SJX Watches
Louis Erard Debuts an Art Deco Collaboration
Louis Erard gained a cult following collaborations with partners ranging from independent watchmakers to industrial designers. Now, the brand has teamed up with Switzerland-based watch influencer Amr Sindi, better known by his Instagram handle The Horophile. Their project, the Le Petite Seconde Metropolis, draws direct inspiration from Art Deco with its clean, distinctive dial. Initial thoughts Following their recent collaboration at Raketa, it comes as no surprise that Louis Erard chief Manuel Emch (who’s also helping run Raketa) and Mr Sindi have once again united their creative forces. While deviating from the contemporary design accented by Mr Sindi’s trademark purple that characterised his past creations, the trio of timepieces represent a unique interpretation of 1920s style. The watches evoke the era without being remakes of 1920s watches. They are distinctive yet unbranded, enabling the design to be conveyed clearly. Aside from the Art Deco hour numerals, there is absolutely no text on the dial whatsoever. In my view, this exemplifies how watch brands should design a retro watch, rather than simply generating a remake based on archives. While the dial is new, the rest of the watch is identical to the regular production model. That means a relatively thick case, which is the only major shortcoming of the design. The Le Petite Seconde Metropolis is priced at US$2,900, which is roughly in the same price range as the standard version of the model. Although the pr...
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