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There are moments in the life of a new space when you stop and think: this is exactly what we built it for.

One of my favorite days on the watch media calendar every year is the Naoya Hida preview day. Every spring for the last few years, watch media types make appointments at the Armoury on the Upper East Side to get a look at the upcoming Naoya Hida releases for the year. It feels like a very old fashioned way of doing things. Yes, there’s a press release sent out ahead of time, but Naoya Hida only makes one announcement like this per year – there are no mid-cycle drops or limited editions released to coincide with some later event. Members of the Naoya Hida team are present and there to explain the collection, piece by piece.  This year, Naoya Hida will produce a total of 10 models, 7 of which are new designs. We won’t go through each one here, but rather focus on the references that are completely new and those that have the most notable upgrades.  The reference that immediately caught my eye and was easily the most unexpected of the bunch is the new NH TYPE2C-2. To this point, Naoya Hida has really been defined, in my estimation, by their dial aesthetic, which prominently features elaborate hand engravings in the dial surface. It’s a very traditional and inherently ornate way to make a dial, and the execution is always top notch. It’s a type of craft that’s a true “IYKYK” proposition, though. From a distance the handwork on these dials might not be obvious, but they really come alive under close examination, especially under a loupe.  Anyway, the TYPE2C-2...

Independent Japanese watch brand Naoya Hida & Co. usually plays it discreetly, with only a batch of new releases per year and a highly limited production capacity. Last week, the brand released its entire range of models for 2026/2027, a total of 10 new watches and 7 new references, including a spectacular chronograph, a compact […]

After taking my French lessons in Duolingo for the better part of three years, I’m happy to say that some of those grammar tips are still rolling around in the ol’ noggin when I have to type such names as Girard-Perregaux Laureato Chronograph in Chocolate – hey, if no one else is going to toot my horn, I might as well, right? Now, enough about me. This latest edition from the brand (which, impressively, has been around since 1791) gives the overall appearance of the Laureato model (which, only slightly less impressively, has been around since 1975) a warmer character with a brown hobnail dial, a matching rubber strap, and rose gold details against the slightly colder steel case. The Laureato elements haven’t gone anywhere on this iteration, they’ve just been updated to complement the chocolate tones. The octagonal bezel, crown, and chronograph pushers have all been executed in rose gold. The integrated rubber strap and tonneau-shaped 904L steel case keep the model’s trademark style while working within what Girard-Perregaux has described as “sporty-chic,” a phrase I’m not too fond of, but can’t deny does describe this watch quite well. The real depth and warmth come from the dial itself. Girard-Perregaux uses a brown Clou de Paris hobnail pattern, with matching subdials and rose-gilt baton markers and hands. The rubber strap I briefly mentioned above continues that same Clou de Paris texture, tying the Chocolate colorway together and keeping things in b...

What We Know Usually, we only get one round of Naoya Hida & Co. releases each year, as the company manufactures so few watches per year (though that number is increasing) that one round of releases of 10+ models with around 10 watches per model per year is about the maximum. So imagine my surprise when we got a press release about a new collaboration between Hida-san and his retailer, The Armoury, to be released after the initial wave of releases. They've collaborated before (their "Lettercutter" is one of Hida's most beloved watches). This new release, the Type 4A-2 "Floating Feathers," is by far the most unusual and imaginative Naoya Hida watch yet. The watch uses a high-polish stainless steel Type 4 case (36mm by 42.9mm lug-to-lug, 11mm thick) with a central seconds hand, keeping the dial free for artistic expression. Mark Cho, co-founder of The Armoury, and designer Elliot Hammer say that they were inspired by decorative ornithological dials, botanical motifs, and nature scenes.  As ornithology is the study of birds, my thought immediately went to "singing bird boxes," but hey, I didn't make the watch, so no one asked me. Hammer, who travels to Japan often, said he was taken by their attention to space and timelessness, and in the press release says, "if there are feathers, there must have also once been a bird." Rationale for the design aside, Naoya Hida & Co. has the benefit of a talented in-house engraver, Keisuke Kano, and used the bead-blasted Argentium silver di...

Ever since the return of the brand under the umbrella of La Fabrique du Temps Louis Vuitton (alongside Gerald Genta), Daniel Roth has focused on bringing back the emblematic ellipsocurvex design of Monsieur Roth, as well as the refined execution of earlier creations. Following the debut of the Tourbillon model, available in yellow and rose […]

What We Know There's just something about the Daniel Roth case that makes for an excellent watch. On the wrist, the ellipsocurvex shape sits comfortably between a round dress watch and a tank, and with the Extra-Plat case (extra-flat, in English) and slightly dropped lugs, it has incredible appeal once you put it on. Which makes it especially hard to convey that in text, but I'll try my best with the newest version that launched today, the Extra Plat Platinum model. I saw the watch a few months ago when the brand also announced the Extra Plat Skeleton, which was impressive in its own way. But I'd been waiting for a white metal Extra Plat since the brand relaunched (even though the price tag was bound to be outside my range).  The Extra Plat Souscription was announced only a little over a year ago, and the new platinum version is already the fourth variant in the lineup (yellow gold for the souscription, rose for the next, the rose gold skeleton, and now this). There are only so many ways you can play with the concept, but the details matter even more because of it. The Souscription, pictured below, had a tonal dial and case with blue printing and hands, a treatment I liked a lot. I actually asked whether the brand planned to take the same approach with the following releases, and the answer, at the time, was no. I think the result is, frankly, a bit more legible. For comparison, I'm showing them all below, and you get a taste of what the front and back look like at the sa...

Daniel Roth’s latest addition to its time-only portfolio is the Extra Plat Platinum. A familiar face in a new colourway, the Extra Plat offers the Tourbillon Platinum‘s stealthy look in a more accessible two-hand format. Powered by the DR002 in-house calibre developed by Louis Vuitton’s La Fabrique du Temps (LFT), this regular production model brings a decidedly subtle look to the brand’s simple dress watch. Initial thoughts It’s been interesting to observe Louis Vuitton’s confident foray into haute horlogerie through the revival of Daniel Roth. Despite the corporate structure, astute collectors continue to speak of Daniel Roth in the same breath as other leading independent watchmakers. To the independent-collecting cognoscenti, the platinum Extra Plat should prove a compelling option – rooted in the early history of the independent watchmaking movement but built to meet contemporary expectations. Following Daniel Roth’s launch of the Tourbillon Souscription, the time-only, manually wound Extra Plat — “extra flat” for non-French speakers — debuted in an 18k yellow gold souscription edition followed closely by regular production models in rose gold, with and without skeletonisation. The new platinum Extra Plat rounds out the set. Combined with the matching dial with contrasting finishes, it creates a rather stealthy profile for this otherwise opulently finished dress watch. Extra Plat-inum The platinum double-ellipse case shares the wrist-friendly d...

Longines has long been connected to sport. From its long-standing role as official timekeeper of major competitions to its continued involvement with the Commonwealth Games since 1962, the brand has always been there to measure performance with precision. Following earlier celebratory editions, such as the colourful 2022 Birmingham model, Longines now introduces the HydroConquest Commonwealth […]

Longines unveils a colourful addition to the HydroConquest line, celebrating the 23rd Commonwealth Games in 2026

The Jacob & Co. The Godfather II is not the first Godfather-themed watch. It is, however, the first that plays two tunes — “The Godfather Waltz” and “The Godfather Love Theme.” Jacob & Co. built a timepiece with a single music box barrel playing two songs, and Benjamin Arabov tells us how the watch with […] Visit Video: The Jacob & Co. The Godfather II — A Double-Melody Musical Timepiece to read the full article.

The Laureato is Girard-Perregaux’s answer to the integrated luxury sports watch. Born in 1975 as a chronometer-certified quartz sports watch, Girard-Perregaux revived the Laureato in 2016 as a limited edition to celebrate the brand’s 225th anniversary, and later as a collection in 2017. Produced three years after Gérald Genta’s landmark Royal Oak but a year […]

Girard-Perregaux (GP) has expanded the Laureato Chronograph collection with an on-trend two-tone model with a brown dial. For fans of the Laureato — or 1970s-inspired sports watches in general — the new steel-and-rose gold reference strikes a balance between casual and luxurious. While not a limited edition, GP intends to start production with a small run of just 50 pieces. Initial thoughts Earth-tone dials seem to be having a moment. As more watch brands continue to explore brown dials and earth tones, GP has jumped in with its own interpretation. Brown can be a difficult colour to pull off, but the glittering hobnail texture of the Laureato’s dial lends this casual colour a degree of luxury and keeps it from looking dull. The new two-tone variant features the same dimensions as its stablemates, with a diameter of 42 mm and a thickness of 12.16 mm. But at a time when watches seem to be getting smaller, the 42 mm size feels larger than ever. Of course, size has its perks — the large dial opening reveals a richly detailed dial, and the 18k rose gold bezel has plenty of personality at this scale. For those who find the size intimidating on paper, the integrated rubber strap should remove much of the perceived bulk on the wrist. Rubber hasn’t always been considered a luxury material, but today it’s an industry staple, and an appealing alternative to the weight of steel or precious metal. The everyday luxury chronograph The Laureato Chronograph is fundamentally a ...

Thomas Baillod announced that Ba111od has acquired their supplier - BCP Tourbillons. Here is a video of him talking about the acquisition and the new watch.

Relaunched in 2019, the Seiko 5 Sport range has grown significantly over the years, to the point where it could become a brand in its own right. Based on a concept of affordability and durability dating back to the 1960s, it started with the inaugural SKX-inspired, dive-oriented models and has expanded to include dozens of […]

In this new series, we will focus on (neo-)vintage watches that can now be found at interesting prices on the secondary market. We will select watches we have come across in our searches for nice pieces or simply those we think could fulfill a certain desire or role in one’s collection. For this first installment, […] Visit Is It Worth It: Pre-Owned Omega Constellation ‘95 to read the full article.

Watch prices have been creeping upward for years, but recently, it feels like something more fundamental is happening. It’s no longer just about incremental increases, as entire segments seem to be shifting. Brands are moving into price territory once occupied by others, microbrands are pushing higher than ever before, and the old mental map of […] Visit Fratello Talks: The Great Watch Price-Shift Dilemma to read the full article.

Among the great surprises from Watches & Wonders 2026 was the Monaco Evergraph from TAG Heuer. The new model not only brought some welcome aesthetic changes to the iconic square chronograph, but also benefits from a core rethinking of the chronograph mechanism itself.  The Evergraph’s movement is notable in many respects, but the most interesting is the use of bi-stable compliant structures for the chronograph mechanisms. Initial thoughts This year’s Watches & Wonders was marked by some interesting developments — not least some renewed emphasis on technical substance from a subset of brands. While mainstream luxury still dominates the market, there was a shift toward thoughtful engineering and incremental innovation that could be felt across many releases. One such remarkably technical release was the Evergraph from TAG Heuer.  While there’s no shortage of chronographs coming to market — from solid entry-level pieces to low-volume artisanal offerings — few are as genuinely forward-thinking as the Evergraph and its innovative TH80-00 movement. The TH80-00 was created by TAG Heuer in partnership with Vaucher Fleurier — a specialist noted for its expertise in chronographs — over a period of four years. TAG Heuer chose the longer road of developing a movement from ground up and not just applying its novel flexure chronograph mechanism to an existing base.  As a result, the brand had a clean slate to incorporate signature elements like the nine o’clock crow...

Bravur, the Swedish watch brand that has developed a very specific niche dedicated to cycling themed watches, has announced their latest in that ongoing series, the Grand Tour Sprinter. To this point, most of Bravur’s cycling watches have been limited releases tied to specific races. A cycling race, it turns out, really lends itself to creative watch design, as it allows a brand like Bravur to take advantage of the unique jersey colors associated with specific races as well as easy to recognize timing and texture nods that cyclists will immediately recognize but would be very subtle (and unobtrusive) for everyone else. The Grand Tour Sprinter is a little different. Rather than taking inspiration from any particular race, the Sprinter pulls from a racing concept and an important individual on any competitive cycling team.  A sprinter on a cycling team plays an important role reserved for the race’s final moments. Over the course of a long race, the sprinter is held back and protected by the rest of the team. Near the end of the race, the sprinter is repositioned with assistance from the rest of the team to make a break for it at the 1 kilometer mark. Timing the sprinter’s final run and orchestrating that moment is critical in a close race.  The Grand Tour Sprinter is a chronograph with many subtle and not-so-subtle nods to cycling and the role of the sprinter that is very much in keeping with previous Bravur watches in the same vein. Like other watches in this serie...

Material innovation is increasingly becoming a core pillar within the watch industry. Whether borrowing and reconfiguring materials from different industries or composing your own from the ground up, it is clear materials matter when it comes to both technical feats and aesthetics achieved in watchmaking today. Sometimes, I like to think of these cutting-edge materials as mile markers on the highway of horology. I am always considering the world 50 or 100 years from now, when the watches of the present will become the watches of yesteryear, when what we consider modern will become vintage. I believe that the application of new materials will be a mark of this era of watchmaking that will serve as a milestone moment in the ever-unfolding history of horology. For Rado, the story starts with a sapphire crystal. While the brand was not the first to use this in place of acrylic or other weaker options, it was among the early adopters. However, Rado took it a step further by patenting a sliding water-sealed mechanism with a tension-fit construction. Here, the thick, faceted sapphire crystal was secured under high pressure into the oval-shaped hard metal case with a specialized gasket, designed to be exceptionally tight. Its effectiveness sparked further curiosity – what if this same scratch resistance and robustness could be applied to other parts of the watch or the watch in its entirety? With that guiding principle, the quest that would lead to the creation of high-tech cera...

Quincy Jones was an absolute king. He was a towering figure in the music industry, leaving an indelible stamp on popular culture through his producing, arranging, and film score work. From early collaborations with Count Basie, Ray Charles, and Frank Sinatra to producing one of the top-selling albums of all time (Thriller by Michael Jackson), not to mention We Are The World, he made the soundtrack for many of our lives. During a well-lived lifetime spanning 91 years, he was rewarded with accolades, including the entertainment industry grand slam 'EGOT' (Emmy, Grammy, Oscar, and Tony awards).  There were also plenty of watches and jewelry gifted and collected during his epic life and career. Now some of Quincy Jones' unique pieces are heading to auction at Christie's in Geneva this month. We got a sneak preview of some of the catalog, including these three pieces, that the family has consigned. A couple of them were gifts from notable celebrities to Jones. They all give a sense of some of the objects worn and cherished by one of the most important figures in entertainment history.  Girard-Perregaux World Time Control Shadow 'Quincy Jones' Sized at 43mm in diameter with both a flyback chronograph and a worldtime complication, this Girard-Perregaux, dated from 2011, has a lot going on. The beefy case features a smooth black ceramic exterior, a titanium caseback, and an interior housing, in a size and style that's very representative of the era for the Swiss brand. The watch...

Aren Bazerkanian, founder and creative director of Havid Nagan, is one of the few new independent watchmakers who have generated much interest in recent years. Coming from an unconventional background and formed by early exposure to high-end horology, Bazerkanian introduced the HN00 as an inaugural statement in 2022, with bold architectural cases, followed by the […]

This week on The Business of Watches, we're in Hölstein, Switzerland, near Basel, at the peach-rose colored headquarters of Oris to talk to Rolf Studer, the brand's Chief Executive Officer. One of the 50 largest Swiss brands by sales, Oris is a true independent, making mechanical watches at fair prices, conveying the brand's unique spirit.  Its history dates back to 1904, with boom times in the 1960s that were kick-started by the tireless legal and lobbying work of Dr. Rolf Portmann, an Oris executive (and honorary chairman today), whose efforts led to overturning the Swiss Watch Statute in 1966 that had prevented Oris and many other brands from using Swiss lever escapements in their watch movements. Oris CEO Rolf Studer. Photo courtesy Oris.  Some 60 years later, Oris is marking that milestone with its Star Edition, an updated version of the Star, the first Oris watch to use a Swiss lever escapement after the law was changed. Portmann and Ulrich Herzog (now the Chairman) went on to lead a management buyout of Oris in 1982, which solidified the company's position as an independent brand. Studer, who has been co-CEO since 2016 and was appointed CEO last month, discusses Oris' positioning and strategy in the current market, where the strong Swiss franc is challenging it and fellow watchmakers. Oris has responded with models that not only offer value to customers but also draw on its storied history and the unique community culture it has fostered. Studer makes the case f...

Peter Speake emerges once again with a new collaboration with Schwarz Etienne to release the new 1902 Synergy. This was revealed in WWG26.