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Gérald Genta's 1975 Roman-coin-inspired design. Bulgari's best-selling watch for 50 years.
TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.
Wristshot gallery from the Horlogeforum Bulgari thread.
40 mm × 5.15 mm, lug integrated, Cal. BVL 138
Monochrome
Celebrating its original vocation as a Roman goldsmith and creator of fabulous high jewellery pieces glowing with brightly coloured gemstones, Bulgari kicks off LVMH Watch Week with a dazzling Tubogas Manchette in yellow gold. Fitted with Bulgari’s recently unveiled Lady Solotempo BVS 100 automatic movement, the gorgeous cuff marries the brand’s iconic Tubogas design to […]
Revolution
SJX Watches
The resurrected Daniel Roth is keeping up the pace with new launches. At LVMH Watch Week 2026, the brand has finally unveiled an all-new model, one that is not based on a historical watch: the Extra Plat Rose Gold Skeleton. Though mechanically similar to last year’s Extra Plat, the skeleton version features a new movement boasting solid gold bridges that are hand finished, resulting in a movement that is visibly high quality in its execution. While the case is the familiar double-ellipse form that’s the Daniel Roth signature, the skeletonised movement is a new calibre with a modern style that gives this a fresh feel compared to the brand’s recent models that are firmly grounded in the 1990s Daniel Roth aesthetic. Initial thoughts The Extra Plat Rose Gold Skeleton is a good looking watch that’s instantly recognisable as a Daniel Roth, but importantly it will never be confused with a Daniel Roth watch from the 1990s like its siblings in the catalogue that are essentially remakes. This makes it the first genuinely new model in today’s Daniel Roth line-up. The Extra Plat Skeleton marks a new direction for today’s Daniel Roth, but ironically it calls to mind a skeleton model made by Daniel Roth when it was run by Bulgari. That’s not a bad thing; that particular Bulgari-Daniel Roth was one of the best watches produced by the brand during that period. Beyond its novelty, the watch is intrinsically appealing because it is clearly made to high standards. This is appar...
Hodinkee
Bulgari got right where few others have before, so we look at a few great regional releases and where others sometimes go astray.
SJX Watches
Cavasino makes its debut with the Inaugural Tourbillon FT60, a compact flying-tourbillon wristwatch that reflects the industrial engineering background of its founder, Didier Cavasino. Before establishing his eponymous brand, Mr Cavasino spent more than a decade at Rolex working on the industrialisation of new projects, followed by a leadership role at Bulgari focused on process optimisation. That experience informs both the FT60’s ensemble execution and supports the brand’s vision, which emphasises modern manufacturing methods and traditional haute horlogerie craftsmanship in equal measure. Initial thoughts Cavasino is a new brand making its debut with a deceptively intricate flying tourbillon. An engineer by training with dual degrees from École Nationale Supérieure d’Arts et Métiers (ENSAM) and Karlsruhe Institute of Technology (KIT), founder Didier Cavasino entered the watchmaking industry through industrial engineering roles, including more than a decade at Rolex working on the industrialisation of new projects. From there, he moved on to Bulgari where he led a team of 20 people focused primarily on process optimisation and continuous improvement. This background contrasts with the bench training that is more typical among up-and-coming independent watchmakers, but it’s this industrial orientation that makes Mr Cavasino’s plan to produce and deliver 15-20 pieces per year seem quite feasible. While it’s unreasonable to expect to fully derive a new brand...
Hodinkee
The brand re-envisions what an Emirati collab can look like, with impressive results.
Monochrome
Attaining iconic status in the world of watchmaking is no easy feat. This, however, is what Bulgari has achieved in just ten years, with the bold contemporary Italian design and sophisticated Swiss mechanics of the Octo Finissimo lineup. Its impressive lineup turned the Roman Maison into a master of ultra-thin mechanical watchmaking, as the brand has […]
Teddy Baldassarre
The Bulgari Octo Finissimo collection has been a presence in the larger luxury-watch universe for just slightly over a decade now, but its impact has been tremendous - blazing trails of ultra-thinness in watchmaking that few brands have attempted and fewer have even attempted to rival. Today, the Octo Finissimo, in its simplest and most complex iterations, is regarded by enthusiasts as the creative cornerstone of the Bulgari brand, which up until very recently has been known more for high-jewelry watches than ambitious, record-setting mechanical complications. Here’s how the Octo Finissimo became an icon in 10 short years - starting from the very beginning. [toc-section heading="Bulgari History (1884-1934)"] Sotirios Voulgaris, the only survivor of 11 children from a family of silversmiths in the Greek town of Paramythia, was born in 1857 and learned the family craft from his father, making jewelry as well as sword sheaths and belt buckles. After Ottoman invaders set fire to the town in 1873, the family moved to the Isle of Corfu, where Voulgaris met the man who’d become his mentor, Macedonian goldsmith Demetrios Kremos. The two artisans decided to start a business in Italy, settling first in Naples, and eventually in Rome, where they opened their first shop in 1884. After just a few months, however, the partnership ended and Voulgaris - who had now changed his name to the more Italianate “Sotirio Bulgari” - opened up his own shop, which found success sel...
Monochrome
At this point in watchmaking history, we can say, without taking too many risks, that Bulgari has become the undisputed master of ultra-thin horology. Breaking one record after another, the Italian/Swiss manufacture has been at the forefront of creativity and ingenuity, and while we are undoubtedly in a golden age of the ultra-thin watch, with […]
Time+Tide
Although it was a quiet week in terms of the number of launches, the quality of the products did not disappoint.The post New releases from Parmigiani Fleurier, Bulgari, Hermès and more appeared first on Time+Tide Watches.
Time+Tide
Russell has this theory that Bulgari is the biggest rebel in the entire watchmaking industry. He went to Bulgari to put that to the test.The post Inside Bulgari’s rebellion: how the watch industry’s fastest mover does the impossible appeared first on Time+Tide Watches.
Monochrome
Some of the most passionate love affairs of the 20th century have had their stories written in Bulgari jewels. One of the most conspicuous affairs consecrated with Bulgari gemstones was Liz Taylor and Richard Burton’s passionate romance, sparked on set while filming Cleopatra in Rome. As any upscale luxury brand knows, there is nothing like […]
Hodinkee
Taking one of Bulgari's lightest (and most light-hearted) watches and turning it into a heavyweight wasn't expected, but it's got a lot going for it.
Worn & Wound
The Bulgari Octo Finissimo Automatic first debuted at Baselworld 2017, and I remember every journalist I ran into, telling me to go check out the Bulgari booth. I met with Pascal Brandt (then marketing manager), and a genuine watch geek I had known for some time. He showed me Octo Finissimo Automatic in titanium, and it was a “Wow” moment. I felt like I was holding a future classic in my hands, comparable to someone holding the Royal Oak for the first time in Basel in 1972 (and yes, there is a Genta connection). I had a couple of initial thoughts when I first experienced the Octo – I knew Bulgari had already made two of the slimmest complication Octo Finissimo’s in 2015 and 2016, but I chalked that to a fashion brand making a high complication for their wealthiest clients. But this was different, Bulgari managed to pull off the slimmest automatic watch that is lightweight, yet durable, with a micro-rotor movement for about $12,000. The second thought was that this is something special and, for me, a must own piece. Before I get into the ownership aspect of the Octo, I will give a brief history on how Bulgari got elevated to a serious watchmaking brand. The story of Bulgari’s transformation from a luxury fashion brand to a high-end watchmaker began in the year 2000. The watch industry was struggling after the late 1990’s financial crisis. In July 2000, Bulgari paid 37.6 million Swiss francs to acquire Gerald Genta SA, Daniel Roth SA, as well as Manufacture de Ha...
Hodinkee
Musings on the Mono-ha art of "not making" and why we should let emotion play a bigger part in our conversations about watches.
Worn & Wound
Bulgari’s Octo Finissimo line has become synonymous with its technical prowess and record-breaking, ultra-thin designs (and for good reason). The collection has notched a whopping ten world records in just over a decade. However, we’ve also seen a softer side to the Octo through Bulgari’s more artistic interpretations of the iconic design. The most well-known are likely the sketch editions. As the name suggests, these models celebrate the original sketches of the design rendered by the brand’s Product Creation Executive Director, Fabrizio Buonamassa Stigliani. Yet, these more playful and aesthetic-focused editions have also been molded through collaborations with a wide array of co-creators from architects like Kazuyo Sejima and Tadao Ando to conductors and composers like Lorenzo Viotti. Among the Bulgari Octo mashups, the most striking have come from artists themselves. One of the earliest editions came back in 2015 with the Chinese artist Simon Ma. His collection of 13 piece unique watches explored the horse motif of the Chinese zodiac using traditional Chinese calligraphy techniques handpainted on the dial. Three years later, Bulgari enlisted the Japanese painter Hiroshi Senju to interpret a watch with his signature exploration of waterfalls. The resulting design employed mother of pearl on the dial to create a waterfall effect. Next, the Roman Maison took a more contemporary approach, tapping the Japanese artist Tatsuo Miyajima. This collaboration took a le...
Monochrome
The Octo Finissimo collection by Bulgari doesn’t need an introduction anymore. One of the few emblematic lineups to have surfaced over the last decade, the OF has become the king of ultra-thin watchmaking, beating one record of thinness after another. But Bulgari’s slim-fit watch is more than just its slender profile and complex movements. It […]
Time+Tide
Bulgari collaborates with Korean-born, Japan-based artist Lee Ufan on an eye-catching Octo Finissimo with a hand-filled titanium case.The post Bulgari & Lee Ufan scratch out a new look for the Octo Finissimo (live pics) appeared first on Time+Tide Watches.
Hodinkee
From super edgy to super smooth, these two new limited editions cover a lot of ground for an 11-year-old model that's become an icon.
Time+Tide
We’re in the middle of Geneva Watch Days 2025, and brands are trying to outdo each other... Including those not even exhibiting in Geneva!The post Geneva Watch Days 2025 Special: new releases from Bulgari, Berneron, Laurent Ferrier and more appeared first on Time+Tide Watches.
Monochrome
Bulgari’s Aluminium collection erupted on the scene in 1998. Fusing design elements from earlier models like the 1975 Bvlgari Bvlgari with the twice-emblazoned brand name on the gold bezel, the slick Aluminium with its bold mix of lightweight aluminium and rubber accents was a runaway success. Making its much-awaited comeback in 2020 during Geneva Watch […]
Monochrome
If you are attending the sixth edition of Geneva Watch Days, don’t miss Bulgari’s retrospective of the Octo Finissimo’s impressive trajectory in the ultra-thin watchmaking arena since 2014. Alongside the record-breaking models is a new Octo Finissimo collaboration model made with Korean artist Lee Ufan, the latest in a long line of artists and architects […]
Hodinkee
The Italian brand breathes new life into the classic Bulgari Aluminium collection with two bronze models.
Hodinkee
Over 50 brands and a whole lot of releases from MB&F;, Bulgari, Zenith, Oris, and more.
SJX Watches
The Piaget Altiplano Ultimate Concept Tourbillon was the world’s thinnest tourbillon wristwatch at launch last year. Though it’s no longer the record holder, the Altiplano Ultimate Concept (AUC) Tourbillon remains as interesting and gossamer as ever – and more wearable than its ultra-thin rivals. Now the AUC Tourbillon returns in khaki green and gold livery, but Piaget understands it is not easy being green and will tailor the AUC Tourbillon to taste with its customisation program. The new AUC Tourbillon makes its debut with the matching Altiplano 910P Khaki Green that’s dressed in a darker shade of the colour, while being more affordable by multiples. Initial Thoughts Until a few months ago, the AUC Tourbillon was the thinnest tourbillon ever. While Octo Finissimo Ultra Tourbillon from Bulgari may have edged it out by 0.15 mm earlier this year, that’s probably a distinction without a difference as the two are equally ethereal in person. The AUC Tourbillon is incredibly interesting in technical terms, and the movement hides little from view. Even the balance is flying, without an upper bridge and instead supported by ball-bearings. And the watch looks and feels like a watch, and not a credit card or bangle. Yet, and this is important, it remains durable enough to actually wear on an everyday basis, historically not always the case with extraordinarily flat watches, and even marginally water resistant. To me, the AUC Tourbillon joining Piaget’s Infinitely Person...
Monochrome
When it comes to watches for men made by Bulgari, it seems the multiple-time record-breaking Octo Finissimo range gets all the attention… Rightfully so, you’ll admit, as this collection is as spectacular visually as it is technically. Bold, ultra-thin, highly distinctive in its approach to design and materials and undeniably Italian, it is the brand’s […]
Monochrome
It’s mind-boggling to think that Bulgari’s legion of Octo Finissimo watches has conquered the landscape of ultra-thin watches with ten world records in just 11 years. Equally impressive is the Octo Finissimo’s potent cocktail of horological virtuosity and contemporary Italian style. While the Octo Finissimo Skeleton 8 Days did not break any ultra-thin records, it […]
Revolution
SJX Watches
Anoma made its debut last summer and has just released its third model, the A1 Optical. Without departing too far from what made the previous models attractive and affordable, the latest variant features a CNC guilloché dial with a shimmering optical effect. For the design of the dial, Anoma founder Matteo Violet-Vianello was inspired by the works of Bridget Riley and Ferruccio Gard, instrumental figures in the optical art movement. There are two dial options for the Optical; copper and silver. The copper option is the livelier of the two and will inevitably be called a salmon dial. Alternatively, the silver-treated option gives the watch a distinctly black-and-white feel. Interestingly, the first 150 pieces in each dial finish will be delivered with a related artwork commissioned from optical artist Adam Fuhrer. After the first 300 pieces have been delivered, regular production (sans artwork) will commence. Initial thoughts It’s rare to find watchmaking at this price point that is distinctive enough to sell without a name on the dial, but Anoma is betting the A1’s pebble-like triangular case is a recognisable enough calling card to dispense with the branding. It was the right call, because the Optical is all about its dial and the shimmering optical illusion created by programmatic guilloché. In some ways the dial motif is similar in concept to the Bulgari Octo Finissimo Tadao Ando, but the triangular pattern and three-dimensional texture will result in a more engag...
SJX Watches
Bulgari has just opened Beyond Time in Singapore, which takes place in Paragon Mall from July 18 to August 10, 2025 and is open to the public daily. An exhibition dedicated to the brand’s watches and jewelled timepieces, Beyond Time also marks the launch of the Octo Roma Worldtimer SG60, a limited edition only for Singapore. The exhibition includes the record setting Octo Finissimo complications – some of the thinnest wristwatches ever made – as well as a watchmaking “masterclass” led by a watchmaker from Bulgari’s Neuchâtel manufacture. Singapore National Day The event coincides with Singapore’s 60th year of independence on August 9. For the occasion, Bulgari has created the Octo Roma Worldtimer SG60, a limited edition accented in white and red, the national colours of Singapore, with a case in black DLC-coated steel. Other goodies specific to Singapore’s National Day weekend include postcards by Singaporean artists, and personalised poetry verses. The Octo Roma Worldtimer SG60 is delivered on a pair of straps in red and black Located on the ground floor of the mall, the B-shaped exhibition space is inspired by the work of German architect Mies van der Rohe and his close collaborator, designer Lilly Reich. The exhibits are organised thematically, with the Serpenti and Octo collections each having a space of their own, but the complicated watches are the centrepiece. The complicated watch display showcases the brand’s accomplishments in pushing the bound...
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