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Monochrome
Originally intended as a way to thank 500 of the brand’s suppliers and clients who couldn’t afford an MB&F; watch, Max Büsser came up with the M.A.D.1, an accessible one-off project. Inevitably, the news leaked, and requests from the watch community escalated into a frenzy, prompting the annual release of M.A.D. Editions via a raffle […]
Monochrome
The Legacy Machine collection has always been MB&F;‘s most paradoxical line. Conceived as a tribute to 19th-century watchmaking, it features some of the most theatrical three-dimensional movements in contemporary horology. The LM101, introduced in 2014, was the most restrained expression of that idea. Smaller, thinner, and mechanically simpler than its siblings, it stripped the concept […]
Deployant
MB&F; updates their LM Sequential EVO with a revisit to the launch edition to update it with a flyback on both chronographs. It also carries a new twist to the already very complicated watch.
Monochrome
Following in the footsteps of the award-winning LM Sequential EVO of 2022, MB&F;’s first chronograph, or rather two chronographs, with an unprecedented combination of timing modes, MB&F; treats its more sophisticated LM Sequential Flyback to the brand’s all-terrain EVO treatment, a series of structural upgrades to beef up the case for an active lifestyle. Its […]
SJX Watches
MB&F; has updated its EVO line with an aquamarine version of Stephen McDonnell’s ingenious double chronograph, freshly upgraded with the flyback functionality first seen in the classic Legacy Machine Sequential. The Legacy Machine Sequential Flyback EVO is a tough titanium timer suited to the rigours of daily wear thanks to its shock-protected and water resistant case and supple rubber strap. Initial thoughts MB&F; has enjoyed enormous success over the last few years, and while the rising tide of interest in independent watchmaking has lifted most major brands, it helps that MB&F;’s products are excellent and original. While the brand rarely dabbles in traditional complicated watchmaking, its first two forays – the LM Perpetual and Sequential, both designed by Stephen McDonnell – are standouts in their categories. The Sequential in particular is among the most interesting and creative chronographs on the market. This latest iteration applies the movement’s latest upgrades, principally the flyback function, to a sporty, titanium, Legacy Machine EVO case, which comes with enhanced shock and water resistance. Despite these tangible upgrades, the EVO Sequential is no larger than its dressier precious metal Legacy Machine counterparts. That’s a good thing, since the watch has a commanding, almost overwhelming presence on the wrist as it is. One of the benefits of the EVO case, compared to that of the classic LM, is the presence of a FlexRing shock absorber that provide...
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Time+Tide
With over 90 brands at Dubai Watch Week this year, there were plenty of hot new releases, with soft gold tones leading the way.The post Dubai Watch Week 2025 Special: new releases from Laurent Ferrier, Biver, MB&F; and more appeared first on Time+Tide Watches.
Monochrome
The latest watch in the Horological Machine series by MB&F;, the HM11 is a true architectural experiment, but for the wrist: a quatrefoil case composed of four functional rooms surrounding a central atrium that hosts a flying tourbillon. Introduced in 2023 as the HM11 Architect, the concept combined an immediately tactile user ritual with an […]
SJX Watches
MB&F; opens Dubai Watch Week with a thematic reinterpretation of the HM11 Architect: the HM11 Art Deco. While the underlying structure remains the same, including the strangely satisfying rotate-to-wind case, the latest version goes all in on Art Deco motifs, from sunbeams and stained glass to ziggurats. The 20-piece limited edition also marks a subtle turning point: the growing influence of Maximilian Maertens, who has worked alongside Maximilian Büsser and Eric Giroud since joining the company as an intern in 2017. Initial thoughts Though ‘merely’ a new version of an existing watch, the HM11 Art Deco feels like a sign of things to come from MB&F;. The original HM11 design originated, as so many MB&F; products have, as a collaboration between Maximilian Büsser and designer Eric Giroud. But Mr Büsser is not the only Maximilian to leave an imprint on the HM11 Art Deco; that would be the brand’s Senior Industrial Designer, Berlin-based Maximilian Maertens. Mr Maertens joined MB&F; as an intern in 2017, and has worked on a number of larger objects including the Orb clock made in collaboration with L’Epée 1839. Mr Giroud will no doubt remain as critical as ever, but the growing impact of Mr Maertens is something to watch as MB&F; builds for the future. Tangibly, the Art Deco is much the same watch as the HM11 Architect that debuted two years ago, with its novel rotate-to-wind case and movement. But while everything else seems to have gotten more expensive since 2023, th...
SJX Watches
MB&F; has generated a lot of attention this year with a number of new releases celebrating the brand’s own 20th anniversary. Today MB&F; celebrates the 75th anniversary of one of its early champions and long-time retail partners, Ahmed Seddiqi & Sons, one of the most influential retailers in the Middle East, best known for organising Dubai Watch Week. To mark the occasion, MB&F; has developed two new limited edition models of its groundbreaking perpetual calendar, the Legacy Machine Perpetual EVO, on a sporty rubber strap, and the Legacy Machine Perpetual Baguette Diamonds, which is the first LM Perpetual to feature a gem-set bezel. Both models wear the typical Legacy Machine (LM) look and feature a vibrant blue colour used once before for another Seddiqi collaboration. Each watch is extremely limited; the titanium EVO will be a limited edition of just seven pieces, while only five pieces will be made of the steel version with its baguette-set bezel. Initial thoughts It’s a big year for milestone anniversaries, which is a good thing for watch collectors who are unusually spoiled for choice. That’s especially true for clients of Seddiqi, who can choose between two appealing new variants of one of the most intellectually compelling perpetual calendars on the market. They say it’s good to have friends in high places, but evidently it’s also good to have friends in dry places. Speaking about MB&F;’s long-term relationship with Seddiqi, founder Maximilian Busser noted,...
SJX Watches
On episode 13 of the SJX Podcast, Brandon Moore and SJX discuss MB&F;’s decision to give away 20 free watches – 10 pieces of a new LM101 Longhorn for Tribe members and 10 pieces of a matching M.A.D.1S for prior raffle registrants. It’s a move that’s generated a lot of buzz, and a little bit of consternation, but regardless it’s a remarkable offer from one of the more successful independent brands of its era. Also discussed is the A. Lange & Söhne Richard Lange Jumping Seconds which just got upgraded with a new solid 18k pink gold dial. Is it still competitive nearly a decade after launch? Listen on Apple Podcasts, Spotify, and Youtube.
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Time+Tide
MB&F; is celebrating 20 years by giving away 20 watches in total, split across two new, anniversary special models.The post Ever wanted a free MB&F;? Well, the brand’s actually giving some away – here’s how to get one appeared first on Time+Tide Watches.
Worn & Wound
In celebration of their 20th anniversary, the self-proclaimed “world’s first horological concept laboratory”, MB&F;, has a slate of special editions to remind the world of their experimental timepieces that push the boundaries of watchmaking (and watch wearing). Named for founder Maximilian Büsser (and friends), the brand’s back-catalog of inventive pieces has been plundered, with a total of 20 limited edition watches to be given away to the lucky few. The catch here is that instead of making the limited editions available commercially, MB&F; will be holding two raffles, each yielding 10 watches to 10 lucky winners. The first of the two raffles is more exclusive, being open only to “Tribe” members; aka, current owners of MB&F; watches. Becoming a Tribe member requires registering your MB&F; watch, and opens the door to special editions, collectibles, warranty extensions, and other perks. This Tribe-exclusive raffle promises winners one of 10 limited edition LM101 Longhorn pieces. The LM101 is among the most prized “Legacy Machine” watches MB&F; makes, and the Longhorn case is seen infrequently in MB&F;’s catalog, and is perhaps even more sought after. It’s named for its distinctive long lugs, here extending from a 40mm stainless steel case. The colorway is sober silver with black subdials and blue accents on the hands. A caseback inscription on the reverse side reads “Fortune Favors the Bold”. The second raffle is tied directly to the much more acces...
Deployant
20 crazy years of MB&F;. And the madness continues. And a special raffle for two limited editions released for this occassion. Leran more here.
Fratello
It’s hard to believe that MB&F; has been in business for 20 years. Yet, here we are with the marque that was part of a new wave of independents changing the look of Haute Horlogerie. Futuristic and funky designs are a hallmark of MB&F;. Today’s latest pair of Legacy Machine 101 (LM101) Evo watches continues […] Visit Introducing: The MB&F; Legacy Machine 101 Evo to read the full article.
Deployant
Celebrating Maximilian Büsser & Friends (MB&F;)'s 20th Anniversary, the avangarde Swiss Haute Horlogerie Maison launches the iconic LM101 EVO.
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Quill & Pad
In celebration of MB&F;’s 20th anniversary in 2025, two LM101 EVO editions are introduced in titanium, available with either a salmon or peacock green dial plate.
Time+Tide
A sporting take on one of the most legendary models the exciting independent makes with plenty of character. The post MB&F; updates the LM101 with its sporty EVO upgrades appeared first on Time+Tide Watches.
Monochrome
It might seem like aeons ago, but MB&F;’s Legacy Machine dynasty is still a teenager in watchmaking terms. Launched in 2011, the LM family turned our perceptions of MB&F;’s galactic design language inside out and upside down. Flying back to 19th-century watchmaking for inspiration, Max Büsser’s vision of a monumental balance wheel suspended on the […]
SJX Watches
It’s difficult to picture what the independent watchmaking landscape would look like without MB&F;. In some ways, it feels like the brand has always been around, perhaps because for me, it has. I first discovered MB&F; in 2008 when the HM2 was launched, but even back then the brand had an aura of polish that belied its short history. With the benefit of hindsight, Max Büsser’s decision to step away from corporate life, and leave the top job at Harry Winston Rare Timepieces to build his own brand rooted in collaboration, transparency, and imagination, seems obvious. But at the time, it was seen as a risky move that would never work. To understand why it did, we need to go back to the early 2000s. Max Büsser during the launch of the HM1 It’s called what? Let’s rewind. In the early 2000s the watch community was obsessed with the topic of in-house movements. The internet was slowly helping collectors find one another and share insider knowledge, which revealed how many watches were powered by the same handful of movements. If a new brand wanted to be taken seriously, it was increasingly important to be a manufacture and do as much as possible in-house. It was a simpler time, and we had yet to see such widespread misuse of the term. So when Mr Büsser explained that MB&F; stood for ‘Maximilian Büsser & Friends,’ and that he would actively celebrate the friends and collaborators that he was working with, people told him he was crazy. But he understood that the coll...
SJX Watches
Our editor Brandon Moore sat down with Maximilian Büsser of MB&F; to reflect on 20 years of disruptive design, and why the classical SP One is the greatest gift he’s given to himself and the brand. Mr Büsser touches on the challenges independent watchmakers faced before their recent surge in popularity, noting the struggles of himself and his contemporaries. And now the opposite has happened: dealing with the strains of massive, unexpected success. Listen to him discuss the last two decades and the next two decades on YouTube, Spotify, and Apple Podcasts.
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Monochrome
Max Büsser’s childhood dream was to become a car designer. Although he ultimately studied engineering and founded MB&F;, one of the most successful indie watch brands, his passion for cars has permeated his design language, resulting in driver’s watches like the 1970s-inspired HM5, featuring a lateral speedometer-style display. The HM8 Mark 2, released in 2023, is a true […]
Deployant
MB&F; unveils their 2025 edition of the HM8 Mark 2 with a new addition in purple body panels, limited edition of 33 pieces.
Worn & Wound
Would you expect anything less from MB&F; on their 20th anniversary than the launch of an entirely new collection? The independent brand founded by Max Büsser has spent the last two decades confounding expectations, delighting enthusiasts and collectors along the way with some of the brazen and creative watch designs of the modern era. The brand’s influence and importance on the modern independent watch scene really can’t be overstated. To date, MB&F; releases have existed on two distinct tracks: the LM or “Legacy Machine” collection, which represents Max Büsser’s idea of a classical watchmaking style (think circular cases, classical complications, and a generally traditional if sometimes highly complex readout of the time), and the HM, or “Horological Machine” collection, which can be described as pure, maximalist creativity. This is where you see watches shaped like dogs, and spaceships, with time read in unusual and unexpected ways. While you’d think that working within two collections in this manner (particularly where one is seemingly unbound by traditional watchmaking rules) Max and his team would have the freedom to create just about anything they set their mind to. In reality, of course, there are always projects that don’t reach the finish line for one reason or another. The SP One (SP is short for “Special Projects”) represents an entirely new product category for MB&F; with the promise of reviving these projects and creating entirely new one...
Monochrome
Founded in 2005 by Maximilian Büsser and counting on the participation of “friends” in the creative process, MB&F; has levitated around two main collections since its creation, but always with a rather radical concept and designs like nothing else on the market. First came the Horological Machines (with HM1 in 2007), futuristic watches inspired by […]
Quill & Pad
The MB&F; SP One, initially dubbed "Three Circles", showcases a trinity of floating elements – the barrel, balance wheel, and dial – defying gravity on your wrist.
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