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Wiki · Guide
El Primero Zenith

Zenith's 1969 column-wheel automatic chronograph caliber at 36,000 vph, saved from quartz-era destruction by Charles Vermot in 1975 and supplied to the Rolex Daytona ref. 16520 (1988-2000).

Wiki · Guide
LVMH Watches

TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.

Gallery · Guide
Zenith Gallery Zenith

Wristshot gallery from the Horlogeforum Zenith thread.

Icon · Guide
El Primero Zenith

The 1969 36,000 vph automatic chronograph saved from the quartz crisis by Charles Vermot.

The New Tissot PRC 100 Is a Solar Sensation (Hands-On) WatchAdvice
TAG Heuer May 10, 2025

The New Tissot PRC 100 Is a Solar Sensation (Hands-On)

While the PRC 100 Solar proved tough enough for Central Australia, would it be able to withstand the daily activities of an upper-middle class watch nerd? Let’s find out! What We Love: Elegant, classic design Reliable and robust Wears slim and close to the wrist What We Don’t: The visible solar cells might put some people off Blank caseback — a blessing and a curse Can they add a microadjustment? Overall Rating: 9/10 Value for Money: 10/10 Wearability: 9/10 Design: 8/10 Build Quality: 9/10 Everyone loves a reboot — whether it’s Michael Mann’s Heat, Robert Eggers’ Nosferatu, or Todd Howard’s Oblivion, there’s something magnetic about a classic getting the modern treatment. The watch world is no different. Heritage designs have seen a renaissance, with luxury brands like Zenith, TAG Heuer, and Rolex bringing back beloved models. Timepieces like the Chronomaster Revival Shadow, Carrera Glassbox, and Land-Dweller either faithfully revive past icons or remix archival elements into something fresh. Neo-vintage revivals — more recent classics brought back into production — are also gaining traction. While Omega’s Constellation and Piaget’s Polo ’79 represent the high end, this trend has seeped into the more accessible tier of watchmaking. Japanese powerhouses Seiko and Citizen have often led the charge, but one European brand stands tall among them: Tissot. Part of the Swatch Group, Tissot made waves in 2021 with the PRX, a heritage-inspired hit th...

Fratello’s Top 5 Less Obvious Rolex GMT-Master Models Fratello
Vacheron Constantin Mar 28, 2025

Fratello’s Top 5 Less Obvious Rolex GMT-Master Models

Another Friday, another list! In the lead-up to Watches and Wonders 2025, we have been highlighting brands that have an anniversary to celebrate. Last week, we focused on Vacheron Constantin, and in the weeks before, we put the spotlight on Zenith. Brands like Breguet, Blancpain, and Audemars Piguet have anniversaries this year too, but they […] Visit Fratello’s Top 5 Less Obvious Rolex GMT-Master Models to read the full article.

Frédéric Arnault Departs LVMH Watches, to Become Loro Piana CEO SJX Watches
Louis Vuitton Mar 13, 2025

Frédéric Arnault Departs LVMH Watches, to Become Loro Piana CEO

A year after being tapped to head the LVMH Watch Division, Frédéric Arnault has been named the next chief executive of Loro Piana. Mr Arnault will assume the top job at the Italian maker of clothing and shoes in June 2025. Loro Piana is synonymous with “quiet luxury” for its emphasis on materials, restrained colours, and discreet branding, but it has become successful enough that the Loro Piana look is ironically recognisable while its trademark Summer Walk boat shoes have become footwear’s equivalent of the steel Rolex Daytona. Though only 18 months long, Mr Arnault’s leadership of the French group’s watch brands saw a management renewal across all its three brands, namely TAG Heuer, Hublot, and Zenith, as well as the announcement of a group-wide strategy for movement industrialisation and production. The period has also been a challenging one for the watch industry, with a sustained pullback in demand for watches that peaked during the pandemic. According to insiders, Mr Arnault also played a leading role in sealing the decade-long sponsorship deal with Formula 1. His ascension to the top job at Loro Piana part of succession planning at LVMH, the world’s largest luxury group. Mr Arnault’s successor at the watch division has yet to be announced, but his predecessor at Loro Piana, Damien Bertrand, will move onto the deputy chief executive job at Louis Vuitton.  

Introducing the SJX Podcast SJX Watches
Louis Vuitton s investment Feb 27, 2025

Introducing the SJX Podcast

We are pleased to announce the launch of the SJX Podcast, which is now an official part of our programming. The podcast will be regular and topical (though the very first instalment was an ad hoc collector conversation). In the official inaugural episode, editor Brandon Moore and SJX talk about the state of the industry and Swiss watch export figures, the developments at LVMH watches, including Louis Vuitton’s investment in a state-of-the-art manufacture and Zenith’s evolution into a watchmaker’s watchmaker. They also look ahead to Watches & Wonders 2025, and discuss what’s on the cards for brands big and small. The podcast is now live on Apple Podcasts, Spotify, and YouTube. Addition March 8, 2025: YouTube link added.