanium short, articulating lugs.  I know that it's weird to go on and on about lugs, but some of you haven't had a chance to try on a De Bethune. Yes, the case is 43mm in diameter, 9mm thick (which is pretty good, considering it has an automatic movement), but with the hinge on the lugs, the lug can vary in range from about 50mm to 47mm...

New releases from De Bethune, Ming, Jaeger-LeCoultre and more

Apologies for missing last week’s appointment; there were simply too many great watches to cover without making the selection overly long. If you’d like to catch up on everything, you can check out our full coverage of Watches and Wonders here. That said, the past seven days didn’t slow down at all. De Bethune introduced … Continued

Introducing - The new De Bethune DB28XS Sea Tourbillon

With its unmistakable avant-garde design, the DB28 is De Bethune’s most recognisable model. Making its debut in 2010, the DB28 is characterised by its futuristic silhouette with floating lugs, a delta-shaped bridge at the centre of the dial reminiscent of the Starfleet Commando logo in Star Trek, and a crown at noon. Ever-evolving, the DB28XS […]

Introducing: De Bethune DB25Vxs Silver Moon And DB28xs Dark Sand

What We Know While not at Watches and Wonders this year, De Bethune was one of a number of brands jumping on the release bandwagon this week with a few new versions. Today, we're taking a look at two new pieces from the brand. De Bethune's DB25Vxs Silver Moon keeps some of the brand's futuristic design with the skeletonized lugs, while DB28xs Dark Sand picks up where the brand's DB28xs "Steel Wheels" left off. Let's start with the slightly more traditional watch first. The DB25Vxs Silver Moon trims the DB25L case size down to 40mm and changes the dial around a bit. It's been 17 years since the DB25L came out, so it was time for an update. The watch features a mirrored blued-titanium surround with gold stars, drawing the eye to the mirror-polished steel and blued-titanium spherical moonphase at 12 o'clock, which is accurate to 1 day every 122 years. The domed outer track features printed, slightly dressy Breguet numerals and a minute track for the gold hour and minute hands (in Breguet style as well) while the central dial features a barleycorn guilloché. Inside the 40.6mm by 11.2mm mirror-polished grade 5 titanium case is a caliber running at 4Hz with a 6-day power reserve. While a lot of my friends gravitate more toward that traditional aesthetic from De Bethune, my eyes immediately go for the more extreme De Bethunes, like the DB28xs Dark Sand, with the hinged lugs and (yes, somewhat divisive) arch design on the front. The DB28xs Dark Sand also has a 6-day power reserve...

Introducing - The New De Bethune DB25Vxs Silver Moon

Watches manufactured by independent brand De Bethune are in a class of their own. When you look at one of the brand’s new creations, it often feels like the watch has always been part of the collection. And yet, there is an ever-renewed creativity, with countless new details waiting to be discovered, with a unique mix […]

Video - How Does it Work? The Sympathique Clock of the Louis Vuitton x De Bethune Explained by Denis Flageollet

As you might remember, Louis Vuitton and De Bethune recently introduced the third chapter in LV’s ongoing journey through independent watchmaking, the LVDB-03 Louis Varius Project, following the LVRR-01 Chronographe à Sonnerie made with Rexhep Rexhepi, founder of Atelier Akrivia, and the LVKV-02 GMR 6 made with Finnish-born watchmaker Kari Voutilainen. While we were expecting to […]

Sainte-Croix: The Beating Heart of Mechanical Art

The Jura balcony awakens under the March sun. Between sky and mountains, the village of Sainte-Croix and the l’Institut de la Mécanique d’Art (IMA), seem suspended in silence. Yet behind this tranquillity lies one of the most remarkable centres of mechanical art, also known as the automata, for the institute is home to the Association Mec-Art pour la Mécanique d’Art, which is also open to the public to further its mission to promote the craft of automata. “Watchmaking mechanics is industry – serial production. Mechanical art is about unique pieces, for which we use entirely different methods. Some brands focus exclusively on one or the other, while others operate at the crossroads of both – like De Bethune,” explains Denis Flageollet, the cofounder of De Bethune who founded the Association Mec-Art in 2016 together with François Junod and Nicolas Court, both automaton makers. IMA occupies the building originally constructed by Reuge in 2016, which was acquired by De Bethune in 2023. The building now hosts mechanical art activities for Reuge, Van Cleef & Arpels and De Bethune, as well as the Association Mec-Art. “Mechanical art depends on an ecosystem of artisans,” he adds, pointing to the uniquely concentrated geography of Sainte-Croix, “the only town where all these skills coexist.” François Junod agrees, “We live in a natural incubator. Here, everyone talks about mechanical art.” It is precisely for this reason that when Junod was invited to ...

SJX Podcast: Louis Vuitton & De Bethune Travel in Style

SJX has just returned from the Tokyo launch of Louis Vuitton’s third independent watchmaking collaboration, this time with De Bethune. Episode 29 of the SJX Podcast covers what it means for both brands, and unpacks the details of both the GMT Louis Varius wristwatch and the monumental sympathique clock that it can be paired with. Brandon and SJX also provide hands-on analysis of the Escale Worldtime and Daniel Roth Extra Plat Skeleton that debuted during LVMH Watch Week in January. Listen now on Apple Podcasts, Spotify, and YouTube.  

Hands-on Review: the new Louis Vuitton x De Bethune LVDB-03

Louis Vuitton's project with independent watchmakers is now in Chapter 3. Here is our review of the Louis Vuitton x De Bethune LVDB-03 Louis Varius Project.

Introducing: The Louis Vuitton × De Bethune LVDB-03 Louis Varius

Collaborations in high watchmaking are nothing new, but most stop at the wrist. The LA VDB-03 Louis Varius Project goes a step further by pairing a modern GMT wristwatch with a large mechanical clock designed to wind and reset it automatically. Developed jointly by Louis Vuitton and De Bethune, the project brings together a contemporary […] Visit Introducing: The Louis Vuitton × De Bethune LVDB-03 Louis Varius to read the full article.