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Watch Spotting: The Watches Of Super Bowl LX
The Seattle Seahawks took down the New England Patriots in a largely defensive battle. Between the action and the ads, we were watching for watches.
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Introducing: The Urwerk UR-100V ‘LightSpeed,’ Now In White Ceramic
If a hyper-futuristic Urwerk wasn't enough of a statement, you can now wear a ceramic example that tells you how long it will take for light to reach planets you'll never visit.
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Introducing: Ming Debuts Its Integrated Bracelet Design With The 56.00 'Starfield'
A new bracelet design seeks a stress-free, perfect fit. No screwdriver required.
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Hands-On: Everything You Need To Know About The Audemars Piguet Neo Frame Jumping Hour (And More)
We take a look at the surprising new release, its competition, and the future of something built on the past.
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Hands-On: The Breitling Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team
Breitling marks its entry into Formula 1 with a limited edition titanium Navitimer with Aston Martin accents and details.
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Introducing: IWC Announces Two New Limited-Edition Pilot’s Watches With F1 Driver George Russell
Ahead of the new F1 season, IWC announces its first collaboration with an F1 driver.
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One To Watch: Historic Jump Hour Manufacturer Niton Relaunches With A Blend Of Vintage And Modern Style With The 'Prima'
This is not your average jump hour; it's a watch with a lot of history and more hidden under the hood.
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Introducing: The Christopher Ward C60 Trident Lumière ‘Green Fifteen’ x Bark & Jack
YouTuber Adrian Barker's first watch collab is with Christopher Ward, and it's a testament to the purpose-driven diver with a bit of MilSub inspiration for good measure.
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Business News: Breitling Jumps Into Formula 1 With Aston Martin Team Sponsorship Deal
Better known for its aviation-inspired timepieces, can Breitling compete on the F1 track, too?
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Every Special Edition Watch At British Watchmakers’ Day 2026
Another year of the beloved show brings another round of special event-only special editions.
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Introducing: Audemars Piguet Expands The Royal Oak Mini Collection With Two New Stone Dial Quartz Models
AP trades frosted cases for stone dials on these 23mm, quartz-driven pieces.
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Business News: Stephen Forsey, Co-Founder Of Greubel Forsey, Steps Down From Company Board
The company co-founder stepped down from the board but remains a significant minority shareholder, says the CEO.
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Introducing: Audemars Piguet Launches The New 'Neo Frame' Collection With The Audacious Neo Frame Jumping Hour
With a new case, and new movement, it’s a new(ish) look for Audemars Piguet for 2026. But if you look back far enough, you’ll find the brand’s inspiration, and imagine what might be coming.
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Breaking News: Audemars Piguet Launches Possibly Its Most Complicated Watch Ever, The '150th Heritage' Pocket Watch
Combining the base of the brand's RD#4 "Universelle" movement with new innovations and an added calendar calculator, capped by traditional handcrafts, the brand presents one of the most surprising things they've done in a long time.
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Introducing: Audemars Piguet Updates The Royal Oak Offshore Diver And Chronograph Lines With Five New Models
The Offshore Diver line is overhauled with three new colors, while the Offshore Chronograph in 43mm gets two new versions with one in the brand's latest blue ceramic.
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Introducing: The New Audemars Piguet Royal Oak Openworked "Jumbo" and 37mm Double Balance Wheel Models in Bulk Metallic Glass And Yellow Gold
AP continues to show how less can most certainly be more.
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Introducing: A Trio Of New Perpetual Calendars, And A New Openworked Version Of Audemars Piguet’s Newest Perpetual Calendar Movement
The new openworked Caliber 7139 debuts in a Code 11.59 and Royal Oak, while the non-openworked Royal Oak gets an attractive new edition in blue ceramic.
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Introducing: The 38mm Audemars Piguet Royal Oak Chronograph Gets An In-House Caliber
Smaller-wristed fans of in-house calibers, rejoice!
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Photo Report: In the Sands At The Dakar Rally
They don't call it "the Everest of motorsport" for nothing.
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Introducing: Oak & Oscar's Humboldt ExP-02 Keeps Their Experimental Series Going Strong
Using techniques new to the brand's in-house team, they're presenting something new to the public that helps them push their own brand limits.
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Introducing: The Louis Vuitton X De Bethune LVDB-03 Louis Varius Project Is A Star Studded Collaboration For A Wild Watch And Clock
A limited edition travel watch and a pair of incredible Sympathique clocks form the latest Indie-driven collaboration for Louis Vuitton.
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Photo Report: Watch Spotting At Pitti Uomo Fall/Winter 2026
The winter show brought some great watches to the streets of Florence.
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Introducing: Chopard's Zagato Lab One Concept, The Brand's Lightest Titanium Watch Ever
Coming in at only 36.5 grams without a strap, the watch joins a small group of watches to break the 40 gram barrier as an ultralight offering.
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Hands-On: Isotope Moonshot Chronograph “Terra Maris”
A uniquely bold sci-fi take on the idea of a sporty chronograph.
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Hands-On: The Zenith Defy Revival A3643 And The Current State Of Reissues
A deeply faithful return of a late-1960s design opens up a wider conversation about reissues in 2026.
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Business News: Rolex Strikes Partnership Deal With LIV Golf
Deal to partner with the Saudi Arabia-backed golf circuit will expose Rolex to new regions and potential controversy.
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Introducing: The Atelier Wen Millésime 2025 Perception (Live Pics)
The brand's latest limited edition offering gets a new stone dial.
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Introducing: Christopher Ward Announces C60 Clipper GMT In Collaboration With Pan Am
The 707-piece limited-edition is cleared for takeoff.
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Business News: Swiss Watch Exports To U.S. Surge In December Capping Volatile And Down Year For Industry
Exports of Swiss watches to the U.S. jumped almost 20% in December, but overall exports were down -1.7% in value and -4.8% in volume for 2025.
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Introducing: The Astor + Banks Terra Scout
The brand's take on a field watch, with an interesting sandwich dial execution and plenty of lume.
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