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Porsche Design Chronograph 1 Utility: The Second Act of a Trilogy Worth Watching

The Porsche Design Chronograph 1 Utility is the second limited-edition collaboration with Hodinkee, and it brings the central-minute chronograph back where it belongs.

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Watches and Wonders adds 9 more brands to its roster for 2027, answering FounderFest FAQS Time+Tide
Porsche Design Singer Reimagined Sep 18, 2026

Watches and Wonders adds 9 more brands to its roster for 2027, answering FounderFest FAQS

The watch world’s biggest moment just got even bigger. Earlier today, Watches and Wonders announced nine new brands joining its extensive roster of exhibitors: Akhor, Alain Silberstein, Berneron, Breva Genève, Fortis, Kerbedanz, Porsche Design, Singer Reimagined and Stollenwurm. This brings the total number of new exhibitors for 2027 to 13, with Breitling, Damiani, Gallet and … Continued

Fortis, Berneron, and More Join Watches and Wonders 2027, Now Featuring 75 Brands Worn & Wound
Porsche Design Sep 17, 2026

Fortis, Berneron, and More Join Watches and Wonders 2027, Now Featuring 75 Brands

Watches and Wonders 2027 is still months away, but the specifics of the event are beginning to come into clearer focus. News broke this morning that the roster of brands has grown once again, and now numbers 75 in total. It had previously been announced that Breitling (along with their House of Brands cohorts Universal Geneve and Gallet) would be joining the fair, and this morning’s news sees several additional brands joining them that sit across a variety of price points and segments of the industry (including a brand that has attended its fair share of Windup Watch Fairs).  The headline grabbers in terms of participation are likely Berneron and Porsche Design. Porsche Design has grown considerably in recent years with an aggressive release schedule iterating on their iconic Chronograph 1 design. Berneron is arguably the hottest independent brand at the moment, and has been the subject of much discussion just in the last weeks following the public sale of a Mirage for over $500,000 on Loupe This (the retail price sits around CHF 51,000).  While those two brands likely have the highest profiles of the newcomers to Watches & Wonders, there are several others that I think are interesting from an enthusiast and business point of view. Kerbedanz, a Swiss brand that for much of its 15 year history has made custom watches exclusively for private clients, has been making a concerted effort to get their name into the minds of watch lovers this year, exhibiting at Geneva Watch ...

Business News: Watches And Wonders 2027 To Feature More New Brands Including Berneron And Porsche Design Hodinkee
Patek Philippe Sep 17, 2026

Business News: Watches And Wonders 2027 To Feature More New Brands Including Berneron And Porsche Design

Watches and Wonders, the year's largest and most significant horology event, held each spring in Geneva, will welcome ten more brands for the 2027 edition, including Berneron, Porsche Design, and Singer Reimagined, bringing the total to 75. This new group will join Breitling's House of Brands, which announced earlier this year that it will participate.   Watches and Wonders organizers said the diversity of the 13 brands attending the show for the first time in 2027 underscores the varied slate of watch industry participants now part of the event, ranging from Rolex, Cartier and Patek Philippe, to now Stollenwurm, an upstart Swiss high-horology marque named for a mythical creature and founded by a former Boston-based biotech executive.   Berneron will also join the roster for Watches and Wonders 2027. Launched in 2022 and led by designer (and ex-Breitling executive) Sylvain Berneron, the brand has earned accolades from the industry and collectors; its limited production, shaped case, and full-gold movement pieces have soared in value on the secondary market. A rare example of the Mirage in 34mm, the white gold Viridian with a chrysoprase dial, sold by the brand to a client for about CHF 51,000, recently fetched $521,400 on the auction site Loupe This.  The Berneron Quantième is the brand's second model line.Photo credit: Mark Kauzlarich  Berneron recently told Hodinkee in an interview that the prices paid for his watches on the secondary market are "unsustainable," and...

Introducing - Porsche Design Chronograph 1 - 911 GT3 100 Jahre Nürburgring Monochrome
Porsche Design Chronograph 1 – 911 Aug 18, 2026

Introducing - Porsche Design Chronograph 1 - 911 GT3 100 Jahre Nürburgring

Few racing circuits are as well-known outside the car fan community and command the respect and mythology of the Nürburgring Nordschleife. For almost a century, it has served as the proving ground for racing drivers, manufacturers and performance cars, and few brands are more closely associated with it than Porsche. Beyond countless motorsport victories, every […]

In Partnership - Gatherings: The Porsche Way Of Swiss Watchmaking Comes To Watches Of Switzerland SoHo Hodinkee
Porsche Design s new watch manufacture Jun 30, 2026

In Partnership - Gatherings: The Porsche Way Of Swiss Watchmaking Comes To Watches Of Switzerland SoHo

Hot on the heels of the opening of Porsche Design's new watch manufacture in Grenchen, Switzerland, Hodinkee and Watches of Switzerland (the exclusive authorized watch retailer of Porsche Design in the U.S.), hosted an evening with the brand here in New York City. The night served as a perfect window for local collectors to explore Porsche Design's approach to watchmaking, including the latest watches and an impressive selection of heritage timepieces from the brand. After some time spent mingling and socializing along a bay of new and vintage Porsche 911s parked on Greene Street, attention turned to the conversation between Hodinkee Editor TanTan Wang and Porsche Design Brand Ambassador (and actor) Orlando Bloom. In a wide-ranging discussion, TanTan and Orlando discussed the history of Porsche Design watches, highlights from their shared visit to the brand's newly opened Swiss Manufacture, and speculation about what's to come from the iconic design house. Housed at the base of the Jura Mountains, in the former home of Eterna Watches, the new headquarters of Porsche Design Timepieces represents a clear example of "The Porsche Way" of watchmaking. Since Professor Ferdinand Alexander Porsche expanded his design philosophy from cars into the large Porsche Design lifestyle brand in the 1970s, the new factory allows the brand to further its extraordinary level of technological innovation and intelligent design. A watchmaker from the newly opened Swiss Manufacture showcased the ...

Hands-On: The New Porsche Design Chronograph 1 All Titanium Numbered Edition Fratello
Porsche Design Chronograph 1 All Titanium Apr 9, 2026

Hands-On: The New Porsche Design Chronograph 1 All Titanium Numbered Edition

The Chronograph 1 is Porsche Design’s champion by some margin. In fact, you could probably make a case for it as a candidate for the top 100 most influential watches of all time. Why? Well, for starters, launched in 1972, it was the first all-black watch, which started a lasting trend. Second, the design language, […] Visit Hands-On: The New Porsche Design Chronograph 1 All Titanium Numbered Edition to read the full article.

First Look - The Porsche Design Chronograph 1 All Titanium, now as a Non-Limited Edition Monochrome
Porsche Design Chronograph 1 All Titanium Apr 2, 2026

First Look - The Porsche Design Chronograph 1 All Titanium, now as a Non-Limited Edition

While most attention in Porsche Design’s timekeeping history probably goes to the original 1972 all-black Chronograph 1 and its modern-day spin-offs, it’s far from all Porsche Design has done over the years. Released in 1972, the Chronograph 1 is still regarded as the cornerstone model for the brand, and as such is reinterpreted in a […]

Visiting Porsche Design’s New Manufaktur And Discovering What It Means For The Brand’s Future Fratello
Porsche Design s New Manufaktur Mar 28, 2026

Visiting Porsche Design’s New Manufaktur And Discovering What It Means For The Brand’s Future

When Porsche Design invited me to visit the opening of its new Timepieces Manufaktur, I was immediately intrigued. Having visited the relatively small old workshop in Solothurn before, a big new facility inevitably implies lofty ambitions. What is the German carmaker/Swiss watchmaker up to? As your intrepid reporter, I made it my mission to find […] Visit Visiting Porsche Design’s New Manufaktur And Discovering What It Means For The Brand’s Future to read the full article.

Introducing - The New Porsche Design Chronograph 1 - 1975 Limited Edition in Titanium Monochrome
Porsche Design Chronograph 1 – 1975 Aug 4, 2025

Introducing - The New Porsche Design Chronograph 1 - 1975 Limited Edition in Titanium

Back in 1972, Porsche Design introduced the Chronograph I, the first all-black watch inspired by Porsche cockpit gauges. By 1975, the design evolved into brushed stainless steel. This year, to mark the brand´s retail partnership with the Watches of Switzerland Group, the new Porsche Design Chronograph 1 – 1975 Limited Edition swaps steel for bare, […]

Porsche Design Bares it All With their Latest Limited Edition Worn & Wound
Porsche Design Bares it All Jul 23, 2025

Porsche Design Bares it All With their Latest Limited Edition

Back in April, Porsche Design quietly hosted an event that gave the press the opportunity to go hands-on with a selection of current offerings and upcoming launches across its merchandise, sunglasses, luggage, and, of course, watch collections. This was a rare opportunity given that, apart from occasional meetups or the secondary market, there has been no simple way to physically put your hands on a Porsche Design watch. That is until now, as Porsche Design has announced a new retail partnership with Watches of Switzerland, allowing enthusiasts to shop the collection physically. Alongside that announcement, and perhaps more pertinent to our readers, Porsche Design has debuted a new Chronograph 1 1975 Limited Edition model that I spent some hands-on time with at that earlier event.   Exactly 50 years ago, Porsche Design released an uncoated version of the original Chronograph, to which this model pays tribute. That model was meant to complement the all-black 1972 Chronograph 1 model, as this new version is intended to complement the modern all-black version that was released in commemoration back in 2022. One key change here, though, is in the chosen material. While the original 1975 uncoated Chronograph 1 was crafted in steel, this new version has been machined from titanium, still uncoated but bead blasted for finish. It will offer slightly warmer hues and a lighter weight-wearing experience than the original, but it will still deliver a similar vibe with a modern twist...

Vintage Cool And The Orfina Porsche Design Chronograph 1 Fratello
Porsche Design Chronograph 1 Apr 12, 2025

Vintage Cool And The Orfina Porsche Design Chronograph 1

An all-black vintage chronograph with the design chops of Ferdinand Alexander Porsche makes for an intriguing vintage option. Today, we’re looking at the Valjoux 7750-powered Porsche Design Chronograph 1 by Orfina. I love blacked-out watches. There is something particularly cool about them. The IWC RAAF with its black ceramic case has been a personal favorite […] Visit Vintage Cool And The Orfina Porsche Design Chronograph 1 to read the full article.